- Chief Business Intelligence
- Chief Business Intelligence
Introduction: It is said that interlacing is like a mountain, Xiaomi has just taken an important step out of the whole industry chain, and netizens want Lei Jun to enter the aunt towel, do you want to reproduce the "last entrepreneurship"?
Everything is difficult at the beginning, just like Mr. Lei proposed to build a Xiaomi car at the beginning, from the cynicism of everyone at the beginning, to the current look up to the Xiaomi brand by all the Chinese people, it is something that everyone can not predict.
The last time netizens shouted that netizens still hoped that Mr. Lei would study condoms, was everyone most concerned about solving the problem of whether they could find joy night and night in the future?
Therapeutic massage sharing service shared by netizens
The counterattack road of the small town as a subject,
Netizen: Chinese's own Iron Man!
We talk every day, what is Xiaomi's biggest advantage? From the low-end to the high-end, it is gradually transforming into a high-end, what setbacks it has to experience, and only Lei Jun himself knows the suffering in the middle.
Lei Jun is the first batch of people who really eat the Internet dividend, not only the Internet dividend has brought Lei Jun unlimited development prospects, but the most important thing is that Mr. Lei himself has a super strong business acumen, which can fully support Mr. Lei to go down the road of business management.
If you want to do a good brand, the most important thing is that your company always adheres to the principle of serving the people. As Lei Jun often said to all of us: "First of all, you must focus on learning, no matter what the content, from an ordinary background, simplify complex things, and professionalize simple things, so that your business can continue to develop sustainably and healthily." ”
When it comes to the founder of the Xiaomi brand: "Mr. Lei"; the first thing that comes to mind is that he belongs to the Chinese themselves.
There are many "romantic history" about Mr. Lei, but there is one that is the most true, that is, he is really using his outstanding achievements in the crowd to open up a new path for himself, and with his own efforts and knowledge, he has become what we call a business tycoon.
To be honest, it seems that I already knew about Xiaomi mobile phones when I was in school, but at the beginning, I really didn't know what the Xiaomi brand produces, and I didn't know more about it recently.
Therefore, if a person wants to continue to create things that are difficult or impossible to achieve in the eyes of others, he needs to have a certain knowledge and understanding of the world.
Isn't this the case with the most popular Xiaomi SU7 now? New things or things can always attract people's attention better;
The Xiaomi SU7 is traded second-hand so that it can be resold
But it definitely takes a lot of effort on your own, and you have to have enough fans to maintain yourself in order to succeed, and other things that may be affected are left to God's will.
Sincerity is the best nirvana
Aunt towel will usher in a price war?
The last time the majority of friends asked Mr. Lei to lay down the price was the last time, in addition to millet milk tea, millet hair removal instrument, millet condom, and even now the most outrageous idea of letting millet produce aunt towels has been.
The official account of Xiaomi Weibo
We all know that Xiaomi's scientific research team is mainly engaged in the production of high-tech smart products;
Netizens always want Mr. Lei to study black technology products, which everyone can still understand and accept;Professional people do professional things, but you said that let the president of 100 billion yuan study aunt towels and condoms, can you stand it?
With the increasing popularity of the Xiaomi brand in recent times, many netizens are also shouting on Weibo that Xiaomi's official website produces various low-end products, and even has the idea of asking Mr. Lei to lay down the price of his aunt's towel.
How much do netizens hope that Mr. Lei will pay the price of his aunt's towel, and its popularity will even exceed the current hottest Xiaomi SU7. Everyone said that Xiaomi SU7 was originally a high-imitation Porsche taycan;In this case,Then there is no need to install sanitary napkins when Mr. Lei researches sanitary napkins in the future,You can also directly benchmark the most popular sanitary napkins abroad Always Infinty manufacturing。
Don't look at the sanitary napkin is a low-end product, but its market space is still very large; after all, it is also facing female users who go to the whole country, and it is even possible to develop in the direction of the global market in the near future.
Although there are many netizens who really hope that Xiaomi will bring down the price of aunt towels, there are still a large number of people who still have great concerns about the production of sanitary napkins; many friends are also worried that if the first batch of Xiaomi brands is produced in the future, it will be delivered like Xiaomi SU7 and queued for two months to buy.
Indeed, I can understand everyone's concerns, if the special feminine products are created by men, there are still many unsafe places.
Wang Yibo's endorsement of eyebrow pencil was reported by fans
There are many female users who think that if a man endorses women's intimate products, it will be said to a large extent that it is a joke, and it will be a lot of disrespect for women, which will be a bit too much.
For example, in December 2023, some merchants found a new traffic password on Douyin, and some netizens found that on the Douyin account, @wife's light luxury boudoir and @wife's light luxury backyard, male models will be asked to wear sexy pajamas in the live broadcast room to wipe the edge of the live broadcast.
(Pictured: Douyin @ Wife's Light Luxury Boudoir)
Therefore, there are many people who believe that men endorse women's products, and this suspected behavior of rubbing the edges will cause many women to cause physical or psychological discomfort when watching products.
It is not the first time that the topic of male endorsement of women's products has been on the hot search, and recently, male star Huang Zitao's endorsement of women's underwear has also become popular.
