On April 7, the Fujian Provincial People's Government issued the "Circular of the Fujian Provincial People's Government on Commending the Counties (Cities and Districts) with Remarkable Achievements in the Cultural and Tourism Economic Work in 2023", which commended 10 counties (cities and districts) that have achieved remarkable results in promoting the implementation of cultural and tourism economic work in 2023, including Yongtai County, Siming District of Xiamen City, Dongshan County, Fengze District of Quanzhou City, Taining County, Chengxiang District of Putian City, Wuyishan City, Changting County, Xiapu County, and Pingtan County, and enjoy relevant positive incentive policies.
Congratulations to Changting County!
Photo by Lin Yurong
In recent years, Changting County has adhered to the cultural and plastic tourism and the cultural tourism to promote the culture, carried out the special action of cultural tourism to enrich the people and promote cultural tourism, and took the lead in setting up a holiday office, etc., through the "four cards" of cultural relics protection, planning guidance, cultural and tourism integration and quality improvement: adhere to the priority of protection and play the "card" of cultural relics protection, adhere to the guidance of planning, play the "card" of planning and preparation, adhere to the integration of culture and tourism, play the "card" of rich business formats, adhere to the supremacy of service, and play the "card" of quality improvement.
In 2023, Changting County's cultural tourism market will continue to be hot, receiving a total of 8.872 million tourists throughout the year, a year-on-year increase of 51.42%, and achieving tourism revenue of 7.924 billion yuan, a year-on-year increase of 57.6%. The number of tourists and tourism income reached a record high.
Photo courtesy of Changting County Culture, Sports and Tourism Bureau
Changting, known as Tingzhou in ancient times, is located in the western part of Fujian Province and is the border of Fujian, Guangdong and Jiangxi provinces. With a long history and culture, unique Hakka culture, thick red culture, and rich ecological culture, it is a national historical and cultural city, the world's Hakka capital, a famous old revolutionary area, the former Central Soviet District, the hometown of the Red Army, one of the main starting points of the Red Army's Long March, and a model of soil erosion control and ecological construction, a national demonstration county for ecological civilization construction and a practice and innovation base of "lucid waters and lush mountains are invaluable assets".
Honors
✅ Fujian Province's county-level cultural tourism economy is a positive incentive county
✅ Changting Historical and Cultural City Provincial Tourist Resort
✅ Fujian Province all-for-one eco-tourism demonstration county
✅ Excellent tourism county in the province
✅ It is an excellent county for the integrated development of intangible cultural heritage and tourism in China
✅ "The most beautiful county in China"
Photo courtesy of Changting County Culture, Sports and Tourism Bureau
The current cultural tourism industry in Changting
is facing a once-in-a-lifetime development opportunity,
What's next?
Changting County will combine the creation of a national civilized city, take the construction of "integrity Changting" as the starting point, vigorously implement the "special action to promote cultural tourism", speed up the construction of infrastructure such as Tingzhou meeting room and tourism distribution center, and continuously enhance the tourism carrying capacity of the ancient city.
Taking the 90th anniversary of the departure of the Red Army's Long March, the first entry of the Red Fourth Army into Fujian, and the 95th anniversary of the "Red Flag Jumping over the Tingjiang River" as an opportunity, a series of publicity activities were planned with high standards and continued to create a "tipping point" for cultural tourism.
Deepen cooperation with Lijiang, Pingyao, Phoenix and other famous city alliances, and strive to create two IPs of "performing arts + food, culture + art", and continue to expand the influence of famous cities.
We will carry out in-depth collection and sorting of party history materials such as the "Eleven Firsts" and the spirit of red medicine, revitalize the intangible cultural heritage such as Tingzhou papermaking and winemaking, and excavate humanistic stories such as the "Tingzhou Official Mansion Banquet", so as to continuously enhance the attractiveness of the famous city.
We will carry out the creation of national tourist resorts in depth, make every effort to build a well-known tourist destination in the country, and strive to receive more than 10 million tourists throughout the year and achieve a tourism income of more than 9 billion yuan.