On April 10, some car bloggers released the delivery data of domestic new energy models last week (April 1-April 7), announcing the delivery of a number of new car manufacturers.
The recent hit model, the Xiaomi SU7, delivered 1,095 units in the first delivery week. Xiaomi cars only officially began to be delivered on April 3, that is to say, it only took 5 days for Xiaomi cars to achieve more than 1,000 deliveries.
For reference, the weekly sales of several core competitors of Xiaomi SU7: Model 3, ZEEKR 001, and ZEEKR 007 are 519, 2625, and 450 units, respectively.
After the Xiaomi car went on sale, the data of several Dading posters can be said to be "envious of everyone", and some people even said that Lei Jun completed the task of a year in only a few days.
At the delivery ceremony of the first batch of car owners on April 3, Lei Jun revealed that more than 100,000 people have been ordered, and the number of locked orders has exceeded 40,000.
Behind Xiaomi's hot sales, various controversies have also begun to surface: the delivery cycle is too long, the deposit cannot be returned, and the "Dading" data is misleading.
According to the Xiaomi Auto App, the delivery cycle of the Xiaomi SU7 standard version is 21~24 weeks after the order is locked, the Pro version needs 20~23 weeks to deliver, and the Max version needs 29~32 weeks to deliver.
In this way, Lei Jun's biggest concern at the beginning of the problem of too long delivery cycle still happened, although it was a happy trouble, but it was always a trouble.
At the end of March, Ms. Chen, a senior "rice fan" in Chongqing, made an appointment to buy the Xiaomi SU7 car founding version, picked up the car smoothly on April 3, and drove the car for the first time on April 5, but the GPS navigation positioning of the vehicle failed.
It can be seen from a video posted by Ms. Chen on the online platform on April 6 that the vehicle was driving forward normally at that time, and the GPS positioning on the center control panel remained motionless.
Three different sections of the road were filmed in the video, but the vehicles all had the same problem with GPS. The owner said that the navigation system in her car had been out of order for five consecutive days, seriously affecting her travel.
In desperation, she had no choice but to post the matter on the Internet to expose it and complain. Netizens ridiculed: Didn't you prepare a mobile phone holder for you?
On April 9, the owner received a call from Xiaomi's after-sales service, and the other party said that he would drive her car away to extract data or something. This kind of service attitude, the owner is very dissatisfied.
In fact, as a "top Internet celebrity" that has attracted much attention, Xiaomi SU7 is currently encountering many "accidents" in the domestic car market.
On April 4, Ms. Mo from Shenzhen posted that the Xiaomi SU7 Founding Edition she bought had been painted off before it was delivered.
In response to this matter, Xiaomi said that it can only repair the paint and compensate 5000 points before delivery. It should be pointed out that the purchasing power of 5000 points in Xiaomi Mall is equivalent to 500 yuan.
Ms. Mo categorically rejected this solution. After that, the other party proposed a solution with a maximum compensation of 20,000 points. At the same time, Xiaomi said that it does not support the replacement of new cars.
The same is Xiaomi SU7, previously reported by the media that many netizens said that the seat surface of the Xiaomi SU7 test drive had problems with slurry and bulging.
A few more words
Xiaomi cars come with their own traffic, and no car can receive so much attention when it is listed, but traffic is a double-edged sword, and too much attention also makes every detail of Xiaomi cars be magnified.
As Lei Jun said, everyone is now holding a magnifying glass to look at Xiaomi SU7, which is under a lot of pressure. A lot of problems that you look at with a magnifying glass may not be a problem.
I also sincerely hope that Xiaomi SU7 can withstand the test of magnifying glass, after all, so many domestic car companies have launched so many models, and there is no car that can be compared with Xiaomi SU7 when it is listed.
There are many people who are popular, and there are many controversies about car popularity, which is an inevitable phenomenon, we should give Xiaomi some time to Lei Jun, so that this product can go from Internet celebrity to long-term popularity.