Recently, at the China Film Big Data Honor Night, the powerful actress Ma Li won the Actress of the Year Award for her outstanding performance in the movie "Article 20", which is a well-deserved honor. However, Ma Li's speech at the time of the award unexpectedly sparked a small controversy.
On the podium, Ma Li humorously ridiculed herself as a "powerful middle-aged actress" who is not very good at publicity and does not know how to publicize. She said that although she is not good at it, big data still sees her efforts, which is enough to prove the authenticity of big data.
However, this statement has a different interpretation after thinking of the situation of the "Article 20" during the promotion of the Spring Festival. At that time, there was quite a bit of controversy due to the issue of propaganda strategy. Obviously, Ma Li is the heroine in the movie, but Zhao Liying, who starred in the special, attracted a lot of attention because of frequent marketing and hot searches, causing the audience to mistakenly think that this was a tragic movie with the theme of defending the rights of deaf and dumb mothers, which had a big impact on the box office of the Spring Festival stalls. Fortunately, the direction of propaganda was adjusted later, and the situation was gradually saved.
In the thank-you session, Ma Li first thanked director Zhang Yimou, and then expressed her gratitude to Lei Jiayin, Liu Yaowen, Gao Ye and others. However, what is remarkable is that she did not mention Zhao Liying's name, which also sparked heated discussions among netizens.
Looking back on the publicity turmoil of the Spring Festival stalls, Zhao Liying's roadshow stealing the spotlight has caused a lot of controversy. In many roadshows, Zhao Liying stood in the C position, which caused dissatisfaction among the audience. However, Ma Li stood up for Zhao Liying, saying that there was no dispute between the two, and hoped that everyone could pay more attention to the movie itself, which gradually calmed down.
Overall, although Ma Li's acceptance speech seemed light-hearted and humorous, it inadvertently triggered people's deep thinking about the film's promotional strategy. At the same time, her professionalism and broad-mindedness have also won praise from many audiences. It is hoped that the future film market will pay more attention to the intrinsic quality of works, rather than relying too much on hype and marketing methods.