After Edison Chen switched to the adidas camp, Nike faced the problem of urgently needing celebrity trendsetters.
And Jay Chou, the pop superstar with a history of working with Nike, was the natural choice.
Founded by Jay Chou and his good friend Ric, PHANTACi is not only a sneaker store, but also a trendy brand.
In addition to the daily limited edition sneakers, collaborations with major brands are also their forte.
Recently, there has been a lot of new movement for PHANTACi, and it seems that the collaboration with Nike is not only going to be revived, but also further upgraded.
Back in 2009, the two companies teamed up to create the PHANTACi x Nike Air Max 1 "Grand Piano", limited to 400 pairs, limited to PHANTACi in-store only.
The cherry blossom-like pink hue is exactly the color of PHANTACi's brand.
And Chou Dong has recently gone into battle in person, with this color matching, this pair of shoes has passed 15 years from the first generation to now, and it seems to be a newly made pair of shoes.
The official image of the 2024 model year was also revealed, with the lace buckle featuring the PIANO piano lettering, which hits the color theme.
PHANTACi's official social media accounts also teased the upcoming return of the collaboration with Nike.
Just now, a new trailer was released, and Jay Chou personally appeared on the camera and became popular for this shoe.
I believe this is just the beginning, and there will be more surprises waiting for us between the two sides.
Jay Chou's popularity is booming, and he has always been a trend leader, and he is one of the "king of goods" in the sneaker circle.
In the past, PHANTACi's collaborations with New Balance and Reebok were relatively niche, and if they can continue to join forces with Nike, it will undoubtedly be a big carnival for the trend circle.
There is no specific release date and rules announced yet, and we will continue to pay attention.
What do you think about Jay Chou and Nike working together again?