Under the involution, competition intensifies. Especially in the field of new energy vehicles in China, there is the "first brother in the industry" BYD's "leading official drop", and now there is a newborn calf who is not afraid of tigers "traffic king" Xiaomi SU7 to seize the market. If the previous involution was only about the amount of sales, then this year's involution can be said to be a big battle related to the survival of enterprises.
As a long-distance runner, Chang'an Qiyuan is also keenly aware of the changes in the current market. Therefore, it was not long before the beginning of 2024Q2 that it launched its new model - Changan Qiyuan A05/Q05 True Fragrance Edition. Among them, Changan Qiyuan A05 True Fragrance Edition will launch a total of 5 models, with a price range of 78,900 yuan to 109,900 yuan, and Changan Qiyuan Q05 True Fragrance Edition will launch 3 models, with a price range of 96,900 yuan to 112,900 yuan.
"Technology is really fragrant", a car with two uses
Nowadays, new energy vehicles have gradually become the first choice for users to buy cars, for consumers who need to run long distances and like to travel, choosing an extended range or a hybrid has become a major problem before buying a car. After all, in today's society, most people buy cars mainly for family use, and within a limited budget, how to achieve a win-win situation between families and distant places has become one of the decisive factors for consumers to buy cars.
In this context, Changan Qiyuan A05/Q05 True Fragrance Edition truly realizes the "twin power" of "plug-in hybrid and extended range" through the use of digital intelligence AI electric drive 2.0 technology, that is, the new car has strong power output in plug-in hybrid mode, lower energy consumption, and no difficulty in high-speed performance;
It can be said that Chang'an Qiyuan has really allowed users to spend the money of a car to gain two different experiences and double the value of "real fragrance" enjoyment.
What's more, the new car also provides four scenario modes: long-distance, emergency, mountain, and parking charging. In long-distance mode, high-speed and efficient oil consumption, low-speed intelligent electricity consumption, full fuel and full power travel, oil and electricity consumption, the lowest comprehensive energy consumption, and stable power output. In the case of lack of oil and electricity, the emergency mode can also be activated. This mode is somewhat similar to the low power mode of mobile phones, by using SOC intelligent deep amplification, with intelligent power-saving technology, adjust the power distribution strategy, in order to strive for users to gain an additional 10-15km of battery life, to find gas station charging pile supply.
Of course, if you want to truly achieve "technology is really fragrant", it is obviously not enough to rely on the above, so Chang'an Qiyuan has a super killer feature this time, that is-province.
In hybrid drive, the motor is one of the main power sources, and it is necessary to realize the tasks of fast response of torque, energy recovery, and adjustment of working conditions. At present, the industry is dominated by 6-layer flat wire technology, and a small number of models use 8-layer flat wire technology. In the field of pure electric vehicles, Tesla was the first to adopt 10-layer flat wire technology. In the field of hybrid, Changan Qiyuan not only adopts 10-layer flat wire technology, but also cooperates with 4-core high-computing power motor controller, electric drive constant temperature system, high-efficiency transmission of global-column combined bearings, as well as ultra-low clutch towing technology and ultra-low oil agitation loss technology, so as to achieve the excellent results of the new car's comprehensive range of 1300km and comprehensive fuel consumption of 0.98L per 100km.
"Smart and fragrant", economical and comfortable
Of course, in addition to the twin power of "super fragrant" and the comprehensive fuel consumption of 100 kilometers of "super saving", the new car has also put a lot of effort into intelligence this time.
First of all, in addition to the traditional EV and HEV drive modes, the new car also has an original iEM intelligent driving management mode. In addition, it can also intelligently plan travel and reasonably distribute energy based on real-time navigation information, so as to ensure efficient fuel consumption in smooth road sections and smart electricity consumption in low-speed congested road sections to maximize comfort and economy.
In addition, Changan Qiyuan A05 true fragrance version is also equipped with 10.25-inch full LCD instrument + holographic standard 13.2-inch central control screen, L2 level intelligent driving assistance, parking space memory assistance, driving mode voice switching and other practical configurations.
Changan Qiyuan Q05 True Fragrance Edition is equipped with L2 intelligent driving assistance system, and driving mode voice switching makes travel easier and safer. In addition, its APA5.0 system has also been comprehensively upgraded and evolved, which can realize voice control automatic parking, voice broadcast during the parking process and other driving assistance systems, so that novices can also park "silky" like old drivers.
At the same time, Changan Qiyuan Q05 True Fragrance Edition is also very careful in terms of comfort. Comfortable sofa seats, seat heating, main/auxiliary seat memory and other functions are available, and functions such as active noise cancellation and AVAS silence make the car an exclusive lounge, allowing users to relax anytime and anywhere.
The price war since the beginning of this year is certainly the "traffic responsibility" of the automobile market, but if you want to really gain a foothold in the car circle and develop for a long time, it is obviously impossible to rely on price alone. In the bloody new energy battlefield, if you want to succeed, you must keep up with the pulse of the times and understand the needs of users.
Obviously, Changan Qiyuan has done it this time, whether it is the realization of twin power, or the deployment of various intelligent configurations, the competitiveness of Changan Qiyuan A05/Q05 Zhenxiang Edition has been greatly improved, coupled with its very competitive price, I believe that the two new cars will create a broad road that belongs to them in the market.