According to the latest comprehensive industry sales data, in March 2024, the monthly retail sales of the BMW 5 Series were only 3,874 units. Compared with the previous month, it showed a downward trend. Since December last year, the sales of the BMW 5 Series in the domestic auto market have been declining month-on-month for four consecutive months.
BMW 5 Series
It is particularly noteworthy that the data released by the Passenger Car Association shows that in March 2024, the retail sales of domestic passenger cars have achieved a year-on-year and month-on-month increase. This means that in March 2024, BMW 5 Series sales will decline against the trend.
It has to be said that this is not good news for the BMW 5 Series. Moreover, the scale of retail sales in a single month of less than 4,000 units is indeed low, and it is also surprising.
You must know that as a blockbuster hot-selling model in the market segment, BMW 5 Series, Audi A6L, and Mercedes-Benz E-Class are well-deserved classic models in the market segment and are highly sought after by Chinese people.
BMW 5 Series
Generally speaking, the monthly retail sales of the BMW 5 Series in the domestic auto market can stabilize at more than 10,000 units. It's a pity that in March 2024, the monthly retail sales of the BMW 5 Series are only more than 3,800 units.
The reason why the BMW 5 Series has such a low sales scale in the domestic auto market should be related to the abnormal noise of the transmission shaft being named and exposed by CCTV 315.
BMW 5 Series
As we all know, at the CCTV 315 party in 2024, CCTV used the topic of "disturbing BMW drive shaft" to expose the problem of abnormal drive shaft noise in some models of BMW 5 Series.
This incident quickly attracted widespread attention and reports from the industry. It is particularly noteworthy that, judging from the CCTV report, this matter has been delayed in the domestic auto market for a long time.
Disturbing BMW driveshaft
There are user models, which have not been completely solved for several months. Moreover, according to CCTV's report, this problem is currently difficult to completely solve.
This is because, even if the propeller shaft is replaced, there is no guarantee that similar problems will not occur. Moreover, BMW is well aware of this problem.
It should be said that the occurrence of this kind of problem, after CCTV 315's report and criticism by name, will indeed make some potential users "prohibitive".
The problem of abnormal noise of the BMW driveshaft
Even more worrying, if the propeller shaft is not replaced, there is no other problem at present. Replacement is not guaranteed to solve the problem. Judging from the CCTV report, this seems to be an "unsolvable problem." ”
What's even more incredible is that the CCTV report also pointed out that the current problematic models are still being vigorously promoted and sold.
After that, BMW quickly responded to the matter, and said that the problem can be solved "through repairs" and will not affect driving safety.
The problem of abnormal noise of the BMW driveshaft
However, it should be pointed out that as early as August last year, BMW claimed that it had paid attention to this matter, carried out technical testing and analysis, and provided maintenance solutions.
It's just a pity that until the 315 party in 2024 is exposed, this problem has not been completely solved for several months.
Moreover, earlier in 2022, in response to the problem of "BMW's vehicle machine system is suspected of not matching the publicity" that has caused a stir in the domestic auto market, BMW also claimed to provide targeted solutions for car owners.
In response to the "suspected inconsistency between the car and the advertisement", BMW responded as early as 2022
However, up to now, there are still many complaints about the "alleged inconsistency between BMW's car machine system and the publicity" on major automotive platforms.
So far, there are still many complaints about the alleged inconsistency between the car and the machine on the third-party platform
In this case, BMW claims that it can be solved through "maintenance", which may be difficult to trust domestic users. After all, repeated promises, but repeated unkempt, will only end up being another version of the "wolf" story.
In this case, the sales of the BMW 5 Series have shown a contrarian decline, and the retail sales in a single month have been less than 4,000 units, which should be said to be one of them.
After all, from the current major car platforms, we can still see some complaints about the abnormal transmission noise problem of the BMW 5 series. To a certain extent, does this show that the problem is still not completely solved?
Complaints about the abnormal noise of BMW driveshafts on third-party platforms
Does this mean that the BMW 5 Series has been hit by a backlash? Here, we hope that BMW can face up to the problems reported by users and effectively solve the problems for users.
Otherwise, the BMW 5 Series looks like a blockbuster model, and its sales in the domestic auto market may deteriorate. Even, it will affect BMW's brand image and reputation in the domestic auto market.
If this is the end result, then for BMW, it is clearly "worth the loss". After all, such examples are not uncommon in the domestic auto market.
Complaints about the abnormal noise of BMW driveshafts on third-party platforms
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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