Wuzhen Water Town has a long ancient rhyme
A microcosm of the health industry
The spring breeze of policy convergence is rising
The industry is thriving and vibrant
On April 11, the Health Industry Conference with the theme of "Resilience and Change" was successfully held in Wuzhen. The conference was hosted by Soyao, bringing together experts and scholars in the field of health, business leaders, industry elites and other top forces in the industrial ecosystem, focusing on in-depth interpretation of health industry policies, jointly exploring the innovation ecology of health products, stimulating new impetus and vitality for the development of the industry, and leading the sustainable development of the pharmaceutical industry.
Since 2022, Zhendong Health has insisted on debuting at the Wuzhen Forum with the unique shape of "Zhendong Health City", integrating the essence of traditional Chinese medicine culture with modern health concepts.
As a firm advocate and industry leader of traditional Chinese medicine, the four core business sectors of Zhendong health industry appeared at the event, with the help of the influence of the conference, to promote the core values and culture of traditional Chinese medicine, and to discuss the cutting-edge innovation of industrial digitalization with domestic and foreign health industry leaders, academic authorities and business elites, and to speculate on the future of the industry.
Play with the digital intelligence of medicine
With the rapid development of digital intelligence technology and the deepening application of science and technology in the field of medicine, the quality of medical services is taking a qualitative leap. At the "China Pharmaceutical Digital Industry Forum", many enterprises such as China Resources Sanjiu, Tong Ren Tang, Lotus Root Health, and Zhendong Group exchanged ideas on how to use the new traffic platform to bring new dividends.
Li Kun, CEO of Zhendong Pharmaceutical, said at the conference that the use of digital channels to reach and improve the accurate reach rate and cooperate with the perfect marketing strategy will allow the company to have higher business growth space. But in the final analysis, it is to serve patients and provide consumers with "digital and intelligent services".
Digital intelligence innovation starts from the "beginning".
The number of people with hair loss in mainland China has exceeded 250 million, and the health problems on the top of the head have gradually become the focus of people's attention, and the corresponding health needs have become increasingly prominent. Based on the special needs of different genders in the problem of hair loss, Dafeixin has launched two different concentrations of minoxidil liniment - a 5% concentration designed for men and a 2% concentration customized for women. Firmly promote the "1+5" strategy, optimize the hair arousal service, and comprehensively care for the health of the top of the head from the five dimensions of "life, dyeing and care", such as plant hair dye, Liangzhu pills that nourish the spleen and kidney, and Wuhei soup and Wuhei pills that supplement nutrition.
West Lake Award • The Most Popular Star Product in Pharmacies Da Fei Xin (Minoxidil Liniment)
Innovative Marketing Case Award "Awakening New Life, Savage Growth"
With the unique strategy and execution of "Evoke Services", the project brings definitive growth to the OTC market.
Traditional Chinese medicine transforms into a "tide maker"
Based on the quality of traditional Chinese medicine, it is inherited
Combined with the development of the times, traditional Chinese medicine adheres to the principle of both inheritance and innovation, and we must develop products that better serve the living habits and physique of modern people on the basis of classic prescriptions and famous doctors, enrich the product form, and rejuvenate the brand and even internationalize. A number of century-old traditional Chinese medicine inheritance enterprises such as Hongjitang, Zhongjing Wanxi Pharmaceutical, and Fupai Ejiao discussed the future development path of traditional Chinese medicine at the "Traditional Chinese Medicine Innovation and Development Forum", and Zhendong Health also entered the game to share.
Li Kun, CEO of Zhendong Pharmaceutical, shared: "The quality of traditional Chinese medicine is the foundation of the development of a century-old pharmaceutical company. The quality of traditional Chinese medicine depends on high-quality Chinese herbal medicines. That is, the authenticity of Chinese herbal medicines, the natural conditions of the origin and the growth environment are the key. ”
Zhendong Health is committed to building the brand of "authentic medicinal materials", building a planting base of 1.168 million acres across the country, and Zhendong traditional Chinese medicine decoction pieces are based on the core competitiveness of "Jin Shiwei", selecting high-quality germplasm and standardizing the planting of ten kinds of medicinal materials such as forsythia and codonopsis, integrating modern technology and traditional processing technology to create a variety of medicinal and edible homologous products.
On-site direct hit: authentic medicinal materials
Open a new era of traditional Chinese medicine washing and care
As the core of toiletries, safety factors cannot be guaranteed, and the root cause is the improper addition of various chemicals and harmful ingredients, which restricts the healthy development of the industry. Traditional Chinese medicine has opened the spring of the cleaning and care industry. Relying on its professional background in traditional Chinese medicine, Zhendong Health has successfully integrated the essence of Chinese herbal medicines into its washing and care products, and provided consumers of different ages with traditional Chinese medicine cleaning and care products based on traditional formulas and selected authentic medicinal materials through the brands "Xiaobeile" and "Xilexi".
