Source: Photo.com
In August 2016, Wang Jianlin, chairman of Wanda Group, mentioned the "small goal" of "earning 100 million yuan first" when he was a guest on the TV program "Luyu Big Coffee One Day", which became popular all over the network. In just one week, many companies took a fancy to this "small target" and registered it as a company name.
At a time when the iteration of Internet hot words is accelerating and fleeting, "earning 100 million first" is still a "small goal" for many companies.
According to the keyword search of Qichamao, "earn him 100 million" and "existing/in business", the following ten companies can be sorted out.
The company was established mainly in 2016 and 2023, and the registered capital ranged from 30,000 yuan to 10 million yuan, which made people sigh that everyone has "small goals".
It is not known whether these companies have physical business, but most of the business scope is shown as wholesale and retail of clothing retail, daily necessities, mobile phone accessories, and household goods, domestic trade (excluding franchised, monopoly, and exclusive controlled goods), and online business activities (excluding restricted items).
As one of the earliest registered companies, Qichamao shows that the legal representative of Shenzhen First Earn He 100 Million Technology Co., Ltd. is Zhao Jingjie, and the business label is accessories, 3C, digital, and clothing.
According to the new national standard "Classification of Retail Formats", which was officially implemented in 2004, there are six main forms of clothing retail formats: hypermarkets, department stores, clothing specialty stores, shopping centers and factory direct sales centers, and no physical stores.
Looking at China's apparel retail market, with the advent of the digital era, the popularization of the Internet, and the changes in consumer lifestyles, the business strategies of apparel retail enterprises have also undergone a series of changes.
Compared with the market situation of department store retail as the leading format a few years ago, in today's clothing market, technological innovation is combined with materials, logistics, brand communication, sales model, etc., and the extension and connotation of clothing brands are constantly updated. The innovation of brand and format has become the key word in the current era of brand development, and digitalization and comprehensiveness are important directions for the development of the format in the future.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "2024-2029 China Apparel Retail Industry Market Prospect and Investment Strategic Planning Analysis Report" by Qianzhan Industry Research Institute
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