Why is there so much fake news on the Internet? Because fake news is the easiest to get traffic.
In the era of short videos, almost all short video practitioners will have traffic anxiety and will be kidnapped by traffic. Although I am still holding on to the text, I still have to lose my hair for the topic of choice every day. If a piece of content has been written for a long time, but not many people have read it, then it will have a low sense of value. To be honest, I can't completely get rid of traffic anxiety either. But I always stick to a bottom line, not to make up fake news out of thin air, which is an extremely immoral behavior and a violation of the law.
It's a pity that some people can't resist the temptation of traffic brought by fake news, even if they are already tens of millions of fans and Internet celebrities, they still want to touch the bottom line of the law.
On April 12, the Hangzhou police issued a notice that the Internet celebrity "Mao Cup", which has nearly 19 million followers, was confirmed to be self-directed and self-acted during the Spring Festival. The cat involved in the incident, the planner, and the company behind it were all administratively punished.
Just when Mao Cup released the news of Qin Lang's loss of homework, it also appeared on the hot search, because these Internet celebrities used primary school students deliberately losing their homework as material to attract attention. It's just that other primary school students are generally thrown in China, and the cat has a whim, and the homework of domestic primary school students is thrown directly in France, is there a topic of conversation in an instant?
This is indeed the case, attracting many netizens to watch, and many people are helping Mao Cup to find this child named "Qin Lang". Soon, a person claiming to be Qin Lang's uncle stood up and expressed his gratitude. The incident came to an end, and the cat cup gained a lot of traffic, and it is roughly estimated that the traffic brought by this content to the cat cup may exceed 200 million. This is an effect that many brands can't achieve by spending tens of millions.
Just after Mao Mou posted this content, it aroused a large number of netizens' questions, after all, whose children will bring homework when they go abroad? This is most likely a farce directed and acted by Internet celebrities for the sake of traffic.
At that time, there were many fans of Mao Mou to respond to these doubts for her, after all, Mao Mou didn't become popular overnight with this video, she became popular very early, and she already had tens of millions of fans. They said that they already have so many fans, how can they risk it for this bit of traffic?
If it seems that these fans who maintain a cup of cats have become the biggest joke. This is also the most impressive lesson that society has taught them. Because we don't suspect that big influencers are creating fake news for traffic, the risk of them creating fake news will be lower.
The overturning of the cat reminds me of the P2P advertisements that advertised on CCTV back then, and they also took advantage of this psychology of investors, because they are already so powerful, and they are all advertising on CCTV, how can they come to deceive you of 350,000?
But the reality is so heart-wrenching, some people will spend 350 million, or even 350 million yuan, in order to deceive you of 350,000 yuan, because they don't want 350,000, but millions of 350,000.
Mao's self-media creation path is a bit similar to Mimon, on the surface, she is the overlord of self-media, but in fact, she also has traffic anxiety. In order to keep the traffic at a high level, he does not hesitate to compile fake news out of thin air to attract attention. In the end, Mimon's account was blocked by the whole network, becoming a classic case of fake news.
According to Mimon's standards, Mao Cup should also be banned by the whole network, because she used a fake news to deceive thousands of people, and even some media forwarded this content without verification, such a serious consequence, shouldn't it be blocked?
Some people may say, "It's fake news, but it doesn't have serious consequences."
With regard to consequences, we cannot say that no one has suffered serious bodily harm as a result of this and it is called no consequences. She did have a very wide impact across the country. If it's just a simple administrative punishment, then how can other Internet celebrities continue to imitate it?
Because the income of these head Internet celebrities receiving an advertisement is hundreds of thousands of yuan, if they take advantage of the popularity of fake news to bring goods live, the income may be millions or even tens of millions of yuan, compared with administrative penalties, the benefits seem to be greater than the risks.
In fact, real traffic anxiety does not only happen to Internet celebrities, or self-media people, but many companies also have traffic anxiety. A few days ago, the Zhiji incident of touching porcelain Xiaomi is a typical manifestation of traffic anxiety.
Traffic has become the competitive highland for all people at present, and this is an era in which those who get traffic win the world. In order to get traffic, there's no shame in being a little ugly. But the shame is that in order to get traffic, they artificially create fake news to deceive users' attention.
This is the best era, but also the worst era, with capital thinking and new business model integration, the whole world is your stage!
In the world of new business, there is no eliminated industry, only the subverted out of the enterprise, and now all business competition will focus on "model innovation and capital operation".
A company or a boss, if there is a shortage of innovation ability and capital thinking, is destined to lose in advance.
Remember: without innovation, how can there be imagination, without imagination, how can there be competitiveness, if you want to break through, you must subvert the original business model, reconstruct a new business model!