Designed for the sensitive skin of infants and young children, the brand has launched a series of gentle and non-irritating care products, such as bath and medicated bath, skin care liquid, etc., to meet the special needs of infant skin. Focusing on adult care, the brand uses authentic five-year-old Sophora radix and other medicinal materials, combined with modern technology, to develop a series of products that can repair the skin's natural barrier, such as personal care wash, body cleanser, foot wash, etc.
Through this layout, it reflects its innovation ability in the field of traditional Chinese medicine, and also demonstrates the accurate grasp of consumer needs, providing the public with a combination of traditional and modern health care options.
Increase the layout of medicine and food homology
Based on a deep understanding of the relationship between medicine and food homology and nutrition, Zhendong Health continues to promote the development and innovation of medicine and food homology industry. Relying on the authentic layout of Zhendong's national traditional Chinese medicinal materials, to ensure the content and effect of medicinal materials, and actively layout products with the same origin of medicine and food.
According to the market demand, Zhendong Wuhe Medical Care Hall conducts precise research and development of medicine and food homologous products for different consumer groups, such as chronic diseases, sub-health, geriatric diseases, postoperative rehabilitation, etc., and provides a series of diversified medicine and food homologous products, covering soups, cakes, pills, drinks and other dosage forms, aiming to solve sleep disorders, promote hair growth, regulate qi and blood and other health problems, such as five-color soup, five-color cake, Mr. oral liquid, ginseng qijin, etc. In the process of research and development, Zhendong Health pays special attention to the taste and consumer acceptance of the product, so as to improve the market competitiveness of the product and meet the actual needs of consumers.
Medicine sails by the helmsman
Zhendong Health won the "West Lake Award • Pharmaceutical Manufacturing Digital Model Enterprise"
Li Anping won the "West Lake Award • Influential Person in China's Pharmaceutical Industry"
Li Kun won the "West Lake Award • Outstanding Person in China's Pharmaceutical Industry"
At this Wuzhen Health Conference, Li Anping, chairman of Zhendong Health Industry Group, promoted the strategic development of the enterprise and made important contributions to the progress of the pharmaceutical industry by virtue of his keen insight and decision-making ability in the development of traditional Chinese medicine, and won the "West Lake Award • Influential Person in China's Pharmaceutical Industry", and Li Kun, CEO of Shanxi Zhendong Pharmaceutical Co., Ltd., won the "West Lake Award • Outstanding Person in China's Pharmaceutical Industry". The award is not only a recognition of their personal achievements, but also an affirmation of the efforts made by Zhendong Health Industry in promoting the high-quality development of the Chinese medicine industry.
In addition, Li Yan, general manager of the brand center of Zhendong Health Industry Group, won the "West Lake Award • China Pharmaceutical Women Influential Figure", and Yang Zhansong, general manager of OTC Marketing Center, won the "West Lake Award • China Pharmaceutical Industry Pioneer", and Zhendong Health won a total of eight awards at this conference.
In the wave of digital intelligence in the pharmaceutical industry, under the layout of the leader, Zhendong Health will inherit traditional Chinese medicine, continuously promote the modernization and integration of traditional Chinese medicine, and do a good job in the digital transformation of the pharmaceutical industry. At the same time, Zhendong Health will deepen the industrial layout of the hair health track, help the pharmaceutical retail market, and focus on the multi-dimensional empowerment of brands, products and channels. Adhere to the research and development of traditional Chinese medicine as the starting point, make efforts to the track of traditional Chinese medicine decoction pieces, washing and care, and nutritional food, and continue to promote the high-quality development of the health industry.
Wuzhen spring
Conference Highlights:
In the past few days, under the bombardment of ultra-dense information, everyone has come to Zhendong Health Care Hall to check in Chinese medicine and soak their feet, relax their fatigue, and also experience the charm of traditional Chinese medicine.
Hair follicle testing attracts everyone to line up in a long line, and the clearly visible hair follicle health status, with professional explanations, further deepens everyone's impression of Zhendong Health's scientific and technological strength and professional hair growth.
The brightly colored "Zhendong Health" has become a flowing landscape between the conferences, carrying everyone to the road of innovation in the health industry.
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Thirty and encouragement, starting from a new start. In the new decade, the Zhendong people of Shanxi Zhendong Group will, as always, practice the core values of "getting rich with the people, prospering with the family, and strengthening with the country", and focus on "new strategies, new concepts, new methods, new products, and new visions", riveting energy, cohesion, firm beliefs, and forging ahead, so that the "new decade" will become the fastest and healthiest decade in Zhendong!
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△ Li Anping, chairman of Shanxi Zhendong Group
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△ Video: Shanxi Zhendong Group "Song of Zhendong"
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△Please click on the video to watch (the content released by "Lao Feng Looks at Shanxi" in 2023 has been on the hot list of today's headlines 103 times)