On April 8, the international version of Wanglaoji English brand logo conference was held in Los Angeles, USA. Chen Weiping, assistant general manager of Guangzhou Pharmaceutical Group, and Weng Shaoquan, chairman of Guangzhou Wanglaoji Health Industry Co., Ltd., attended the meeting as representatives of the organizers. Wang Laoji invited Wang Gang, chairman of Huayuan Food Co., Ltd., an important partner of the United States, Joel Gruber, general manager of Costco, a mainstream supermarket chain in the United States, and news media reporters to witness the release of WALVI, the international version of Wanglaoji's English brand logo. Los Angeles, the United States, is the third stop of the overseas release, which will set a new milestone for the development of Wanglaoji, a Chinese brand, in the international mainstream market.
Wanglaoji international version of the English brand logo WALOVI release site
It is reported that WALOVI originated from a small European language, and is composed of Value, Origin and Vivid, which reflects the historical heritage, health value and brand vitality of Wanglaoji. Weng Shaoquan said that under the guidance of the internationalization strategy, WALOVI will win the love of more overseas consumers with the image of "health", "natural" and "vitality", and further open up a new pattern of overseas markets. "China's Wanglaoji is also WALOVI in the world, and we will continue to strengthen the brand awareness of overseas consumers, further open up the North American market and channels, and provide consumers with a rich and diverse range of healthy plant-based beverages, so that overseas consumers can recognize and fall in love with WALOVI!"
Weng Shaoquan, chairman of Wanglaoji Health, delivered a speech
At the press conference, Wang Gang reviewed the cooperation with Wanglaoji, since becoming a strategic partner of Wanglaoji in the United States in 2019, Huayuan has joined hands with Wanglaoji to open the mainstream market and channels in North America with a complete distribution network. "As the head brand of China's herbal tea market, Wanglaoji has a deep brand heritage and unique product characteristics, which makes the development process of mainstream channels in the United States very smooth, I believe that with the release of WAROVI, the influence of Wanglaoji brand in the American market will be further expanded, and we will continue to strengthen cooperation to jointly expand the broader market in North America." ”
Wang Gang, chairman of Huayuan Food, delivered a speech
Joel Gruber congratulated Wanglaoji on the launch of the international version of the English brand logo WALOVI. He said: "Wanglaoji herbal tea has always been very popular in the United States, and as a world-renowned supermarket chain, Costco is committed to providing consumers with high-quality product choices. We believe that Wanglaoji's health drinks will become one of Costco's most popular products, and we will fully support Wanglaoji's development in the US market, and look forward to further cooperation between the two parties in more businesses!"
Costco总经理Joel Gruber致辞
It is understood that GPC is the first company in the world to enter the world's top 500 companies with traditional Chinese medicine as its main business, ranking 426th in 2023. As one of the core members of the health sector of Guangzhou Pharmaceutical Group, Wanglaoji Health Company actively promotes Wanglaoji herbal tea to "go overseas" and become the world's No. 1 natural plant beverage in terms of sales. In order to further develop the overseas local consumer market, in October last year, Wanglaoji held the first international market seminar in Guangzhou, invited global market partners to participate, and released the international version of Wanglaoji's English brand logo WALOVI. Since the beginning of this year, Wang Laoji has opened the overseas debut release of WALOVI, which has been released in Milan, Italy, and Bangkok, Thailand.
At present, Wanglaoji products have covered more than 150 countries and regions around the world, basically realizing that "where there is a market, there is Wanglaoji". Among them, the U.S. market is outstanding, as a global economic power and consumer power, the U.S. has a huge consumer group and multicultural environment, which has extremely high market attraction and market potential for brands like Wang Laoji who are committed to building global brands. In recent years, with the increasing concern of U.S. consumers about personal health and sustainability, the demand for plant-based beverages has also increased, and the market is developing well.
Wanglaoji series products
Weng Shaoquan introduced that since 2013, the U.S. market has become a key strategic market for Wanglaoji's exports, and annual sales have increased significantly. Today, Wang Laoji has officially entered the mainstream channel Costco in the United States, as well as supermarket chains such as H Mart, and the e-commerce part has also entered Amazon, Yamibuy, Wee and other platforms.
Wang Laoji is a mainstream supermarket in the United States, Costco
In the process of laying out overseas markets, Wang Laoji continues to tell the story of Chinese herbal tea to the world. Wang Laoji plans to build 56 herbal tea museums around the world. In 2018, Wang Laoji (New York) Herbal Tea Museum walked out of the new road of combining traditional museums and fashionable herbal tea shops. This year, Wang Laoji successively held signing ceremonies for herbal tea museums in Milan and Bangkok, hoping to further strengthen cultural exchanges and let more overseas consumers appreciate the charm of Chinese herbal tea.
In the future, under the guidance of the brand internationalization strategy, Wang Laoji will actively promote and inherit traditional Chinese culture, continue to release the English brand logo on a global scale, build a global super beverage brand, and contribute to the global development of Chinese brands and the promotion of cultural exchanges between the East and the West.