Recently, the 8th China Cultural Tourism Consumption Annual Summit and the "Dragon Bird Award" Award Ceremony was successfully held. Dehao Group was awarded the "Cultural Tourism Accommodation Hotel Group of the Year", its hotel brand New Century Mingting was awarded the "Annual Investment Value Hotel Brand", and Guantang was awarded the "Annual Humanistic Accommodation Brand".
The "Dragon Bird Award" is one of the most influential professional awards in China's cultural tourism industry, which is jointly supported and initiated by tourism associations and industrial organizations of all provinces, autonomous regions and municipalities directly under the central government, aiming to carry forward the mission of the organizing committee to "help the upgrading of the cultural tourism consumption industry" and commend outstanding institutions and individuals who have performed well in the industry that year. This year's (8th) "Dragon Bird Award" selection, which lasted for nearly a year, has five lists, including sub-lists of various sub-industries, bringing together more than 100 top review experts, with a total number of votes exceeding 5 million, and 35 awards will be announced on the spot.
Dehao Group won the "Cultural Tourism Accommodation Hotel Group of the Year"
New Century Pavilion won the "Annual Investment Value Hotel Brand"
Guantang won the "Annual Humanistic Accommodation Brand"
In addition, at the 12th Smart Tourism Industry Summit Forum (ITIS) and the release ceremony of China Cultural Tourism C Inventory, New Century Mingting and Guantang, both subsidiaries of Dehao Group, won another award, New Century Mingting won the "Preferred Chain Hotel Brand" of China Cultural Tourism C Inventory, and Guantang won the "Preferred Resort Hotel Brand" award of "China Cultural Tourism C Inventory".
Since its launch in 2016, China Cultural Tourism C inventory has received more than 1,000 cases from hundreds of enterprises and institutions, and this year's inventory has a total of 25 preferred case categories such as preferred cultural tourism groups, travel agencies, tourism service providers, hotel groups, and cultural tourism enterprises, which will be selected through case declaration, public voting and expert selection.
At the beginning of 2024, Dehao Group will continue to move. On January 23, Dehao Group and Marriott International signed a strategic agreement to jointly promote the development of Marriott's Best Choice hotel brand in Chinese mainland. In the next few years, more than 100 full-service hotels under Dehao's portfolio are expected to join Marriott's Best Choice hotel brand through joint partnerships. These partner hotels will also be available through their own official booking channels and join their loyalty programs.
On April 1, Dehao Group and Ocean Link jointly announced the completion of the investment in hotel MONday, a Japanese boutique hotel chain brand. Following its entry into Indonesia in July last year, Dehao Group has once again released its determination to deepen its business in the Asia-Pacific market through this investment, and its business territory will be further expanded.
Today, Dehao Group's hotel brands have won many awards, constantly sending a good signal to the industry. It is reported that Delonix Group currently owns and operates ten core brands such as New Century Famous City, New Century Famous Garden, Guantang and Ruby Hotels, and its mid-to-high-end hotel business covers 1,440 contracted and managed hotels in more than 200 cities across the country. Its membership system "Patek Wood" calculates membership points based on the length of stay, and its first-of-its-kind cross-brand "stay 10 nights for 1 night" benefit is widely welcomed by consumers, with a membership scale of nearly 35 million.