1984 - 2024
"Xinfei advertising is doing well, not as good as the refrigerator!" this advertising slogan seems to be still echoing in the ears, especially Xinxiang people are more touched, advertisements are all over the street, and every family uses Xinfei electrical appliances!
On April 10th, Bailu Video released a video about Xinfei refrigerator that immediately attracted everyone's attention! A household appliance has accompanied a family for 27 years, older than some members of the family, but it still sticks to its post and silently plays its role. This is not a fictional story, but a real one that happened in a family in Tongren, Guizhou.
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The event passed
The old refrigerator in Tongren's Mr. Wang's house can really be said to be an "elder" in the family. From 1996 to the present, it has witnessed the joys, sorrows and sorrows of Mr. Wang's family, as well as the changes of the times. And it itself, however, has been consistent, running steadily every day and night.
Mr. Wang said that except for the sealing strip that is a little old, the core components such as the compressor are still in good condition, as if time has never left a trace on it. This refrigerator seems to be like the patron saint of the home, silently guarding the family's food life regardless of spring, summer and autumn.
When Mr. Wang posted the video of this "old birthday star" on the Internet, it immediately sparked heated discussions among netizens. Some people envy Mr. Wang's refrigerator for being so durable, and some people begin to recall the "old things" in their own home. The quality and durability of Xinfei refrigerators have once again become the focus of heated discussions.
After seeing the video, the Xinfei manufacturer also quickly got in touch with Mr. Wang, saying that he would give them a brand new refrigerator. This is undoubtedly the best recognition of Mr. Wang's old refrigerator, and it is also a strong proof of the quality of the Xinfei brand.
This move also triggered a "competition for favor" among netizens. Everyone posted their older household appliances in the comment area, and some of them were even "older" than Mr. Wang's refrigerator. Netizens joked: "Look at our old guy, isn't it time to get a new one?"
This scene of warm memories and interactions not only shows people's nostalgia and cherishment of old objects, but also reflects the recognition of the quality of domestic products!
Netizens have posted that the Xinfei refrigerator at home is still in use for 30 years, and there is also a rumor that because the quality of the Xinfei refrigerator is too good, the Xinfei factory will decline [covering face]
Conscientious enterprises, heat pipe compressors are all copper, everyone is right, the quality is too good to go bankrupt!
The new fly is falling
In 2012, the logo of Xinfei Electric changed from an eagle to a colorful bird, indicating that the company is experiencing unprecedented changes, which did not bring new life as expected, but became the beginning of the decline of the enterprise!
This year, there was a large-scale shutdown of Xinfei Electric, the production line has been covered with a layer of dust, and the employees have nothing to do. However, there was a strange scene of "trading market" at the gate of the factory, where refrigerators were sold at low prices and employees traded privately, which made people feel sad. What a glorious new flight was in the past, but now it has fallen into such a situation.
Xinfei's predecessor was a military factory, and its founder, Liu Bingyin, developed a small loss-making factory into a leader in the refrigerator industry. In the late 80s and early 90s of the last century, Xinfei refrigerator was in full swing in the market and once became a household name. Unfortunately, the good times did not last long, starting from 1994, Henan implemented the strategy of "introducing foreign capital to graft and transform large and medium-sized state-owned enterprises", which made Xinfei a pilot, which also became a turning point in the decline of Xinfei.
At that time, Liu Bingyin, the founder of Xinfei, was very opposed to the restructuring, but in the end, Xinfei still sold its equity to become a joint venture. Although the introduction of foreign capital has brought a temporary opportunity to Xinfei, it has also laid hidden dangers for the future development of the enterprise. The change in the shareholding structure has made Liu Bingyin more and more constrained in terms of operation strategy, and he is unable to develop the enterprise according to his own philosophy. The bigger change came in 2000, when Hong Leong Group became the controlling shareholder, Liu Bingyin died of illness, and Xinfei began to go downhill.
As time passed, the problems of Xinfei gradually became apparent. The foreign controlling party's lack of understanding of the Chinese market and its neglect of the export market have made Xinfei miss a good opportunity for development. At the same time, there are also problems in the internal management of the enterprise, with frequent changes in the top management, low employee morale, a decline in product quality, and a gradual decrease in market share. In the end, Xinfei's position in the market was in jeopardy.
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Today's Xinfei Electric has been auctioned, and this former industry giant has withdrawn from the market.
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In this era of rapid change and rapid upgrading, it is indeed rare to find a refrigerator that can accompany us for 27 years. Xinfei refrigerator has won the hearts of consumers with its quality in a race against time. It is not only a household appliance, but also a witness of an era and a guardian of a family.
Nowadays, we increasingly need to have our own brands and products to support our national pride.
I also hope that everyone will support our brand, and I hope that more conscientious enterprises will be familiar to everyone!