Sanxiang Metropolis Daily on April 11 (all-media reporter Pan Xianxuan) Fat Donglai's first model store to transform BBK, BBK Supermarket Meixi Xintiandi Store, today for the first time on the shelves of more than 20 Fat Donglai's own goods, attracting many young people to "try it" to buy, some of which were sold out not long after they were put on the shelves.
Fat Donglai's bakery products are selling well
The Fat East self-owned products on the shelves this time cover baked goods, alcoholic beverages, cleaning supplies, grains and oils, and daily chemical products. Among them, bakery products have the largest categories, including bread, toast, shortbread, grape cheese, cakes, mung bean cakes, Qima cakes, etc.
The reporter noticed that the "big moon cake" of the Internet celebrity with the highest demand from consumers before - Fat Donglai's three-layer brushed shortbread is also among them, weighing 490 grams, with two flavors of taro mochi crisp and red bean egg yolk crisp, and the price is 29.8 yuan. Half of the product was snapped up as soon as it hit the shelves, and it was sold out that morning, and the merchant quickly put up a sell-out reminder. According to the reminder issued by the WeChat public account of BBK Messi Xintiandi, the second batch of "big moon cakes" is expected to be on the shelves on April 13, that is, this Saturday, and the purchase limit system will be implemented at that time, with a limit of two copies per person.
At about 14:30 on April 11, the reporter saw at the scene that the baking area of the Meixi Xintiandi store of BBK supermarket was surrounded by consumers, and the bakery products of Fat Donglai were highly sought after by customers, and many of them came to the supermarket to buy after learning the news.
BBK related people told reporters that Fat Donglai's popular own goods have formed a sustainable mechanism to enter BBK, and from April 11, every day will be sold on the shelves of BBK Supermarket Meixi Xintiandi store, and the price of goods is the same price as Fat Donglai.
A large percentage of the items on sale will be replaced
According to the plan, after Fat Donglai helps BBK, BBK will combine Fat Donglai's corporate culture and business strategy to adjust the system from employee salary, working hours, store planning, commodity reorganization, supply chain, price optimization, service improvement and other aspects.
The reporter noticed that from April 5, 2024, the business hours of the supermarket stores in the BBK Shopping Center have been adjusted from 8:00 to 22:00 to 9:30 to 21:30, and the business hours have been shortened by two hours.
According to Shen Hongli, the commander-in-chief of BBK's high-profile reform and the general manager of Fat Donglai Supermarket, at present, BBK Supermarket Meixi Xintiandi Store has reorganized the layout of the store, strengthened the safety inspection system, and adjusted the staffing, salary system and business hours. In terms of commodity adjustment, which has attracted the most attention, the restructuring requires that the product must be a first-tier brand, or a second-tier brand with quality assurance. At present, the proportion of non-food products off the shelves in the store will reach 70%, and then according to the area, location, number of display shelves, etc., the product structure will be reconfigured, and it is expected that it will take 2 months.