How do you spend your birthday every year?
Perhaps you have seen on the Internet the joyful scene of someone calling friends on their birthday and going to Haidilao to watch the "subject three" performance. Do you want to have your own birthday party?
On your birthday, a cute "mighty cat" knocks on your door with a birthday cake in his hand, and then sings birthday songs, dances, performs magic tricks, and plays games with you......
In fact, you only need to place an order for a panda cake on Meituan, Dianping, and other platforms with your parents to easily realize this dream.
Although Panda Doesn't Go Cake is a brand that claims to sell birthday cakes: cake doesn't seem to be its main product, which is the most special thing about this brand.
The exclusive delivery person wears a giant panda doll costume, and will not leave in a hurry after the cake is delivered, and will also provide customers with a series of services such as singing birthday songs and dancing that we just mentioned, so that customers can enjoy a more lively and rich birthday party experience.
Relying on such a unique service, Panda Bugo Cake has sold 6 million birthday cakes, with an annual revenue of more than 800 million yuan!
We can see with a search on our mobile phones that most of the products of Panda Don't take the cake are priced between 150 yuan ~ 300 yuan, and this price has included a variety of services.
Are you a little surprised after reading it, curious about how this cake brand makes money?
If you usually pay attention, you will find that we almost do not see the physical store of Panda Bugo cake in the city, because it only sets up its own "central kitchen" in the city, and then the "central kitchen" makes the cake, and the logistics team takes orders and distributes it, so that the cost of the store is directly zero, which can save a lot of money.
Of course, in the final analysis, the core product sold by Panda does not go to the cake is the ritual sense of birthday.
Birthday cakes are not unusual, but it is not easy to make a birthday memorable. The success of Panda does not take the cake also shows us that even in the traditional things that people are accustomed to, there is a potential market demand, as long as we can tap it and successfully meet it, it is not far from making money.
(This article is excerpted from "Business Youth", a magazine for young people's financial quotient, "Business Youth". Business Teenager Magazine Subscription_Magazine Shop: Magazine Discount Subscription Network (zazhipu.com))