What can I buy now?
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Many people say that it is possible to buy some candy or something, but it is impossible to buy more snacks.
However, one company used the 1 yuan to buy all the shares of the Suzuki Group in China.
As soon as this news came out, everyone's jaws were shocked, what is the difference between this and pie in the sky?
What did Suzuki think, and why did he sell all his shares for 1 yuan?
Aim at China to become a leading brand
In September 2018, Changan Automobile acquired a 50% stake in Suzuki Group's Changan Suzuki in China at a price of 1 yuan, completing the acquisition of Changan Suzuki.
From this moment on, the Suzuki Group left the Chinese market in a decisive way.
This news can be said to have shocked the entire automotive industry.
You must know that the Suzuki Group, from the earliest motorcycles to later automobiles, has occupied an important position in China for a long time.
Although it did not start in the automotive industry, it has become a leading existence in the future.
In 1909, Suzuki's founders established Suzuki Kaisha in Japan, and at that time the main project was the textile industry.
With the development of the times, the textile industry is becoming more and more saturated in the market, and the energy vehicle market is just budding.
Suzuki's boss took a fancy to this and immediately led the transformation of the entire company and began to develop electric bicycles.
Perhaps because of the early transformation, Suzuki Kaisha quickly gained a firm foothold in the automotive industry and became a leading brand.
In 1958, Osamu Suzuki joined the Suzuki Group, which at this time was trying to expand into overseas markets.
The addition of Osamu Suzuki undoubtedly added a fire to this overseas plan, and he himself became the son-in-law of the group.
It took him several years to complete the group development plan at several important nodes, and his ability has been affirmed by many management.
In 1978, Osamu Suzuki officially took over the Suzuki Group and became the fourth president.
At that time, the development of the group has reached its peak, as long as he keeps up with the pace of the development of the times and does not lag behind the development of the market, he will be able to make the group move forward steadily.
But his ambition was not satisfied, and he wanted more wealth and recognition.
In this context, he has set his sights on the Chinese market.
At that time, China's market economy was just starting, and reform and opening up were also underway.
The entire domestic automotive industry market is still very blank.
At that time, a bicycle was regarded as an important asset by the Chinese people, not to mention electric bicycles and motorcycles.
Suzuki saw this, and he took advantage of China's large number of foreign businessmen to come to the country with engineers and technology.
In 1984, the Suzuki Group entered the Chinese automotive market in earnest, providing the latest technology to China for the first time.
In June 1993, the Suzuki Group launched a motorcycle in cooperation with a domestic automobile brand in the form of technology shareholding.
As soon as it was launched, it immediately caused a sensation and sold out in the Chinese market.
This also made Suzuki feel the consumption power of Chinese and the huge wealth brought by this market for the first time.
The explosion of Suzuki's motorcycle gave him confidence.
For him, this is a new business opportunity and an important challenge.
Not long after the launch of the motorcycle, the Suzuki Group was tied up with two domestic companies, making it a benchmark for domestic automobiles.
In particular, Alto, which was launched at that time, was popular for a long time.
If sales in China are so good, why is the Suzuki Group leaving?
$1 sells shares and exits bleakly
It's still a question of competition.
The Chinese market is large enough that Suzuki alone can't eat it, so other brands are also eyeing this "gold rush".
More and more car brands are stationed in China, especially some mid-to-high-end brands, which are favored by Chinese.
At that time, ordinary people rarely bought cars, and those with a certain family background also wanted to buy a car with a loud brand.
Slowly, the automotive industry market was gradually carved up, and Suzuki was no longer dominant.
With the addition of these technologies, China's local brands have gradually emerged, and domestic cars are more popular among the people at a high quality and low price.
As a result, the sales of all Suzuki's cars have been greatly impacted, and they have been declining year after year.
Since 2007, Suzuki has no market, but in the face of such sales, Suzuki Shu did not want to adjust the direction of business.
Toyota, a joint venture brand, has emerged at this time and launched several models suitable for the needs of Chinese.
Gradually, it replaced Suzuki and became the most optimistic Japanese-funded car brand among the Chinese.
Since 2016, it has been rumored that Suzuki will dissolve its partnership with Chinese companies and seems to be preparing to withdraw from the Chinese market.
At this time, Suzuki did not seem to have any intention of leaving a way out of the Chinese market.
In 2018, this news was confirmed, and Suzuki directly sold all its shares at a price of 1 yuan and withdrew from the Chinese stage with a bang.
And then Suzuki really didn't look back, as he turned his next target to India.
At this time, India is just like China in the early years, and the automotive field is still a blue ocean market.
Suzuki had previous experience and quickly established himself in India.
In 2021, it won the position of the leader in the Indian automotive industry with sales of one million units.
In Japan, its sales are second only to Toyota, and even in the world, their brand ranks within the top ten.
It may not seem that leaving the Chinese market will not have much impact on their group, but is this really the case?
Definitely not, as we all know, China's consumption power is among the best in the world, no matter what market it is.
Especially in today's rapid development of the self-media industry, the e-commerce field occupies an extremely important position.
The transaction amount of the online shopping festival is refreshed year after year, which is definitely a great temptation for other countries.
Suzuki has been rumored to be preparing to launch electric vehicles in the past two years, and it is difficult to say that it has no intention of returning to the Chinese market.
But nowadays, there are too many local tram brands, and there is no excess share at all.
Assuming that Suzuki really wants to return to the Chinese market, it will definitely not be able to open up with electric cars.
epilogue
Perhaps one day in the future, Suzuki can once again seize the opportunity to target the needs of the Chinese market, and it may be able to be active in the Chinese market again.
But we know that this opportunity is not easy to appear, after all, the domestic automotive industry has done very well in recent years.
Because of selfishness, everyone also hopes that domestic brands can develop better and better.
Reference Sources:
Suzuki fully withdrew from China, and Changan Automobile acquired a 50% stake in Changan Suzuki for 1 yuan
hatps://baijiyahaao.baidu.com/s?id=1610680609469796247&dfr=spider&for=pc
Suzuki's global sales growth was accounted for by more than half of the increase in sales by its Indian subsidiary
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