On April 12, Rongsheng refrigerator held a new product launch conference of "Flat Embedded Preferred, WILL Responsible" in Changsha. The 560WILL fresh flat refrigerator launched at this conference not only successfully integrates the "three noes" embedding standard, but also carries the upgraded WILL fresh feeding technology, realizing the perfect combination of external beauty and internal quality. At the press conference, former women's football goalkeeper Zhao Lina appeared as the "Rongsheng Refrigerator Fresh Experience Officer", she hopes to become a link between Rongsheng and young people, pass on the concept of Rongsheng, and jointly pursue a healthy and fresh life.
In the current market environment, user needs are changing with each passing day. Only products that can effectively improve the quality of life and happiness can win the favor of users. Rongsheng 560WILL fresh flat embedded new refrigerator is based on this concept of innovative products. IT CONFORMS TO THE FASHION TREND OF FLAT EMBEDDING, WITH ITS 60CM ULTRA-THIN FLAT EMBEDDING DESIGN AND EXQUISITE CRAFTSMANSHIP PANEL, IT PERFECTLY INTEGRATES INTO THE KITCHEN AND LIVING SPACE, ADDING A SENSE OF QUALITY AND VISUAL ENJOYMENT TO THE HOME.
At the same time, because it is well aware of the user's high concern for health, Rongsheng continues to iterate on WILL's natural fresh technology, intelligent three systems and three cycles, and a global negative ion sterilization and deodorization system. These advanced technologies ensure that the ingredients remain their original flavor after storage, bringing users a fresh and healthy living experience, which in turn enhances their well-being.
For the new fresh flat refrigerator released by Rongsheng, Feng Qi, the founder of Haohaozhu, is particularly appreciative. He believes that the Rongsheng 560WILL fresh flat refrigerator has achieved true flat embedding, and its launch of a variety of optional panel materials such as Maillard color can match more private house design styles, making the refrigerator not only a storage tool, but also adding the beauty of decoration. It is understood that since 2020, the proportion of private house designers in Haohaozhu Station choosing "flat embedded kitchen appliances" has increased year by year, and by the end of 2023, as many as 92% of families have chosen flat embedded refrigerators.
Changsha Tongcheng Electric is a Hunan market partner that has cooperated with Rongsheng for more than 30 years, and its general manager Liu Wei said that the launch of the new product of Rongsheng WILL560 fresh flat refrigerator will not only bring users a healthier and better life experience, but also promote the cooperation between Changsha Tongcheng Electric and Rongsheng refrigerator to a new height, and jointly create a new chapter in the home appliance industry.
As a "senior fan" of Rongsheng, the former women's football goalkeeper Zhao Lina was honored as the "Rongsheng Refrigerator Fresh Experience Officer" this time. At the press conference, Zhao Lina shared her deep relationship with Rongsheng refrigerator: she recalled that when she was a child, she used Rongsheng refrigerator at home, so that she could taste fresh pickled food, oil dun zi and other delicacies at any time. The delicious taste of those childhood is brought by the Rongsheng refrigerator. As a football player, Zhao Lina believes that the brand concept pursued by Rongsheng has something in common with sportsmanship. She hopes to join hands with Rongsheng to let more families experience Rongsheng's products, and also hopes that more partners will join in football and start towards the concept of healthy and fresh life together.
It is worth mentioning that the appearance of Rongsheng refrigerator in the 2016, 2021 European Cup and the 2018 and 2022 World Cups showed its positive brand charm. In 2024, Rongsheng will continue to participate in the European Cup, the world's top event, and use this global popular event to convey its health concept to the world.
At the press conference, Li Qiang, executive vice president of the refrigerator company, emphasized that based on the "fresh" strategy of continuous innovation, the new Rongsheng 560WILL fresh flat embedded refrigerator uses the WILL natural fresh storage system to create a natural "growth cabin" for fruits and vegetables, so that fruits and vegetables are still fresh after storage, so that health accompanies users at every moment of their lives. In addition, Rongsheng sees that the majority of users pursue home scene and quality, and the new products conform to the needs of users, and create an aesthetic experience of perfect integration of home appliances and home furnishings with the "three" non-embedded standard, so as to meet the needs of different consumer groups for "excellent living", and continue to lead the quality life of Chinese families.
In the face of the intensification of the trend of younger and scenario-based consumption, Rongsheng has comprehensively strengthened the innovation and iteration of flat embedding technology. Its flat-embedded series of refrigerators integrates WILL fresh and double clean technology, which has won wide love from users. According to Aowei monitoring data, from July 2023 to March 2024, Rongsheng 506 Double Net Pro Flat Embedded Refrigerator has ranked first in the offline market sales list for 9 consecutive months, becoming a "phenomenal" product leading the trend of flat embedding. In addition, Rongsheng 518 Double Net Pro Flat Refrigerator and 605WILL Borderless Refrigerator are also among the top five in the flat refrigerator industry. Thanks to its excellent market performance and the support and trust of the majority of users, Rongsheng has successfully topped the list of flush refrigerators in the industry and become the leader of flush refrigerators.