On March 31, in the top ten group e-commerce industrial park of Lanshan Street, Lanshan District, Xinxin, the anchor of Shandong Dapingzi Live Broadcast Company, was patiently explaining the products to the fans in front of the screen.
"In 2019, our company transformed from a clothing supermarket to the live broadcast industry, and the company now has 5 anchors. As an important commodity distribution center in the country, Linyi Mall has various markets such as clothing, haberdashery, cosmetics, and food, with obvious cost advantages and logistics advantages. Pan Tingdong, general manager of Shandong Dapingzi Live Broadcast Company, said.
Nowadays, walking in Lanshan District, you can see the shadow of live broadcast e-commerce everywhere. In Shandong Youkexiong Maternal and Child Products Co., Ltd., located in the Lingu E-commerce Technology Innovation Incubation Park of Lanhua Group, a female anchor is broadcasting live in the live broadcast room. The company has a history of more than 20 years, tried to transform to e-commerce in 2017, settled in the Lingu E-commerce Technology Innovation Incubation Park in 2019, and has enjoyed the dividends brought by the e-commerce industry in the past 7 years, with a good momentum of online and offline development.
The Lingu Park, where U-Bear Maternal and Child Products Co., Ltd. is located, actively carries out the Internet celebrity cultivation plan, provides all-round support for anchors such as supply chain, talent apartment, warehousing and logistics, effectively empowers merchants' e-commerce service capabilities, and strives to build a complete Internet, technology, and e-commerce incubation industrial system of "maker space + incubator + accelerator + industrial park". At present, there are 138 live broadcast e-commerce enterprises in the park, the total number of fans of the live broadcast e-commerce accounts of enterprises in the park has exceeded 100 million, the daily order volume has reached 300,000, and the monthly GMV (live broadcast sales) has exceeded 100 million yuan.
With the help of Linyi's trade and logistics advantages, in Lanshan District, large-scale e-commerce industrial parks represented by Lingu E-commerce Technology Innovation Incubation Park, Shunhe Live E-commerce Technology Industrial Park, and Huaqiang Group Hongrenli E-commerce Supply Chain Live Base are blooming everywhere, and the live broadcast e-commerce industry is developing rapidly, and Linyi, a city of commerce and trade, and the capital of logistics, is quietly changing.
In recent years, Lanshan District has taken the construction of a new industrial ecology as the core, strengthened the construction of carriers, highlighted business training, and made great strides in the construction of four shopping malls, including the "digital mall". In 2023, Lanshan District will build and reconstruct 5 e-commerce live broadcast parks (bases) and franchise areas, including Juyuntan E-commerce Industrial Park and Yijing Lijia E-commerce Technology Industrial Park, cultivate 10 MCN institutions (anchor incubation institutions) such as Juyuntan Business School and Shandong Daotian Technology Co., Ltd., sort out and improve the supply chain of 19 advantageous industries such as labor insurance, hardware, diversified department stores, and sporting goods, and the new system of e-commerce industry has achieved remarkable results, and the reputation of "live broadcast e-commerce capital" has gradually improved.
According to statistics, in 2023, the total logistics volume of Linyi will be 933.4 billion yuan, and the online retail sales will be 61 billion yuan. In 2024, Lanshan District will seize the development opportunity of "digital and real integration", make every effort to build the most competitive online goods distribution center in the country, vigorously promote the development of live broadcast e-commerce into a new format of online and offline integration of enterprises, and make every effort to consolidate the status of "No. 1 e-commerce in Jiangbei", so that the road to mall transformation will be broader and more solid.
Reporter Zhu Jianfeng, Shi Mingxing, correspondents, Zhang Li, Lu Zhipeng
Editor: Gao Yang