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IU joins Estee Lauder: Global Storm Kicks In
The legendary Hallyu hurricane has once again hit the world, and this time the protagonist is IU, which everyone knows and knows. An IG official announcement directly pushed the Korean diva to the forefront of the world. Estee Lauder, a cosmetics brand that sounds high-end enough, actually brought in IU as a global spokesperson.
Imagine the look on the faces of those fans when they saw the news must have shifted from surprise to excitement to madness. And that's just the beginning.
Netizen: IU, the new favorite of the cosmetics industry
That's right, IU not only shines in the music, film and television circles, but now even the cosmetics industry is completely conquered by her. Her fresh image and Estรฉe Lauder's brand image are a match made in heaven. Netizens are more interested in discussing this cooperation than anything else, and all kinds of funny comments have sprung up.
Some netizens joked: "Estee Lauder's sales are ready to soar into the sky, and IU fans may have begun to sacrifice their deposits to Estee Lauder." This is not an exaggeration at all, because IU fans have always been proud to support their idols to the end.
A new chapter in the world of fashion
Estee Lauder chose IU as its global spokesperson, not only because of her popularity, but more importantly, because of her perfect fit with the brand. With her unique artistic charm and wide influence, IU has become a symbol of an era.
She represents not only music or film, but also a culture and a spirit. Estee Lauder, on the other hand, hopes to pass on this spirit to consumers around the world, especially those younger generations, through IU. It can be said that this cooperation is not only a commercial union, but also a cultural exchange.
Shockwaves: IU's Global Reach
Let's go back to this official announcement. Justin Boxford, Global Brand President of Estee Lauder, personally stepped in and expressed great excitement and anticipation for IU to join.
His words not only highlight IU's artistic achievements, but also mention the deep and meaningful connection between her and her fans. This cooperation is not only a global expansion of the Estee Lauder brand, but also an all-round enhancement of IU's personal brand influence. It seems that this wave of operations is a win-win situation for both sides.
Fans: Our wallets are ready
In this wonderful collision of business and art, there is no one more exciting than IU's fans. On social media, they expressed their support and expectation for this cooperation.
Someone said: "My wallet is ready, and I can't buy anything endorsed by IU." Someone else joked: "It looks like my next monthly salary will be dedicated to Estee Lauder." Behind this half-joking tone is unconditional support and trust for idols. IU's influence, indeed, is not covered.
Controversial summary: IU vs Estee Lauder, who needs whom more?
Let's make an interesting assumption: in this cooperation, will IU need Estee Lauder more, or will Estee Lauder need IU more? On the one hand, IU's joining will undoubtedly bring Estee Lauder huge market attention and sales growth, especially among young consumer groups.
On the other hand, becoming the global spokesperson of such a high-end brand is undoubtedly a recognition and promotion of IU's personal brand strength. There may be no standard answer to this question, but it is certain that it will be a win-win game.
Let's continue the discussion in the comment section!Do you think IU needs Estee Lauder more in this cooperation, or does Estee Lauder need IU more?