Preface
Once, Haitian Flavor Industry was like a bright star, shining in the condiment market. It is not only the "first brother of soy sauce" in China, but also an indispensable existence in the kitchen of every household. With excellent quality and extensive market layout, Haitian Flavor has been making great progress, and its market value once broke through the sky, which is jaw-dropping.
Just when people thought that Haitian Flavor would always sit firmly in the top spot in the soy sauce industry, a sudden accident pulled it off the altar from the peak. In just three years, the market value has evaporated by hundreds of billions, and the former glory seems to have become a thing of the past. The fall of the soy sauce faucet not only makes people lament the impermanence of the world, but also triggers people's deep thinking about food safety and consumer trust.
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The double standard door incident is revealed
Today, food safety is getting more and more attention, and a "double standard door" incident caused by Internet blogger Xin Jifei has pushed Haitian Flavor Industry to the forefront. A video of Xin Jifei revealing the secret of blended soy sauce caused an uproar on social media. People were surprised to find that the soy sauce they used to eat every day could also be a safety hazard.
Xin Ji Fei
Mix the soy sauce
What's even more shocking is that with the fermentation of the incident, the product differences between Haitian soy sauce in domestic and foreign markets have been exposed on the Internet. Soy sauce sold domestically contains additives such as sodium benzoate, while the soy sauce sold in foreign markets is a zero-added version. This discovery was like a resounding slap in the face, hitting Haitian Flavor Industry hard. Consumers have questioned: Do domestic consumers deserve to eat poor products? This obvious double-standard behavior has greatly reduced people's trust in Haitian Flavor.
In the face of the sudden crisis, Haitian Flavor's first statement failed to effectively calm the anger of consumers. The statement emphasizes that the product meets national standards, but ignores the real concerns of consumers. This way of avoiding the important and lightening the light has further collapsed the image of Haitian Flavor in the hearts of consumers.
Behind the PR crisis
The outbreak of the double-standard door incident not only revealed the loopholes in food safety of Haitian Flavor, but also exposed its incompetence in handling the public relations crisis. In this crisis, Haitian Flavor seems to have forgotten that consumers are the foundation of corporate survival. They place too much emphasis on product compliance and ignore the real feelings and needs of consumers. This practice of putting the cart before the horse eventually led to consumer disgust and resistance.
The "double standard door" incident has also sparked a wide discussion about the safety of additives. The use of additives has become a common phenomenon in modern food manufacturing. However, this does not mean that additives are safe. Consumers' doubts and concerns about food additives are not groundless. They are concerned about whether these additives are potentially harmful to health.
In the face of consumers' doubts and concerns, Haitian Flavor should actively respond and take measures to eliminate consumers' concerns. They can let consumers understand the use and safety of additives through popular science and transparent production. At the same time, they should also strengthen the control of product quality to ensure that every bottle of soy sauce meets high standards and strict requirements.
It is regrettable that Haitian Flavor did not show due sincerity and responsibility in the public relations crisis. Their statements are full of accusations and complaints against consumers, but there is little concern and apology for consumers. This attitude not only disappointed and angry consumers, but also seriously damaged Haitian Flavor's corporate image.
Future outlook for the soy sauce industry
Although the double-standard door incident has brought a huge blow to Haitian Flavor Industry, it has also sounded the alarm for the entire soy sauce industry. In the future, the soy sauce industry must pay more attention to food safety and consumer trust.
First of all, enterprises should strengthen the control of raw materials and additives to ensure the safety and quality of products. At the same time, they should also actively respond to consumers' concerns and doubts, and eliminate consumers' concerns through scientific popularization and other means.
Secondly, the industry should promote technological innovation and industrial upgrading, and improve the added value and market competitiveness of products. For example, healthier and more nutritious soy sauce products can be developed to meet consumer demand for a healthy diet.
Finally, the government and relevant departments should also strengthen the supervision and regulation of the soy sauce industry to ensure fair competition in the market and the legitimate rights and interests of consumers. By formulating stricter standards and norms, we will promote the healthy development of the soy sauce industry.
In the aftermath of this incident, Haitian Flavor needs to reflect deeply and take action in order to regain the trust of consumers and the recognition of the market. For the entire soy sauce industry, this is also a critical period of transformation and upgrading, and towards high-quality development. Only those companies that truly care about consumers and pay attention to product quality and food safety can stand out in the future market competition.