Mercedes-AMG has officially announced that the special livery AMG GT 63 model co-branded by sacai and Mercedes-AMG will make its domestic debut on April 20.
The car is inspired by an illustrious history when an AMG-modified Mercedes-Benz 300 SEL6.8 "Porco Rosso" became legendary when it won the 24 Hours of the Spa in 1971. Today, sacai and AMG pay homage to that era, fusing the classic with the modern to create a one-of-a-kind GT 63.
Judging from the official images, the sacai and AMG pay homage to the era, blending the classic with the modern, and the GT 63 is cloaked in silver plating, with a unique "garment cut" style decoration throughout the doors and bodywork.
When it comes to sacai, we have to mention its design soul - Japanese designer Chitose Abe. She founded Sacai in 1999, combining elements of tradition and modernity, East and West, to create designs that are both layered and sophisticated. Her creations are often characterized by asymmetrical cuts, layering and mixed materials, a style that is also reflected in collaborations with the likes of Nike, especially sneakers that have put Sacai in the spotlight of the fashion world.
And this cooperation with SACAI is not the first time Mercedes-Benz has set foot in the fashion field. Prior to this, AMG GTS had also collaborated with the trendy brand BAPE, wearing a camouflage uniform, which was the brainchild of BAPE founder Tomoaki Nagao. Not only is Longtail a big fan of Mercedes, but he also has a Mercedes-Benz 300 SL painted in Japanese camouflage in his garage, which is enough to show his love for the brand.
Mercedes-Benz has also launched a co-branded clothing line with Off-White, which uses the same color scheme as the car, including a sand-colored cotton T-shirt, hoodie, baseball cap and embroidered racing gloves.
In addition to apparel, Mercedes-Benz's co-branded cooperation has also extended to other fields. For example, in 2020, Finnish smart wearable brand Suunto became a partner of the Mercedes Benz EQ Formula E team. They provided the rider and team with Suunto 9 Baro smartwatches, which not only look stylish, but also help collect sports and health data to help the team better monitor and evaluate their training and recovery levels.
In September last year, IWC also launched a co-branded model of the Big Pilot's and Mercedes-Benz AMG G-Class - the Big Pilot's AMG G63, with a public price of more than 300,000 yuan, which is even more expensive than the Rolex Daytona 126508 with gold heads.
Not only that, but the Chinese brand Xiaomi has also teamed up with the legendary Mercedes-AMG Petronas F1 team to launch a special edition electric scooter Pro 2. This scooter is priced at 499 euros overseas and is called the first "Mercedes" for young people by netizens.