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The "trade-in" policy was superimposed on the sports event year, and the sales of large-size TVs grew rapidly →

author：CCTV Finance

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2024 is a big year for sports, and this year will usher in intensive large-scale sports events, superimposed on home appliances"Trade-in"Policy,It also brings new stimulation to the TV market。

The "trade-in" policy was superimposed on the sports event year, and the sales of large-size TVs grew rapidly →

The reporter saw in a home appliance store in Shenzhen, Guangdong, that large-screen TVs of various sizes were displayed in the color TV area. The sales staff said,At present, the public comes to buy color TVs,The vast majority of them will choose75Inch or more。

The "trade-in" policy was superimposed on the sports event year, and the sales of large-size TVs grew rapidly →

Liu Dianjie, general manager of the store operation center of a home appliance store in Shenzhen: Color TV shows a trend of chasing new and big,98Inch or more TVs,An increase of 44% year-on-year in the first quarter of last year,For the entire TV over 75 inches,Accounted for75.8% of the overall TV sales。

The "trade-in" policy was superimposed on the sports event year, and the sales of large-size TVs grew rapidly →

The reporter learned in the interview that this year, due to the stimulation of demand for sports events, superimposed household appliances"trade-in"policy,More and more consumers choose to replace small-size color TVs with large-size color TVs。

The "trade-in" policy was superimposed on the sports event year, and the sales of large-size TVs grew rapidly →

In addition to the stimulation of sports events, the application of some new technologies has also stimulated users' enthusiasm for buying to a certain extent.

The "trade-in" policy was superimposed on the sports event year, and the sales of large-size TVs grew rapidly →

Zeng Jun, sales staff of a TV manufacturer in Shenzhen, Guangdong: After the system switches to the elderly mode, the AI chip will intelligently recognize and transform the picture quality into a picture quality closer to that of the elderly, with color enhancement turned on and clear sound effects turned on.

The "trade-in" policy was superimposed on the sports event year, and the sales of large-size TVs grew rapidly →

The new feature shown by the on-site staff for reporters is that AI TV automatically cuts into a viewing experience that is more suitable for the audience according to different crowd patterns. In another company,AITV already has functions such as Wensheng diagram and human-machine English communication and dialogue。

The "trade-in" policy was superimposed on the sports event year, and the sales of large-size TVs grew rapidly →

Yue Shun, an engineer of the R&D center in Shenzhen, Guangdong, a TV company: The application of large models in the application scenarios on TV, it mainly supports AI wallpaper generation, AI recipe generation, voice dialogue, and video content search.

The "trade-in" policy was superimposed on the sports event year, and the sales of large-size TVs grew rapidly →

In recent years, low TV boot rates are common in China, and for TV manufacturers, in addition to picture quality, Internet content, game adaptability, etc., productionAIInthop has the opportunity to become a bright spot that really promotes product upgrades and sales.

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Editor: Angel

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