#记录我的2024#今年以来, the price war in the auto market began to start in full swing at the beginning of the year, when BYD fired the first shot, more than 30 car companies chose to cut prices one after another, in the face of the continuous price war of car companies, it seems that the party has won, but now we need to wait any longer?
1. More than 30 car companies have cut prices one after another?
According to a report by China News Weekly, when most of the models on the market are cutting prices, those who do not reduce prices are outliers; but since the mainstream models are cutting prices, the competition has returned to before the price reduction, which has naturally become an ineffective price reduction for enterprises, and consumers who were still enjoying it last year have become quite numb.
Following last year's "oil and electricity at the same price", BYD has launched a price reduction strategy of "electricity is lower than oil" this year. Let China's auto price war heat up again, spreading from the 100,000-level market to the 200,000 and 300,000 markets. Up to now, according to incomplete statistics, more than 30 auto brands have officially announced price cuts through different forms, and most of the mainstream fuel vehicles and new energy vehicles have already entered the war.
BYD shouted the slogan of "electricity is lower than oil", and the Qin PLUS Glory Edition of Dynasty Network was officially launched, with an official guide price of 79,800 yuan. A year ago, BYD launched the 99,800 yuan champion version of the Qin PLUS DM-i, and for the first time, the price of the model was lowered to less than 100,000 yuan. BYD's "madness" quickly caused car companies to follow suit.
SAIC-GM-Wuling Automobile adjusted the price of its Starlight 150km advanced version from 105,800 yuan to 99,800 yuan, Wuling Binguo 333km endurance version model adjusted to 68,800 yuan, with a maximum subsidy of 8,000 yuan, the new ZEEKR 001 was launched at 269,000 to 329,000 yuan, compared with the 2023 model, the price was reduced by 31,000 yuan, the AVATR 11 Qianli intelligent driving model was launched, with a limited time of 250,000 yuan, and the entry threshold was lowered by 50,000 yuan, VOYAH Automobile launched a replacement subsidy policy of 1 billion yuan, and Li Auto added a 5,000 yuan deposit to offset the rights and interests of 10,000 yuan for the 2024 L series......
2. Do you have to wait any longer to buy a car?
With the continuous advancement of new energy vehicle technology and the decline in cost, more and more automakers have begun to adjust their product price strategies to attract consumers. Recently, more than 30 car companies have announced price cuts, this phenomenon has aroused widespread public concern, how should we analyze this matter?
First of all, at the beginning of the year, BYD broke the original competition pattern within the new energy vehicle market by virtue of its strategic positioning of "low electricity than oil", and also had a strong impact on the traditional fuel vehicle market. This move not only symbolizes the progress of new energy technology and the cost advantage brought by industrial scale, but also has a far-reaching impact on the market. BYD and other new energy vehicle companies have launched products at very competitive prices, making new energy vehicles no longer exclusive to the high-end market, but gradually penetrating into the mass consumption field, especially the A-class car market. Models in this class have always been the main sales range in the automotive market, occupying a huge market share, so the price war for new energy vehicles in this field has undoubtedly accelerated the transformation of the entire industry.
Secondly, BYD's move, like a catfish effect, prompted more than 30 car companies to respond and participate in this unprecedented price war. In the past, the price war of automobiles was often concentrated in the lucrative mid-to-high-end market, but now as the cost of new energy technology has fallen, this battle has sunk to the broader A-class car market, so that ordinary consumers can enjoy the benefits brought by technological progress. For many potential car buyers, they can now buy new energy vehicles with superior performance, environmental protection and energy saving at similar or even lower prices, rather than being limited to traditional fuel vehicles.
Third, the reason why new energy vehicles dare to reduce prices sharply comes from the decline in the production cost of power batteries year by year. With the continuous breakthrough in battery technology research and development, the improvement of scale effect and the optimization and integration of the industrial chain, the cost of power battery, as one of the core components of new energy vehicles, has been significantly reduced. This means that even after the price cut, NEV automakers can still maintain reasonable profit margins, thereby achieving rapid market share expansion.
Fourth, in the face of such fierce market competition and price wars, should consumers wait any longer? It depends on the specific needs and circumstances of consumers. For consumers who have real car purchase needs, the current market has actually begun to bottom out, and it is a good time to buy a car. Because with the continuous increase in price reductions by car companies, consumers can buy their favorite models at more favorable prices. At the same time, with the continuous progress of new energy vehicle technology and the gradual maturity of the market, the performance and quality of new energy vehicles have also been greatly improved, and consumers can choose new energy vehicles with more confidence.
Of course, for consumers who don't have an urgent need to buy a car, you can wait and see. Because with the further intensification of market competition and the continuous progress of technology, there may be more discounts and surprises in the future automobile market. However, it is important to note that the car market is unpredictable, and waiting can also mean missing out on some good car buying opportunities. Therefore, consumers need to make decisions based on their actual situation and needs.