But Huang Zitao's controversy over women is also very cleverly brought by his high emotional intelligence answer, he said in the live broadcast room: "If you are a boy and want to better show your personality and figure, then this purple women's thermal underwear can be considered for yourself." ”
Talk show celebrity endorsement was fined 200,000
Sure enough, as soon as this sentence came out of Huang Zitao's mouth, many female users were relieved about the topic of male endorsement of women's products, and did not fight with our male compatriots on the Internet.
Therefore, if Xiaomi really agreed to netizens shouting that Mr. Lei would produce an aunt towel, then the Xiaomi R&D team and Mr. Lei should focus on the question of who endorses the product.
After all, the proportion of female users in the country is not low, and the most important reason for the controversy on this topic is that there are still many male compatriots who care about and love their wives in China.
I am still very concerned about the topic of who endorses his wife's privacy products;
Whether Mr. Lei can become the promoter of this revolution is still unknown, but at least what you can see is: "At least Xiaomi brand sanitary napkins can be produced with great possibility." ”
The reason why the majority of netizens have a great vision to let Mr. Lei lower the price of his aunt's towel is also a very important reason that compatriots feel: "Technology can not only change the lives of rich people, but also change the lives of ordinary people." ”
Indeed, the Xiaomi brand has so far mainly researched high-tech electronic products, and for the vast majority of ordinary people, this kind of high-tech products cannot afford to consume, and those products that have a great frequency of use in people's lives also have a lot of market production space.
The chemistry between fans and commerce
Let Xiaomi save the day step by step
However, the development of Xiaomi enterprises has not always been so smooth; Lei Jun always has a sentence that is often on his lips to the people and fans: "Standing on the cusp, pigs will fly;" This sentence is actually Xiaomi.
Let's push back the time to 2015-2016, these two years are also the two years that determine the fate of Xiaomi, and it is also in those two years that Xiaomi seems to really begin to realize: "If a company is not so sensitive to the online information of the Internet, it seems that it will not be able to attract the younger generation of consumers."
In 2016, Xiaomi's sales fell for the first time, when the Mi 5, which is considered the flagship model, has been affected by the supply chain and has been completely out of stock for four months. It was also during that period of time that the quality and function of the mobile phone declined, which made Mi Fan very worried about whether Lei Jun's marketing team was online;
There were also many enthusiastic netizens who left online messages for the Xiaomi brand at that time, gave Lei Jun advice, and even many friends with real strength resigned from their jobs, and then went to the headquarters of Xiaomi Group Company to work for Mr. Lei, and then went to solve the problem.
(Source: Online Comment)
That's it, in the face of such a report card, Lei Jun generously admitted his marketing strength and level, which was really not OK during that period of time!
(Source: Xiaomi official website)
That is, since that year, Lei Jun has personally taken over the mobile phone department of his own brand; step by step to solve various problems existing in the group, facing the front-line business; at the busiest time, Mr. Lei held 23 meetings a day to the leaders of the group departments;
It was also in those two years that Mr. Lei's personal management made the sales performance of Xiaomi's brand mobile phone department rebound in an all-round way;It was also that year, Xiaomi once again dared to be the first to launch the mobile phone revolution, and the world's first Xiaomi full-screen mobile phone was born, and the effect seems to be good, this mobile phone seems to be very popular with the people.
So, for a good business, if you still have fans who care and help you during the low point of your career, the business will not be far behind.
As a company specializing in the production of cost-effective products, of course, it can better capture the hearts of the people; when you are popular, the people will pursue you, and the people will not abandon you when you are at a low point;
Xiaomi's sales official website
The same is true of Xiaomi, this is the importance of fans in business, it can make your business pull you in the trough, so that your situation and encounters can be reborn.
"Double circle top stream", what have you learned through Lei Jun's marketing concept?
We all know that Mr. Lei, as the top of the automobile circle and mobile phone circle, has paid more efforts and costs than ordinary people can imagine.
What is the reason why Xiaomi has been so successful so far? Among them, the unique marketing concept of the R&D team is what each of us really needs to learn and think about.
First of all, the R&D team focuses on the cost-effective experience of the product; Xiaomi must have put a lot of effort into its own advertising and promotional slogans. For many enterprises, it is definitely the greatest desire of every business leader to create a more technological product for their company.
But the Xiaomi brand is not only that, in terms of advertising, Xiaomi has grasped two cores; one focuses on quality, and the other focuses on down-to-earth; after all, for Mr. Lei, in dealing with public relations policies and considerate issues for the people, Xiaomi's competitiveness is still very high.
Lei Jun opened the door for fans
The second point is that Xiaomi's level of imitation in the industry has always been far ahead of other companies, and we also know that Xiaomi started by imitating Apple at the beginning.
Facts have proved that with the scrutiny of time, the choices and decisions made by Xiaomi are very correct, and if Xiaomi, like other companies, directly chooses to hit high-end brands at the beginning, the final result may be different from what we imagined.
Do you understand and pay attention to the recent news and events that netizens have shouted: "Asking Lei Jun and production to switch to sanitary napkins?" "What do you think about the endorsement of women's privacy products by male celebrities?Do you think endorsements will make women feel disrespectful? Welcome to leave a message in the comment area to discuss, express your opinions or opinions, thank you.
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