Binzhou Daily/Binzhou Net News Recently, under the guidance of the China Meat Association, the China Beef Processing Innovation and Development Conference was successfully held in Niuzhigu Industrial Park, Yangxin County. Since hosting the 16th China Cattle Industry Development Conference last year, the industrial park has once again become the venue of the national cattle industry conference, and has become an important vane for China to explore the innovation of the development model of the beef cattle industry.
According to Chen Wei, vice president of the World Meat Organization and executive chairman and secretary general of the China Meat Association, mainland meat production has ranked first in the world for more than 30 consecutive years, accounting for about a quarter of the world's total meat production. However, due to a variety of factors, although the mainland meat industry, especially the beef cattle industry, is large but not strong, high-quality development is facing certain difficulties, and only innovative development is the way out. From the perspective of policy, economy, society and technology, the mainland meat industry and meat processing innovation and development have a favorable macro environment. The "Niu County" represented by Yangxin County gathers "cattle people", does "cattle affairs", and dares to be the first. Focusing on "good beef, good meat, and good brand", we have vigorously explored beef processing innovation and industrial development model innovation, and achieved remarkable results.
Yangxin's beef cattle industry has gone through a transformation from raising and selling cattle in the 80s, rolling and slaughtering cattle in the 90s, to today's fine segmentation, forming a butterfly change of the whole industrial chain. For Yangxin, the beef cattle industry is the pillar industry to achieve a prosperous and strong county, has cultivated 36 leading enterprises above the municipal level, 76 slaughtering enterprises, with an annual slaughtering capacity of 1.2 million heads, 429 processing enterprises certified by SC, and a total annual processing of 600,000 tons of beef, of which 400,000 tons of imported beef, accounting for 1/6 of the total imported beef in the country, with an output value of 66 billion yuan. There are 120,000 people engaged in the beef cattle industry in the county, and self-sufficiency alone can no longer meet the needs of industrial development, so Yangxin County has invested 720 million yuan to build the Niuzhigu Industrial Park, which will be used as the pioneer and leading area for the development of Yangxin beef cattle industry.
Since its establishment, Yangxin County Niuzhigu Industrial Park has taken the innovation and development of new quality productivity as the core, continuously aggregated the advantages of the "Yangxin Beef" industry, and built the country's first intelligent beef cattle industry big data platform under the guidance of intelligence, so as to build the brain of the beef cattle circular economy industry. At present, it has been selected into the first batch of "industrial brain" in Shandong Province to enter the cultivation list, which can use advanced informatization and intelligent technology to realize the combination of data and reality, resource sharing and information sharing. At the same time, enrich the circulation chain of the beef cattle industry and form a practice center for the whole industry chain. With the support and guidance of Binzhou Customs, the first county-level imported meat customs designated supervision site of 60,000 tons in China has been built and put into use, and the bonded function of 20,000 tons can be superimposed, which can realize the "one declaration, one inspection, one storage, and one release" of imported beef. In particular, Binzhou Customs innovates the supervision model, breaks through the bottleneck of the introduction of high-quality beef resources, builds an industrial "through train" to improve the speed of customs clearance, shortens the entry through customs clearance time by 1-3 days, and saves 3000-4000 yuan per container on average for secondary transportation, secondary loading and unloading, secondary warehousing, etc., and reduces logistics and transportation costs by 35%.
Niuzhigu Industrial Park also focuses on "good cattle, good meat, and good brand", and implements the "strain, quality, and brand" three-product project to form a high-quality development leading center. Adhere to the leading strains, build Shandong Limu biological breeding laboratory, build a high-end beef cattle breeding base, adhere to the quality leadership, implement the whole chain standard system construction project, explore the formulation of beef cattle industry chain standards, build Shandong Province Animal Product Quality and Safety Center and beef cattle product supervision, inspection and evaluation center, so that high-quality assured beef into thousands of households, adhere to brand pilot, cultivate 32 national certification honors such as organic food, green food, and Chinese time-honored brands, and won the "Yangxin Beef" and other geographical indications 3 Cattle products have been unveiled at the Beijing Olympic Games, Qingdao SCO Summit, and Hangzhou G20 Summit.
In addition, Yangxin Niuzhigu Industrial Park actively carries out online trading and offline delivery to form a product display and trading center. It has successively held a series of activities such as the 16th China Cattle Industry Development Conference, the National Agricultural Service into Ten Thousand Homes, the Cattle Products Exhibition and the First "Yangxin Beef" Brand College Student Recommendation Officer Program, the Beef New Year Festival and the 2024 Yangxin Beef Brand College Student Recommendation Officer Launching Ceremony, so that the national beef products, especially the excellent Yangxin beef brand, can be promoted, connect upstream procurement channels and downstream sales channels, and let cattle people and cattle enterprises across the country gather together to discuss development and seek business opportunities.
Yangxin Niuzhigu Industrial Park will take advantage of the opportunity of the China Beef Processing Innovation and Development Conference to innovate and develop new quality productivity, expand and strengthen the Yangxin beef cattle industry, continue to strengthen and amplify the regional brand effect of "Yangxin Beef", and make the beautiful vision of "cattle raised in the world, meat produced in Yangxin, and eaten in the whole of China" truly become a reality.