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Text: Watching and entertaining mountain people
Editor|Guanyu Shanren
Wahaha exploded in a short period of time, but after 15 days of glory, it experienced a significant decline in sales. But it is precisely between these ups and downs that Wahaha has shown admirable firmness and perseverance.
On March 18, Wahaha launched the 2024 Laboratory Water Support Program, which is like a bright dawn, illuminating research institutions, medical institutions, universities and other organizations and units across the country.
This special sponsorship program is worth 596 tons! That's a staggering number! At 596 millilitres per bottle, that's a whole 1 million bottles of purified water.
In stark contrast, at the time of the Gansu earthquake, Nongfu Spring's water donation was only one-41 times that of Wahaha. Wahaha, this name seems to contain endless power. They are silently dedicated and quietly fulfill their mission.
On April 10, the names on the list were announced for the second phase of the Lab Water Support Program.
There are not only well-known scientific research institutions such as Wuhan University, Zhejiang University, Huazhong University of Science and Technology, Sun Yat-sen University, but also prefecture-level hospitals such as Hulunbuir People's Hospital.
This list has witnessed Wahaha's justice and warmth, and their good deeds are like a spring breeze warming everyone in need. In fact, Wahaha's involvement in public welfare is not a whim.
Since their inception, they have been steadfast in their donations every year and have never wavered. Whether it is the donation of more than 2.91 million yuan during the heavy snowfall in the south, or the donation of more than 15 million yuan during the Wenchuan earthquake, every act of kindness demonstrates their social responsibility.
Wahaha is not only a practitioner of public welfare, but also a patriotic. They put patriotism in the most conspicuous position, and interpreted their love for the country with practical actions.
On the packaging of Wahaha pure water sold in Guangxi, it is printed with the beautiful scenery of Guangxi, such as Guilin, Hechi, and Guigang, promoting "magnificent Guangxi, good mountains and good water". This is not only a praise for Guangxi, but also an affectionate praise for the great rivers and mountains of the motherland.
Today, Wahaha's Douyin followers have grown from more than 100,000 to 5.68 million. Even after the heat has passed, it is still loved by everyone.
Because this is a national enterprise full of charm, it is user-centric, caring for every employee. Wahaha has many products, such as AD calcium milk, nutrition express, eight-treasure porridge, oral liquid, soda and so on.
Each one carries people's good memories, taking AD calcium milk as an example, it has accompanied the growth of several generations, and the sweet and sour taste has become a part of countless people's childhood.
But don't forget that the height is not cold, I think back then, this Wahaha was an old brand that grew up with us all the way. But who would have thought that it would dominate the hot search list for a month in a row, which is really surprising!
Let's look at the sales, which skyrocketed like a rocket ascending to the sky, and the reputation continued to heat up. This is like a shot in the arm for the brand, which has led to speculation: Could it be Wahaha ushered in its "second spring"?
This wave of heat brings not only flowers and applause, but also the disturbing "right and wrong". Good guy, Wahaha is like the palette standing under the spotlight, illuminated inside and out, and there is nothing to hide!
If you want to say that the most amazing of them all, you have to count the series of product quality problems. Someone broke the news that flies were found in Wahaha eight-treasure porridge, and some people saw cockroaches in the hot-selling nutrition express.
As soon as this news came out, it was simply a bombshell, which instantly detonated the public's attention. But as time passed, these accusations seemed to be drowned out by indifference. Then, the official explanation came, and everything returned to calm.
Do you think this is the end? That's a big mistake! No, a few days ago, a black foreign body was found in the nutrition express line, and this time the questioning once again pushed Wahaha into the whirlpool of public opinion.
However, let's be fair, Wahaha's attitude is really open and transparent enough in the face of these doubts. Instead of running away or remaining silent, they faced it openly and quickly gave an official explanation.
In order to salvage their reputation, they also proposed a plan to compensate consumers tenfold. But in this seemingly satisfactorily resolved turmoil, a journey was made.
A consumer made an unprecedented request - he wanted to meet Zong Fuli, the current head of Wahaha Group, and negotiate the quality issue in person.
This is really a very challenging test! But the development of things was beyond everyone's expectations, Wahaha refused this request without hesitation, and Zong Fuli did not show up. That was a disappointment for that consumer!
This scene can be called the most dramatic scene in the whole incident. Wahaha's openness and transparency in dealing with doubts is worthy of recognition. Their respect for consumers also demonstrates the responsibility and responsibility of large enterprises.
However, whether Wahaha's refusal is reasonable for this consumer's request has caused people to think deeply.
Perhaps, this is just a few of the many challenges Wahaha faces. Seeing that 2024 is coming, it is destined to be a challenging year for Wahaha.
How it responds to these challenges will be a test of the brand's resilience and capabilities. Let's take this product quality issue as an example, this is a major matter related to the vital interests of consumers.
Think about it, who wants to buy something and have to worry about it, worrying about this and that? If this is not handled well, then the consumer will have to run out.
Besides, Zong Fuli, the head of Wahaha, is also a capable person. If she can stand up at this critical moment and handle this matter well, maybe she can make Wahaha go to the next level.
Wahaha's success is not accidental, behind it is the persistent pursuit of quality and the courage to take social responsibility. In this materialistic era, Wahaha is like a clear stream, allowing people to see the responsibility and responsibility of the enterprise.
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