"Internet celebrity yogurt Blueglass has become a new laxative", "Blueglass clerk claims to have diarrhea after drinking it"......
Recently, the yogurt brand Blueglass has been on the hot search, because the "Chang" pie yogurt launched by the brand contains 500 billion active probiotics (when produced), and diarrhea will occur after drinking, which is jokingly called a "new laxative" by netizens.
Consumers buy yogurt at the counter of the store
So, how did yogurt become a "laxative"? What effects does drinking it have on the body? In addition to freshly made yogurt, what other freshly prepared foods have a similar situation? This reporter launched an investigation into this.
survey
Internet celebrity freshly made yogurt has become a new favorite for consumption
As consumers pay more attention to dietary health, products with selling points such as "sugar-free" and "zero additives" in the yogurt market are favored by consumers, so many freshly made yogurt brands have been derived, focusing on "natural health". Among them, Blueglass yogurt, which costs 29.9 yuan to 49 yuan for a single cup, has recently become the "new favorite" of young consumers, not only in popular shopping malls, but also frequently in the check-in notes of social media platforms.
According to public information, Blueglass yogurt belongs to Beijing Yuehuo Catering Management Co., Ltd., and its predecessor was Aqiulaga Qingzang Yogurt, which was founded in 2012. In 2018, Aqiulaga Qinghai-Tibetan yogurt was upgraded and renamed Blueglass. The first store in Southwest China will open in September 2023, and there are currently 5 stores in Chengdu. What really made the brand's yogurt popular was their "Chang" pie yogurt, which, according to official publicity, contained 500 billion live probiotics per cup (at the time of production). Due to the addition of a large number of probiotics, many consumers said that they had diarrhea after drinking yogurt, "It is not friendly to the stomach, so be cautious." ”
Yogurt with "slimming" toppings
Recently, the reporter came to the Blueglass yogurt Chengdu IFS store, "At present, the 'Chang' pai yogurt in the store is selling very well, and many consumers order. The clerk of the store said, "The standard version of 'Chang' Pie adds 3 bottles of Little Blue Bottle No. 1, which can make the stomach smooth, and there are also high-end versions with 4 bottles of 'Little Blue Bottle No. 1' for consumers to choose from." The "Little Blue Bottle No. 1" mentioned by the clerk is the brand's unique yogurt with high dietary fiber and active probiotics, which is said to contain 70 billion active probiotics per cup.
Blueglass yogurt stores have reminder signs, suggesting that consumers do not follow the trend to buy "Chang" pie yogurt, and the store staff will also remind consumers to "really need to buy again" when buying. But the reporter saw in the store that there was no shortage of young people queuing up to buy and punch in the yogurt. In the few minutes that the reporter consulted with the clerk, three or four consumers came to buy "Chang" pie yogurt.
Ms. Hu, a consumer, told reporters that she learned about the yogurt through Xiaohongshu's promotion notes, "I heard that the ingredient list of this brand's yogurt is clean and healthy, suitable for meal replacement, and the yogurt adds blueberries, raspberries, avocados and other fruits, so I want to try it." Ms. Hu said. There are many consumers like Ms. Hu who have been diverted from online to offline stores, and many interviewees said that they came from tweets about the yogurt on social platforms, and even if they already knew that there would be a risk of diarrhea, they still wanted to give it a try. "I also want to know if it's the same as what is said on the Internet, mainly because I am curious and want to experience it. A consumer said.
After waiting for a few minutes on the spot, the reporter got this yogurt called "Xiaoman Waist Buff9 Ageless Berry Proanthocyanidins Standard Edition Changpai". Compared to other freshly made yogurts, Blueglass's ingredient list is densely packed with 4 labels. In addition to yogurt, blueberries, strawberries, and black mulberries, 3 bottles of "Little Blue Bottle No. 1" and "Little Purple Bag" were added to the ingredient list, of which "Little Blue Bottle No. 1" contains fresh raw milk fermentation, high dietary fiber, acidophilus and other ingredients, while "Little Purple Bag" has as many as 19 kinds of nutrients.
doctor
There are health risks associated with excessive intake of probiotics
Is yogurt with so many nutrients added healthy? Will ingestion of 500 billion probiotics affect the body? The reporter consulted Xu Jinkui, a dietitian in the clinical nutrition department of the West China Chunxi Hospital of Sichuan University (the Fourth People's Hospital of Sichuan Province).
