- Chief Business Intelligence
- Chief Business Intelligence
Introduction: Born in rural Guizhou, the Internet celebrity "Wang Baoqiang" became a smash hit on the short video platform for imitating the famous actor Wang Baoqiang, attracting millions of fans. However, seeing him rise up to feast guests, and seeing him walk down the altar, he was also asked to publicly apologize and admit punishment!
In order to get into this popularity, Wang Baowan even found a girl who looked like Ma Rong and named her "Niu Rong" to match himself, and then he really connected with Ma Rong himself......
Looks like Wang Baoqiang, God is chasing after him to eat?
In the vastness of the online world, sometimes the slightest similarity can cause an uproar.
In 00, the young man in Guizhou became popular all over the Internet because of his appearance like Wang Baoqiang, he took advantage of the situation, named himself "Wang Baoqiang", and embarked on the road of imitation by relying on lifelike performances, and thus gained more than 4 million fans (at the peak), currently showing only 420,000 fans and no works (and marked with obvious vulgar penalty marks).
(Source: Yang Longgang Douyin)
A large number of fan groups have provided him with a lot of opportunities for commercial cooperation and advertising promotion, and by imitating the popularity of Wang Baoqiang's classic films, he broadcast live under the banner of "low-profile version" Wang Baoqiang, with an annual income of 600,000.
Having an appearance similar to that of a star can be said to be chasing after the food all the time, however, such a success that many people envy did not stop him, but he had to make inches.
not only found another rural girl to imitate Ma Rong and named it "Niu Rong" to make a video with herself, but also found another "local Internet celebrity" to act as Song Zhe, and even repeatedly connected Ma Rong herself in the live broadcast room, starting a hype with no lower limit.
The strange experience of "Wang Baoweak" is not so much an Internet joke, but a mirror of the Internet celebrity world, which reflects not only his personal story, but also the common phenomenon of Internet celebrities chasing traffic.
Reproducing a star is essentially an infringement. As public figures, celebrities are protected by law for their image, voice, actions, etc.
Internet celebrities imitate celebrities without authorization, which not only infringes on the celebrity's portrait rights, reputation rights, etc., but also violates the basic principles of intellectual property protection.
This kind of infringement is not only disrespectful to the star, but also disrespectful to the law. Such an Internet celebrity with no lower limit is like a wolf in sheep's clothing, unscrupulous in order to grab traffic, wantonly cutting the "leeks" of netizens, but ignoring the dignity of others, moral norms and the red line of the law.
Internet celebrities will do whatever it takes to win attention in order to pursue traffic and attention, which is a typical utilitarian mentality. They reproduce celebrities, often in order to use the influence of celebrities to increase their popularity.
This kind of behavior ignores the importance of integrity and morality, and only pursues short-term interests and ignores long-term development.
Although the cake of self-media is tempting, there are more and more people who want a piece of the pie.
If an ordinary live broadcast can earn hundreds of thousands, he will no longer go to work to make money in a down-to-earth manner, so he becomes more and more impetuous, and wants to make more money in a faster way, so he begins to violate the privacy and dignity of others, and rubs the heat and harvests traffic without a bottom line.
It is true that appearance can be imitated and reproduced, but there are not many anchors who really make money. It is gold that will always shine, and it is rotten wood that will eventually be eaten by the flow.
Repeatedly "waved" under the noses of real people
Wang Baoqiao may face huge compensation
In fact, Wang Baoqiang, who was also born in the countryside, also had a more tolerant attitude towards "Wang Baoqiang" at the beginning, and at first he only verbally shouted "imitation is okay, but there can be no bottom line".
But "Wang Baoqiang" didn't care, he still went his own way, and even his behavior became more and more intense, so out of line that he posted a video of himself and Ma Rong Lianmai, with the text "Memory is the source of pain", creating a topic by ridiculing Wang Baoqiang's marriage, and causing harm to Wang Baoqiang himself.
Subsequently, some netizens revealed that Wang Baoqiang had sued "Wang Baoqiang", and "Wang Baoqiang" may soon face more than 6 million in compensation. "Wang Baoqiao" quietly canceled his original imitation account, re-registered an account with his real name "Yang Longgang" as his ID, and cried bitterly and posted three videos in a row to apologize with his real name, which can be said to be full of ugliness.
However, netizens didn't seem to buy it, and left messages accusing him of "fake", believing that his apology was just to escape legal responsibility.
This incident has triggered netizens to think about the prevalence of Internet celebrities chasing traffic, Internet celebrities "come fast money" is almost a recognized view, and with the increase in the number of Internet celebrities, the competition in the self-media industry is becoming more and more fierce, in order to stand out and make more money, some Internet celebrities do not hesitate to use extreme means to win the attention of netizens and trample on the bottom line of morality and law.
They want to become "phenomenal Internet celebrities", but bad money drives out good money, which will only make Internet celebrity chaos more frequent.
In the live broadcast and short video industry, it is "common and new" for Internet celebrities like "Wang Baoqiao" to be banned and criticized by name: there was once a food blogger named "Grape" who ate the endangered great white shark in order to gain traffic:
"Middle-aged Women's Harvester" tens of millions of Internet celebrities were also banned because they were suspected of being reported for tax violations:
The owner of the cute pet blogger "Eyeboy" ostensibly rescues stray animals with love, but actually uses dog abuse videos to make profits on the Internet......
Bloggers like this who violate the law and commit crimes because of infringement or even violation of good order and morality abound, and the number of means is jaw-dropping, and the speed of "coolness" is also embarrassing.
As a public figure, Internet celebrities are supposed to lead by example, however, in order to pursue traffic and attention, they do not hesitate to take infringement and other actions. This is not only illegal, but also violates the basic moral bottom line.
