"Let's worship our ancestors together, and may the motherland prosper!" Yun Baizu's platform is very smooth, very distracted, March 3, worship Xuanyuan, the sense of ritual that Chinese children should have" "The picture is very good, the bear is really fun, every jump has knowledge points" "The pictures and videos synthesized by the AI tour of the hometown are beautiful, and they are sent to the circle of friends" "Dragon soars all over the world, cool light show, every detail is full of scientific and technological charm".
A discussion about "cloud worship" continues to spread on social platforms.
March 3, worship Xuanyuan. Since the launch of version 5.0 of "Yun Baizu", it has continued to set off a boom among Chinese groups at home and abroad. No matter where you are, meeting in cyberspace and going to a grand ceremony of "worshipping ancestors in the cloud" has become the consensus of Chinese children.
As of 18 o'clock on April 11, more than 22.67 million netizens worshiped their ancestors and prayed through the "Cloud Worship Ancestor" platform, and more than 73.19 million netizens participated in the blessing interaction.
The heat is bursting, and the Yellow Emperor culture has become a "top stream"
As the popularity of the "Cloud Worship Ancestor" platform continues to rise, on mobile network platforms such as Weibo, WeChat Moments, and Douyin, netizens continue to share dragon dance prayer posters, cross-dressing short videos and screenshots of the Bear Leaping Customs Clearance, and there are more and more discussions on topics related to "Cloud Worship Ancestor".
The topic #2024 "Cloud Baizu" is the correct way to open # has been on the hot search on Weibo, and the number of reads has reached 130 million. With the increasing number of netizens who lay flower baskets, offer incense and pray for blessings, write prayer words, participate in interactive games, and watch the live webcast of the nine rituals at the ancestor worship ceremony, the Yellow Emperor culture has become the "top stream" of this spring.
Through the integration of digital technology and traditional culture, the newly upgraded "Cloud Baizu" continues to make breakthroughs in immersion, experience and interactivity, attracting more and more netizens, and the post-90s and post-00s "Generation Z" groups have invested in spreading excellent traditional culture.
With the help of the "Yellow Emperor Heavenly Group", "Yun Baizu" continues to "go out of the circle" and "go to sea". This year, the two major IPs of "Yellow Emperor" and "Youxiong", as the cultural ambassadors of the Central Plains, went overseas to appear in the British worship ceremony of the Yellow Emperor's hometown in the year of Jiachen. With their super popularity and cute and expressive image, they attracted guests and international friends to take photos and interact with each other, helping to spread the excellent traditional Chinese culture.
As a rigorous IP image in the cute series, the discussion about the "Yellow Emperor Heavenly Group" has also intensified, with intangible cultural heritage paper-cutting, sculpture clay figures, and strip stories...... One by one, videos, artworks, and derivative products came out one after another. This year, the "Yellow Emperor Heavenly Troupe" appeared again to help the spread of the "Cloud Worship Ancestor" platform, causing a "circle-breaking" collision.
"Cloud Worship Ancestor" resonates and resonates with netizens
The other side of young people's embrace of the Yellow Emperor culture is also the process of the "Cloud Baizu" platform constantly embracing new technologies and adapting to new scenarios.
In the past 5 years since its launch, "Yun Baizu" has had highlights and innovations every year, and this year is the year of Jiachen, and the "Yun Baizu" platform has also fully highlighted the "dragon element" in the visual design. In addition to the animation of the dragon taking off on the opening screen, the platform also fully shows the new scene of the dragon in the XR light show and the ancestor worship and blessing section.
"Shocking, cool, the special effects of the dragon are fantastic", with the XR light show landing on the short video platform, many netizens were attracted by its visual effects, immersed in the world of light and shadow, and felt the charm of the Yellow Emperor culture. There are also many netizens who can't stop playing "Bear Jump", and they have learned a lot of knowledge about the Yellow River culture and the Yellow Emperor culture subtly.
In order to attract more post-90s and post-00s young people to become "fans" of the Yellow Emperor's culture, participate in the "Cloud Worship Ancestor", and go to the "Covenant of the Heart", relying on the "Cloud Worship Ancestor" platform, we have launched the "'Yellow Powder' Circle of Friends", "Unboxing Electronic Mustard", "Digital Yellow Emperor's Letter to the Children of China", "Kaiyun Surname Wallpaper" and other content suitable for multimedia communication, which has aroused the emotional resonance of young netizens and made traditional culture resonate with Chinese at home and abroad in cyberspace in a new form.
Start from the roots and find the direction of the future. In the design and promotion stage, version 5.0 of "Cloud Worship Ancestor" also refines local elements such as Songshan, Kung Fu, Shuanghuai Tree Ruins, Dahe Village Ruins, Shang Dynasty Ruins, etc., so that the majority of netizens can "touch" the cultural symbols of their ancestors and feel the charm of national treasures while worshipping their ancestors and praying for blessings, helping Zhengzhou to further launch the city brand of "Heaven and Earth, Source of China, Kung Fu Zhengzhou". (Zheng Bao all-media reporter Yuan Lianhe)
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