After five years, F1 is finally back in Shanghai, where Shanghai local player Zhou Guanyu will make his home debut, which is expected by many Chinese people. A week before the start of the competition, on April 10, Zhou Guanyu "parachuted" into Huashi Square on Huaihai Road and appeared at the PUMA "Heroes, See Different" brand pop-up experience store to feel the integration and collision of brand spirit and innovative trend culture.
"Heroes, See the Difference" aims to re-look at sports culture from a unique perspective, and pay tribute to those pioneers who continue to break through themselves and lead the trend in both the arena and spiritual pursuits. With its keen insight into future trends, PUMA has demonstrated its unique brand charm, constantly inspiring people to break the mold, pursue excellence, and achieve unique "heroic moments" with fearless courage and confidence.
At the event, Zhou Guanyu talked about his excitement and anticipation for the upcoming first home game, shared his daily life outside the arena and his favorite style of dressing, and thanked all his friends who have supported him on the road to his dream.
Then, Zhou Guanyu incarnated as PUMA's "one-day webmaster" and shuttled to the PUMA brand pop-up experience store. Zhou Guanyu said: "Motorsport and fashion are both areas that I love, and I am very happy to come to this pop-up experience store today as PUMA's 'one-day stationmaster', and feel PUMA's racing and trend genes, and I hope that everyone can start their own 'hero moment' like me, both on and off the track." ”
It is reported that the overall design of the brand's pop-up experience store cleverly integrates sports and trends, not only has a view of "FOREVER. FASTER.” The interpretation of the brand spirit also hopes to become a trend stand for the younger generation. Here, participants can feel the history of PUMA's brand and its timeless products, and enjoy driving as a driver.
Since the early 80s, when PUMA created the first driving boot for German driver Stefan Bellof, PUMA has always been active on the track with its solid racing DNA. PUMA's professional racing suits designed for top partner teams in the pop-up experience store are a tribute to the achievements of the team and its drivers, from classic commemorative models from each season to Zhou Guanyu's signature jersey.
PUMA's diverse range of racing products is also on display in the store, including the Motorsports Artist Collaboration Inspiration Collection, which continues the spirit of authentic street culture, as well as a special collection of collaborations with top teams and international races.
It is reported that the event will last until May 5.