In an era of increasing homogenization, brands in the jewelry industry often take a large amount of investment in craftsmanship and design to create more brand-oriented products. As a century-old European brand, Leysen Tongling is a powerful tool for breaking through with these two major grippers. Founded in 1855 in Brussels, Belgium, Leysen has not only earned a reputation among the European royal family and aristocrats for its exceptional design and craftsmanship, but also as a "supplier of royal jewelry". In fact, it is precisely because of the insistence on product innovation and exquisite craftsmanship that makes Leysen Tongling stand out from the competition in the high-end jewelry industry, create differentiated products, and establish a good reputation.
Looking back at the history of Leysen, it is not difficult to find that Leysen's ingenuity in gold and inlaid jewelry is the secret of the brand's enduring innovation. Whether it is the classic Blue Fire True Heart Diamond, or the popular royal manor wedding ring in the Red Book, as well as the newly launched heirloom golden flower wedding series and ART iris series, each piece has condensed the painstaking efforts and wisdom of craftsmen.
A model of European goldsmithing, Italian goldsmithing shows its unique charm
The Italian gold weaving process introduced by Leysen is a must, and is known as the "crown jewel of gold craftsmanship". This kind of technology originated from the Renaissance period, the gold quenching extension, combined with the European art style, with gold inlay and the formation of a variety of patterns and decoration of the extremely complex and fine production process, the use of including matte technology, filigree inlay process, bead technology, three-dimensional cutting process, metal micro carving process, gold wire spiral process six major gold weaving process, fine carving on the metal surface, restore the surface texture of all things in nature. In addition, the process has 4 skill thresholds, 12 optimization processes and two innovative technologies to ensure that every piece is perfect.
In 1855, Louis Leysen brought the Italian art of gold weaving back to Belgium and founded Leysen Jewelry. Soon after its establishment, the brand became the favorite of the Belgian royal family, customizing gold-encrusted jewelry for the Belgian royal family, and was known as the "king of goldsmithing" in Belgium. In 1950, Leysen was selected from a crowd of jewellers to restore the gold crown of Napoleon III, a treasure of the French crown. Composed of 16 arched ribs, 8 of which are made of solid gold and delicately carved eagles, the Eugénie Gold Tiara symbolizes the historical significance of peerless elegance and is now in the Louvre Museum in Paris.
Committed to the inheritance and breakthrough of gold craftsmanship, Laishen Tongling has launched the "Heirloom Gold" gold series based on the century-old royal style, adhering to the concept of "European gold art, originated from 1855", breaking the traditional gold aesthetics, perfectly integrating the European classic art style with the "Italian gold weaving process", and showing the younger generation different gold jewelry in the new era - exquisite and rich without losing vitality. In the design of the heirloom gold, Laishen Tongling uses classic totems with Leysen's unique memory, including iris, bay leaf, horseshoe, etc., and its design integrates Greco-Roman art style, European Art Nouveau and Art Deco style into the brand, forming cultural brand differences and making it more recognizable.
The royal family used the "painting enamel" technique to create unique art treasures
Iris, since ancient times, is the embodiment of the rainbow goddess Iris in Greek mythology, and its flower language conveys noble emotions of nobility, elegance and pride, and is known as the "nobility of flowers", and is revered as the national flower in France. The "iris totem" is not only a century-old European royal symbol, but also the exclusive totem pattern of Leysen's psychic brand.
This year's new ART series of irises not only continues the brand's deep affection for the soul iris totem, but also integrates the master's artistic expression, with butterflies vividly rolled and full of vitality of the iris as the shape, through the Italian goldsmithing process "three-dimensional cutting" carved iris natural form, the lines are delicate and changeable, the royal royal "painting enamel" process to paint and color, rich and changeable colors, diamonds and pearls decorate the interim, through a unique "oil painting" The texture and texture carving technique presents the high-end aesthetics of jewelry, giving vigorous vitality and timeless elegance to create unique art treasures.
In the Heirloom Wedding Collection and the ART Iris Collection, these techniques make the gold as soft and smooth as silk, with every line clearly visible, as if telling an ancient and romantic story.
Legendary jewellery is the embodiment of sincerity: the heritage and innovation of diamond craftsmanship
As a revolutionary breakthrough in the 570-year history of diamond cutting in Belgium, the Blue Fire True Diamond has a unique design language, inheriting the eternal love and has always been regarded as a token of love. Inspired by the Art Deco trend originating from the royal family, the designers of the Blue Fire True Diamond have sketched a unique "heart" symbol with several simple straight lines. After thousands of times of polishing by master diamond cutters, it is "inset" at the bottom of the diamond through a unique engraving technique, thus forming a complete blue fire heart diamond.
Since its launch, the Blue Fire True Diamond has been a constant halo. On the occasion of the 60th anniversary of the founding of the People's Republic of China, Belgium presented the Blue Fire True Diamond to the Chinese government as a national gift; The International Gemological Institute (IGI), an authoritative organization in the diamond industry, awarded the "Outstanding Diamond Cut Model" certificate to Blue Fire Diamond, and the "Oscar Robb's Choice in the Luxury Industry" awarded Blue Fire True Diamond the "Craftsmanship Legacy Jewel of the Year", adding luster to Blue Fire Diamond's legendary resume.
In addition to the Blue Fire True Diamond, Leysen's psychic crown setting is equally breathtaking. In the Royal Manor Collection, this craftsmanship is perfectly displayed. Inspired by the "Downton Abbey Iris-and-Dare Diamond Tiara" in the Spiriting Museum of the Leyson, the Royal Estate wedding band features a unique setting design that incorporates the crown pattern into it, holding the diamond high and showing the perfect proportions. The main stone inlay uses a precision setting process, the shape is three-dimensional and full, and the visual effect is three times larger, making the diamond shine brightly, which perfectly echoes the crown iris decoration on the side of the ring, and is sought after as a "walking little light bulb" on the Little Red Book. From the choice of materials to the design of shapes, the Royal Manor series strives to present the most perfect works of art, and every detail has been carefully carved to show a gorgeous and exquisite style, conveying a noble and noble declaration of love, and a witness of eternal love.
In this era of highly developed industrialization and automation, Laishen Tongling still adheres to a hundred years of ingenuity, interpreting the eternal charm of jewelry with exquisite craftsmanship and unique design. Whether it is the dazzling blue fire true heart diamond, or the noble and elegant royal manor series, or the exquisite and exquisite heirloom golden flower wedding series and ART iris series, it is the best interpretation of the spirit of ingenuity of Laishen Tongling.
Looking forward to the future, Laishen Tongling will continue to uphold the century-old ingenuity, continue to explore and innovate, and bring more high-quality jewelry works to consumers with more exquisite craftsmanship and more unique design. Let us look forward to a more dazzling light in the jewelry industry in the future.
In addition, in terms of franchise development strategy, Leysen has always adhered to the development concept of symbiosis and win-win with franchisees, improved the franchise system in depth, innovated new brand marketing models, continued to add value to the brand, and coped with the new competitive landscape. At present, the clarion call for the expansion of 100 cities across the country has been sounded, and the site selection is being hotly expanded.