The most surprising thing in the past few days is that the incident of primary school students losing their homework in Paris during the winter vacation has been reversed.
No one expected that the hot search incident that was talked about was confirmed to be a script.
What a big deviation!
Thurman, an Internet celebrity with tens of millions of fans, made up a cup of elementary school students' winter vacation homework and threw it in Paris, and finally apologized after a hard mouth for so long.
The homework book was bought online, the video was planned for selfies, and all kinds of subsequent explanations were fake.
However, her apology is easy, but the public's hurt trust is difficult to restore.
Netizens shouted: In the era of traffic, it is difficult to distinguish between truth and falsehood, what is true?
For the sake of traffic, everything can be done, and fraud and fraud are one after another.
There is a picture at the beginning, and the rest is all up to the editor.
Let's just say:
Over the years, have we been harmed by the script less?
In February of this year, Gao Junyu, a girl on a reading machine, revealed that she had a rare brain tumor.
and posted a video of himself shaving his hair and preparing for craniotomy on the relevant platform.
Although she was shaved bald in the video, her attitude was still optimistic, which aroused the sympathy of countless netizens.
On the same day, the topic of wishing Gao Junyu a speedy recovery rushed to the hot search on Weibo.
In the days that followed, her account updated the progress of the operation every day, and posted her physical status uninterruptedly.
The situation is sometimes good and sometimes bad, and it also closely affects the hearts of the majority of netizens.
All netizens are praying that this little girl with a reader will definitely survive the difficulties, and some people even donated.
However, just when the sympathy of the masses was at its peak, the reversal came.
Some netizens found that Gao Junyu's account IP address showed that she was in Zhejiang, but the location of the surgery she announced was in Beijing, which made people feel a little wrong.
It was bitterly cold in Beijing at the beginning of March, and everyone was wearing cotton and down jackets.
But in the video she posted, the doctor and family members are wearing short sleeves, and even the window is full of greenery.
In this way, the time and place are completely incompatible, and everyone begins to suspect that the sick video released by Gao Junyu is in stock.
But when everyone questioned it, Gao Junyu's social account suddenly turned on the function of restricting messages, and even deleted comments.
The hot search of "Gao Junyu's sick video is stock" also appeared on the hot list again.
Her alma mater, the Communication University of China, said in a statement that Ms. Gao's surgery was done after graduation and that the school had already funded it through a special fund.
This is undoubtedly confirming the statement on the Internet, the sick video posted by Gao Junyu is really in stock.
It's not hard to guess her intention to do this, just to attract attention and hype herself.
This farce was also completely shattered in the reversal of netizens' questioning, and then in the response of Gao Junyu's alma mater.
There is also the Liangshan Internet celebrity live broadcast case that caused a stir on the Internet last year.
Among them, Liangshan Mengyang, by sharing his so-called rural life, has millions of fans in just a few months.
She claimed to be 19 years old, and she had to drop out of school early to go home to earn money for her younger siblings at the age when she should have been in school.
In the video, she is always dark-skinned and a left-behind girl who has a very hard life.
Although life is hard, she still works hard and gives people a positive attitude towards life.
Under the camera, she continued to sell miserably, and even claimed that her parents died, and she wanted to pull her two younger brothers and two younger sisters to grow up.
Every time there is something delicious, I will give it to my younger brothers and sisters, and I will nibble on steamed buns, radishes, and even eat some food that has been left for a long time in front of the video.
Many netizens felt that this girl was very inspirational, and some people came up with ideas to help her improve her life and suggested that she sell some home-grown crops online.
After this operation, Meng Yangye took advantage of the trend to start bringing goods.
The sales in the live broadcast room are getting better and better, but everyone found that this girl's life has not improved, and it is still the same.
Later, as netizens learned more, they found that things were not simple.
Originally, everyone thought she was a very difficult girl, and her story was quite touching. However, those are all hype, and they are all fake.
Not only are her parents alive at home, but her family conditions are not bad, and even her age is fake.
Not only that, Meng Yang's younger brothers and sisters are actually rented.
Netizens shouted: I was moved by watching her video before, but now it seems that I am a clown.
Moreover, because Meng Yang recruited children who were going to school, as a result, many children learned from her.
Some even didn't even go to school in order to make money, so they joined the live broadcast directly.
The voice of the official TV station also directly tore off the false mask of Internet celebrity Meng Yang.