"When it comes to probiotic intake, specific criteria may vary for different populations, health conditions, and dietary habits. In general, moderate intake of probiotics can help maintain gut health and promote digestion and normal function of the immune system. Intake of dietary fiber, according to the recommendations of many authoritative institutions, the average adult should consume about 25~35 grams of dietary fiber per day. Xu Jinkui said.
However, excessive probiotic intake has the potential to affect physical health. Xu Jinkui analyzed, "On the one hand, excessive intake of probiotics may lead to abnormal gastrointestinal function, diarrhea, indigestion and other symptoms, on the other hand, long-term excessive intake of probiotics may lead to probiotic dependence, so that the intestines gradually lose the ability to self-regulate and become dependent on synthetic probiotics, which may make the body more susceptible to the invasion of other pathogens and affect the overall health of the body." "Therefore, in order to maintain good health, consumers are advised to consume such products in moderation and avoid excessive intake. If you have diarrhea and other uncomfortable symptoms, you should seek medical attention in time and adjust your diet and medication habits.
Regarding the "effect" of drinking the yogurt to achieve diarrhea and weight loss, Xu Jinkui said that this practice is not advisable. "Diarrhoea is not a healthy way to lose weight. Weight loss due to diarrhoea is mainly due to the loss of body water, not fat. Long-term diarrhea can lead to health problems such as malnutrition, electrolyte imbalances, and damage to the body. "Consumers should be rational about the efficacy and side effects of such products, consume them in moderation, and combine scientific diet and exercise methods to achieve healthy weight loss.
phenomenon
Young people change from "taste party" to "ingredient party"
At a time when "health preservation" has become a new driving force for young people's consumption, many businesses have made precise attacks, in addition to freshly made yogurt, many freshly made milk tea, coffee, etc. have also been packaged as new products with health preservation concepts.
The reporter searched on social platforms and found that many milk tea shops have launched "health preservation" products, such as peach gum milk tea, bird's nest milk tea, tangerine peel ginger jujube tea, etc., which not only have high sales, but also have been praised by many consumers. The reporter visited and found that not only milk tea shops, but also some coffee shops have launched "herbal coffee" such as tangerine peel latte and monk fruit American. In addition, many pharmaceutical brands, including Tong Ren Tang, have also launched a series of products such as "Stay Up All Night Water", which is said to contain dietary supplements such as ginseng, gongju and royal jelly.
According to data from a takeaway platform, since October 16, 2023, the sales of takeaway meals with the keyword "health" have increased by 372.20% compared with the same period last year. According to the "Generation Z Nutrition Consumption Trend Report" released by Xinhuanet in 2022, young people have become the main force of current health consumption, with each urban resident spending more than 1,000 yuan per year on health and wellness, and young consumers aged 18 to 35 account for 83.7%. It can be seen that young people's healthy consumption has "woken up".
expert
Take a rational look at the "healthy" ingredients in food
So, is it better to add more ingredients such as peach gum and lactobacillus to drinks, yogurt, and desserts?
Zhang Yuanyuan, a senior engineer at the Sichuan Provincial Food Inspection and Research Institute, told reporters, "The peach gum and lactobacillus added to the ready-made and ready-to-sell food we call new resource food, which can be added, but should be used in accordance with relevant regulations." ”
Zhang Yuanyuan said that taking peach gum as an example, in the announcement of the National Health Commission (No. 8 of 2023), the recommended consumption amount is ≤30 grams / day, and infants, pregnant women and lactating women should not eat it. Ready-made and ready-to-sell food (such as desserts) should be used in accordance with the provisions of the announcement, and should not be used in excess, and at the same time pay attention to the people who should not eat it. Lactobacillus acidophilus is included in the announcement of the Ministry of Health (No. 12 of 2008), which stipulates that the scope of use is dairy products and health foods, but does not include infant food, and the maximum amount of use is not specified in the announcement. For ready-made and ready-to-sell foods, Lactobacillus acidophilus can only be used in dairy products, but there is no maximum amount to use. Therefore, it is recommended that merchants use it in moderation as needed. Zhang Yuanyuan said.
"Peach gum milk tea, tangerine peel latte, these products are essentially drinks, and their 'health' health effects cannot be exaggerated. An industry expert said that consumers are also reminded to buy rationally and drink in moderation.
All-media reporter Luo Anshu text/photo
Source | Consumer Quality Report
Edit | Li Xingtong
Proofreading | Chen Ruini
Editor-in-charge | Zhang Ke
Audit | Tu Wei
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