Such chaos has turned the Internet environment into a miasma, and it has also had a negative impact on young people who have not yet formed the three views but account for an increasing proportion of Internet users, and they should be dealt a heavy blow, so that they will be punished by the law and condemned by society, so that they will pay the price they deserve.
Naming and criticizing and banning these bad influencers is a necessary means to maintain order and moral bottom line in cyberspace, so as to warn other influencers not to repeat the mistakes of the past and play a deterrent role.
Imitating artists is not an exception, and "pirated" stars emerge in an endless stream
When appearance becomes an economy, imitation becomes fate.
In fact, in the Internet celebrity world, copycat stars are nothing new, from "Wang Baoqiao", an Internet celebrity who became popular by imitating Wang Baoqiang, we can get a glimpse of the tip of the iceberg of this phenomenon.
"Wang Baoweak" is not an exception, he is just the epitome of many imitators, in the early days, there were other Internet celebrities who made a lot of money by imitating artists, "low-profile version of Zhao Liying" with its sweet appearance similar to Zhao Liying broadcast live every day, quickly increased by 2 million fans in three days, and rewarded more than 1 million, which is a well-deserved copycat Internet celebrity "originator".
Since then, "pirated stars" have sprung up like mushrooms after a rain, from "Luha", who imitated Lu Han, revealed that he earned 5 million a month through live broadcasting, to a little brother who listened to the opinions of netizens and imitated Wu Moufan to step on the sewing machine but was blocked in the live broadcast room, there are countless Internet celebrities who want to make money by imitating celebrities, and the speed of gold absorption should not be underestimated.
Although there are constant doubts in the comment area, it is undeniable that negative voices are also a kind of traffic for Internet celebrities.
Under the traffic carnival brought by the psychology of hunting, pirated stars are still "bloodbathing" the live broadcast room at an astonishing speed. It's just that copycat Internet celebrities have natural "piracy" and "low-profile" attributes, and there is a possibility of "overturning" if they are not careful.
Although imitation can obtain temporary traffic and huge benefits, but at the same time, there is also a risk of infringing on the rights of others such as privacy, portrait rights, and reputation rights.
Copycat Internet celebrities want to eat the bowl of rice on the Internet, and sometimes they have to work harder than real stars. For example, "Zhou Bi Lun", which looks like Jay Chou, did not blindly imitate Jay Chou's sense of existence, but continued to improve his cake spreading skills, and even opened a "national tour of stalls" under the urging of fans, so that fans everywhere can eat delicious pancakes.
In the era of self-media, traffic is not a talisman, no matter how much traffic and no matter how big the fans are, if there is no bottom line and no conscience, sooner or later they will end up ruined, and they can't live for their own crimes.
Eliminate the bad habit of live broadcasting, and gentlemen should get rich in a good way
In the current era of information explosion and rapid development of the Internet, account data seems to have become the standard for measuring everything. For the sake of temporary interests, many Internet celebrities do not hesitate to give up their principles and bottom line, forgetting about long-term development.
Although it is possible to gain temporary attention by rubbing the popularity of celebrities, how long can such attention last? When the novelty of netizens is over, they will immediately pursue the next hot spot. In this ever-changing era, fame and fortune are important, but how to retain netizens by relying on their own value and talent is a difficult problem that Internet celebrities must face and think about.
Behaviors such as "Wang Baoweak" not only infringe on the rights and interests of celebrities, but also damage the interests of consumers, and have a negative impact on the healthy development of the live streaming industry.
A gentleman loves money and takes it in a good way. Although live streaming is a commercial behavior, it cannot deviate from the bottom line of morality. Influencers should respect the intellectual property rights and human dignity of others, and should also be responsible to consumers by providing true and accurate product information, rather than misleading consumers by imitating celebrities and other means.
Of course, individual online live streaming platforms are also to blame for such problems. In order to realize the profit-seeking nature of capital, some online live broadcast platforms have opened a "green channel" for these Internet celebrities, turning a blind eye to the vulgar and anomie behavior of Internet celebrities, constantly lowering the review requirements and lowering the lower limit of the review, and testing the bottom line of social public opinion and the public.
By acquiescing to or even conniving at the violations of Internet celebrities, a large wave of traffic is harvested, so as to obtain tip sharing and advertising revenue. This kind of behavior has undoubtedly caused the spread of bad habits and posed a great threat to the healthy development of the entire industry.
In order to eliminate the bad habit of live streaming and promote the healthy development of the industry, it is urgent for the platform to establish a sound review mechanism, and delete and punish content that involves infringement and misleads consumers in a timely manner.
At the same time, the training and education of influencers should also be strengthened to improve their legal awareness and moral level. In addition, consumers should also be vigilant, consume rationally, and establish a sense of good and evil to avoid the tragedy of entertainment to death.
The source is from Yongjielun Douyin
The Internet is not an illegal place, imitation has a bottom line, spoofing is risky, and anyone has to pay for their actions.
Uncle Han is broadcasting live on Douyin
Write at the end
In the era of self-media, everyone can chase their dreams and show themselves through the Internet, but they must monetize live broadcasts under the premise of legal compliance.
This sentence is also applicable in the Internet celebrity circle, the real hardcore Internet celebrity should have the appearance of "looking like a star", but must have their own brilliant skills and talents, this is the core competitiveness of those copycat star Internet celebrities!
is like a wheat cake stall owner who looks like Jay Chou, just thinking about teaching everyone how to spread cakes, how to sell more cakes, and open more shops.
In the final analysis, it is difficult to succeed if you want to stick to your own work, do your own thing, and always do what you are good at......
What do you think of Internet celebrities who imitate celebrities? Welcome to leave a message in the comment area to discuss, express your opinions or opinions, thank you.
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