Come, let's talk about something hot today, let's talk about the little celebrity in the live broadcast industry - Xiao Qiao.
Originated from the Internet
Have you heard of it? She took advantage of the good day when her fans exceeded 10 million, and opened a live broadcast with goods, which became hot.
The main attraction is that she bought hundreds of thousands of gold bracelets out of her pocket, not to mention that she wanted to hold a lucky bag lottery to give back to fans.
A bunch of fans waited there all day, and the gold bracelet just couldn't be drawn. Later, I found out that Xiao Qiao set a threshold for this lottery, what is the threshold? It is that you have to pay attention to her for more than five years, plus more than 9,000 gifts.
But this condition is like walking at night with your face covered - lacking heart and eyes.
Some fans said that they swiped so many gifts, and in the end, they couldn't get their turn to empty the lucky bag.
This time, it really turned liking into disappointment, and watching into foolishness.
Netizens discussed, "There is no shortage of gold bracelets, and there must be no shortage of 9,000 oceans." It is also said that it is not fragrant to buy it yourself?
It means that this is not like donating money to a rich and noble family, it is simply saving popularity for Xiao Qiao, but it is actually cutting his own leeks.
What do you say? Xiao Qiao's operation, although he hyped up his popularity, also made the hearts of fans sink. This so-called "feedback" is obviously conditional screening, so it is mysterious. Fans continued to invest in anticipation, but what they got was a box of loss.
This can't help but make people think deeply, how can those anchors who live broadcast with goods build a bridge between the boredom of business and the sincerity of fans, don't think about how to empty the pockets of fans every day.
Mutual benefit sounds good, but mutual respect is the way to do it in the long run.
The love of fans is not a bargaining chip that can be bought and sold casually, and if you really care about fans, you have to be sincere, after all, the warmth in your heart can't be bought with real money.
Therefore, when netizens report that they no longer pay attention, there are too many scripts, and there is less realism, it is actually a wake-up call for live broadcast culture.
Anchors have to do some self-examination and find their original intentions when they picked up their phones and turned on their cameras: is it to express their real lives, or is it to cater to traffic and pursue profits?
The taste of real life is completely wiped out by the benefits.
In the end, what people are pursuing is still that real and down-to-earth content.
It seems simple, but it's not easy. I hope that anchors like Country Xiaoqiao can listen to the advice in the voices of netizens, don't turn all the short videos into tasteless dramas, and leave the audience with some "original" truth, which is the long-term way to be popular.