Seizing the opportunity of the development of the digital economy, the Zhonglou Economic Development Zone strengthens the cultivation of cross-border e-commerce enterprises, promotes the deep integration of leading industries such as intelligent equipment and auto parts in the jurisdiction with cross-border e-commerce, and increases policy support around the construction of enterprises' independent brands and product research and development innovation, so that the "quality and increment" of cross-border e-commerce has become a new driving force for the steady growth of foreign trade.
Changzhou Jialuo Vehicle Parts Co., Ltd. was established in 2016, deeply engaged in the field of electric moped supply chain, the company's products are currently 100% exported, more than 200 overseas customers, 80% from Europe, America and Australia. In the assembly workshop of Jialuo Company, batches of electric bicycle accessories and vehicles that have been processed, assembled and tested will be sent to "overseas warehouses" in Europe, the United States, Australia and other places, and will be traded through e-commerce platforms and quickly shipped to consumers.
In March this year, the company designed and developed an electric bicycle product for the RV market segment, which is more waterproof, rust-proof and loading capacity than similar products, and has received a large number of orders as soon as it was launched. Ding Sheng, director of production and operation of Jialuo, said that the company has also established an overseas after-sales service team to complete the after-sales service of products for users through the service hotline and local localized after-sales team.
Aiming at the consumption positioning of "green and low-carbon travel", Jialuo Company has launched hundreds of electric bicycle accessories and vehicle products, through the way of "cross-border e-commerce + social media", using Facebook and TikTok (Douyin overseas version) to release some promotional videos, docking overseas modification kit markets, assembly plants and vehicle manufacturers, and also providing customers with a full set of electric bicycle modification solutions, and the company will achieve cross-border e-commerce sales of about 50 million yuan in 2023.
Founded in 2012, Changzhou Shengganze Import & Export Co., Ltd. is mainly engaged in cross-border e-commerce business of auto parts such as automobile grilles, tail lights, interior and exterior trim parts, and is the vanguard in the field of auto parts on Amazon.com. The company's total export volume exceeded 30 million yuan last year, and it is expected to exceed 35 million yuan this year. However, with more and more peers pouring into Amazon in recent years, the traffic dividend is gradually fading. The increase in traffic costs will inevitably lead to fierce competition and eventually form a price war. Fortunately, Sheng Ganze has been laid out in advance.
"In addition to Amazon, the company also has channels such as eBay and Walmart, as well as social media channels such as TikTok, Twitter and Facebook. When TikTok first came out, we went to Shenzhen to learn the latest technology, and started marketing as soon as possible, and got good results. "At present, Sheng Ganze is making every effort to develop its own overseas online platform, and the importance of overseas stations can be seen from the proportion of the company's number of people. "The company has more than 30 employees in charge of overseas stations, and all other platforms add up to about 15 people. Manager Tang said that it is very expensive to do his own overseas station, and he cannot see obvious benefits in the short term, but this is a "long-termism", which proves the company's determination to brand accumulation and after-sales maintenance.
With the popularity of the "cross-border e-commerce + new retail" model, more companies have accelerated the pace of "going overseas". Glebo (Jiangsu) Co., Ltd. is mainly engaged in the research and development, design, production and sales of its own brand of new energy garden machinery, with lithium battery technology, brushless technology and electronic control technology, the company's "fist product" lithium battery lawn pusher, sold to Europe, the United States, Russia, Southeast Asia and other regions, last year on the Amazon platform sales reached 100 million US dollars, the establishment of "online + offline" omni-channel marketing model.
Chen Wang, the person in charge of the production of the grass pusher workshop of the Glebo assembly plant, said: "At present, we are doing more is our 40 volt, 60 volt, 80 volt (grass pusher) products, lithium batteries are relatively low noise, battery life is also more environmentally friendly, we (lawn hoe) daily production capacity of each (production) line is 600 units, a workshop has about 3,600 units a day, the first quarter of this year orders are higher than in previous years." ”
In recent years, Zhonglou Economic Development Zone has continuously strengthened the cultivation of cross-border e-commerce enterprises, actively explored the format of "cross-border e-commerce + new retail" and cross-border e-commerce application scenarios, and successfully introduced a number of leading high-quality enterprises in new retail, intelligent manufacturing, artificial intelligence, big data, blockchain and other technologies. At present, Changzhou Digital Economy Industrial Park has gathered more than 20 cross-border e-commerce backbone enterprises, with 2 provincial-level public overseas warehouses, 2 municipal-level overseas warehouses, and 1 provincial-level well-known cross-border e-commerce brand that has been cultivated and developed.
Wang Yinghua, deputy director of the Economic Development Bureau of Zhonglou Economic Development Zone, said: "Zhong Jingkai has built a comprehensive service platform for cross-border e-commerce enterprises. ”
Relying on the Changzhou Digital Economy Industrial Park, the Zhonglou Economic Development Zone will further implement policies, refine services, build a platform, guide enterprises to go overseas and obtain orders, and make every effort to build an ecosystem that adapts to the development of cross-border e-commerce.
Source: Changzhou Radio and Television Station Bell Tower Media Workstation
Editor: Yuan Biao
Review: Wu Feng, Gu Jun
Proofreading: Rui Tianshu