Reporter丨Li Xing, Wang Jing
The Zhijie S7, which has experienced "difficult delivery", officially started mass delivery and ushered in a new version of the model.
On April 11, at Huawei's Hongmeng Ecology Spring Communication Conference, the new version of Zhijie S7 was launched, with a total of 5 versions of the model, with a price range of 249,800 ~ 349,800 yuan, which was the same as before. "The new intelligent driving S7 has upgraded its battery life and configuration, but the price has not changed. There's no way, now the car market is too rolly, and Zhijie S7 is selling at a loss. Yu Chengdong, Executive Director of Huawei, CEO of Consumer BG, and Chairman of Huawei Intelligent Vehicle Solution BU, said.
Image source: Screenshot of Zhijie Automobile's video account
It is worth mentioning that the reporter of "Daily Economic News" observed that Yu Chengdong did not mention "far ahead" in the whole process of this press conference. Previously, it was rumored that Huawei had banned it from using the term "far ahead", but Yu Chengdong called the above news a "rumor".
In addition, at the Huawei HarmonyOS Ecosystem Spring Communication Conference, Huawei also released new products such as WATCH 4 Pro Space Exploration and Huawei MateBook.
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Zhijie S7 started mass delivery
It is reported that the new version of Zhijie S7 Pro will be equipped with Huawei's visual intelligent driving for the first time - HUAWEI ADS basic version, which does not rely on lidar and high-precision maps, and realizes "fast and easy driving in national high-speed cities, and easy parking in intelligent parking". "Models equipped with high-end intelligent driving are less than 300,000 yuan, and they are all sold at a loss, and Zhijie S7 is no exception. Yu Chengdong emphasized many times at the Huawei Hongmeng Ecosystem Spring Communication Conference.
At the same time, the new version of the Zhijie S7 has also been improved in terms of battery and charging speed. According to Yu Chengdong, the new version of Zhijie S7 is equipped with Huawei Giant Whale 800V high-voltage battery platform, CLTC comprehensive range up to 855 kilometers, with a low power consumption of 12.4kWh per 100 kilometers. At the same time, the new version of Zhijie S7 is equipped with an 800V high-voltage charging platform, which can increase the battery life by 215 kilometers in 5 minutes.
Image source: Screenshot of Zhijie Automobile's video account
In order to seize more markets, the new version of Zhijie S7 was sold at a loss, and a number of limited-time rights with a maximum value of 30,000 yuan were also launched, which were from April 11 to May 26.
As the first model of the brand Zhijie cooperated by Huawei Zhixuan and Chery, the Zhijie S7 is positioned as a medium and large pure electric coupe, and is the first to use Huawei's technologies or functions such as the Harmony OS 4 intelligent cockpit, the new generation of HUAWEI DriveONE power platform, the Huawei Turing intelligent chassis, and the HUAWEI xMotion intelligent body collaborative control system. "The specifications of the Zhijie S7 are higher than those of Tesla Model S, Mercedes-Benz EQE and other cars, but the price is on the same level as Tesla Model 3. Yu Chengdong once said.
It is reported that when it was launched last year, the price of Zhijie S7 has been lowered. On November 28, 2023, the official launch price range of the Zhijie S7 is 249,800 ~ 349,800 yuan, and the price of the entry-level model has been reduced by 8,200 yuan from the pre-sale price.
It is worth mentioning that after the launch last year, Zhijie S7 received positive feedback from the market, and more than 20,000 pre-sale orders were received within 20 days of opening pre-sale, but after entering 2024, Zhijie S7 fell into the dilemma of "difficult delivery". "Huawei's Zhijie S7, which cooperated with Chery, has delayed its launch and mass production due to the shortage of chips and the relocation of factories. Yu Chengdong explained,ZhijieS7Officially started mass delivery,Users pay a deposit of 5,000 yuan to schedule production immediately。
According to Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group Co., Ltd., at present, the factory built by Chery for Zhijie can achieve the production level of delivering a Zhijie S7 in one minute.
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The new M5 was unveiled at the Beijing Auto Show
Zhijie is the second smart car brand jointly built by Huawei and car companies after AITO, and this model is one of the three models of Huawei's automotive business, in which Huawei leads the product definition and R&D and design, and its models are sold in its terminal channels. "Zhijie is Chery's No. 1 strategic priority project, and now it has established an independent brand division, led by the head of R&D and manufacturing. Yin Tongyue said that he and Yu Chengdong communicate online once a week and offline once a month.
It is understood that Chery's internal Zhijie project will be established before 2022, and Chery's Zhijie Business Unit will be formally established in 2023, mainly responsible for the integrated management of product design, development, quality, procurement, manufacturing, service and other research, production, sales and service of the Zhijie brand. After independence, the Zhijie Division will be responsible for the overall development of brand product competitiveness, business operation, investment and development management, etc., which is more flexible and improves operational efficiency. "The Zhijie Division has been upgraded to an independent business department, and the follow-up will adopt the method of independent accounting and independent operation. A clear notice has been issued within the group. Previously, a staff member of Chery Holding Group said in an interview with a reporter from the "Daily Economic News".
In addition to Zhijie, Huawei has also launched the Wenjie brand with Celis, and plans to launch the Xiangjie brand with BAIC. Yu Chengdong also revealed: "The Huawei Smart Brand jointly created by Huawei and JAC is on the way. ”
Image source: Screenshot of Zhijie Automobile's video account
At the press conference, Yu Chengdong also revealed that the new M7 has exceeded 174,000 units in 7 months after its launch, and the newly launched M9 has exceeded 70,000 units in 3 months. "At present, the monthly delivery capacity of the M's in September is 15,000 units, and we hope that the monthly shipment volume will quickly increase to 25,000 units. Yu Chengdong said, "We are accelerating the increase of M9 production capacity. ”
It is reported that the new M5 will be released at this year's Beijing Auto Show. There is a view that 2024 is a big year for Huawei's "Automotive Bureau", and a number of new cars such as the new M5, M8, M9 five-seater, and Xiangjie S9 will enter the market one after another.
Yu Chengdong revealed at the 2024 China Electric Vehicle 100 Forum that in the first three months of this year, Huawei's smart car business has turned losses into profits, and Huawei's smart car solution BU business is close to the edge of breakeven.
Looking forward to the development of 2024, Guosen Securities said in a research report released in March this year: "In 2023, the sales volume of Hongmeng Zhixing model will be supported by Wenjie, including the three models of M5, M7 and M9 (launched at the end of 2023), and the sales volume of more than 90,000 vehicles will be achieved throughout the year, and the Zhijie brand will release the S7 model in November 2023, contributing a small part of the sales." In 2024, we estimate that the Hongmeng Zhixing model is expected to achieve sales of more than 500,000 units in 2024. ”