Several impoverished counties in Liangshan had already been lifted out of poverty a few years ago, and now everyone is living in a new house and living a good life.
However, the behavior of Internet celebrity Meng Yang is to take advantage of everyone's kindness to engage in tragedy fraud, which not only deceives kind people, but also discredits the achievements of local poverty alleviation.
Similar to "Liangshan Mengyang", there are also a series of online celebrity live broadcasts such as "Liangshan Aze" and "Zhao Linger".
They first create a personal image, make up some attractive stories, and then use the e-commerce platform to sell things, and finally achieve traffic monetization.
Last year, the court also handed down their verdicts, and eight people were sentenced for false advertising.
This pile, one by one, is consuming the public's kindness and trust again and again.
So someone has to ask, how can the person in front of the camera hold up such a big lie?
Of course not.
What you think of as a personal scam is often driven by your company.
Even from planning to execution, there is no need for bloggers to worry about it, she just needs to start the performance according to the script.
Just like the Guangzhou Herman Network Technology Company, where the Internet celebrity Thurman cat cup is located, chose to boost at the level of the company's artists to fake short videos.
After Qin Lang's self-directed and self-acting homework during the winter vacation was exposed, he even forged chat records internally to continue to conceal the facts.
There is also the Gao Junyu incident, and after being questioned, sharp-eyed netizens found that the MCN organization associated with her account before also quietly disappeared.
However, after official verification, Gao Junyu's video was actually posted by Hangzhou Suddenly Kailang Technology Co., Ltd., an MCN agency.
The videos were shot in September 2023, and then editing and production began in February 2024.
In fact, if the institution used flashbacks to tell Gao Junyu's experience of overcoming the disease, everyone might also applaud her, but no.
Instead, driven by traffic, institutions are crazy to the point of maliciously fabricating facts.
Since the rise of short videos, all kinds of Internet celebrities have appeared in turn, and the most of them are like the sentenced Liangshan Internet celebrities, who have been carefully packaged by capital and teams and brought to the public eye.
Everything they do, including creating a personal image and making up content, is for profit.
Of course, these are not individual cases, behind a series of similar routines, there is a gray industry chain of fake short videos.
Last year, Youliang Culture Media, a leading MCN institution, was filed for bankruptcy, with an execution amount of more than 5 million yuan.
Its founder, Luo Guanyan, claimed that he used to be a "famous rich second generation" in Shenzhen, with Rolls-Royce, tens of millions of luxury cars, and his own private helicopter.
even boldly said that he is worth 400 billion, the two bosses of Ali and Tencent are his uncles, and half of Shenzhen is the world.
is such a "trench and inhumane" boss Luo, in just two years, he has gathered high-quality Internet celebrities everywhere and developed the company into a head MCN organization with more than 200 anchors.
However, with the detention of Luo Guanyan, the capital bubble edifice he built collapsed.
He used to be just a contractor, but he claimed that he had developed a real estate project, saying that as long as he paid a deposit, he could reserve a suite for you at the "cost price".
Doesn't it sound tempting, but we also have to think about it, behind this good thing, we have to figure out the truth of the matter.
The fact is that his so-called real estate project is completely false, and his claim to be a rich second-generation identity is just a carefully packaged illusion.
Luo Guanyan was finally arrested for being involved in a relocation housing fraud case, and the amount involved was as high as more than 200 million yuan.
The bosses of MCN agencies all act like this, so the artists of the agency can be imagined.
There are even some e-commerce platforms that specialize in selling short video scripts such as sensationalism, family disputes, and social conflicts.
There are also short video operators who revealed that they will create personas for customers according to the industry.
It can not only provide customers with solutions, teach how to shoot and produce, but also achieve accurate monetization.
If the attention of the whole people is attracted by this kind of posed script, then who cares about the truth.
In today's society, the drama of "wolf coming" is always being staged.
There was a time when we were willing to believe in the most touching stories and to lend a helping hand to those in need.
But now, the reversal and reversal of cyber incidents led by unscrupulous organizations have also hurt our sympathy time and time again.
The dangers of exaggerated, untrue, sensational, and even outright false news are everywhere.
The public's trust cannot withstand such temptations again and again.
Don't think that such videos don't cause harm, fake is fake.
As long as we rely on the false to confuse the real to obtain benefits, we should resist it, this is an eternal truth.
The author of this article | Little Star
Editor-in-Charge | Faint emerald
Curated | Blue orange