Night falls
It is located in Shatou Street, Futian District, Shenzhen
Shatou Four Seasons Food Stall
The crowd is buzzing and lively
The aroma of good food fills the air
Serving customers, answering orders, serving food......
Shenzhen Shatou Four Seasons Catering Management Co., Ltd
General Manager Huang Guocheng shuttled through the store
Where there is a shortage of manpower
Hurry up and make up for it yourself!
Not long ago, Huang Guocheng was named the "Star of Integrity" of Guangdong Province in 2023.
Recently, Huang Guocheng became a candidate for the "Good Person of Guangdong" in the first quarter of 2024.
In the first quarter of 2024, the candidates for "Guangdong Good People" will be announced
From the original 20 square meters to today's 2,000 square meters, in the 12 years since its opening, Huang Guocheng's food stall has become bigger and bigger, and its reputation has become more and more famous, becoming a local "Internet celebrity" restaurant. As a retired soldier in Futian District, he also helped his comrades-in-arms find employment and start businesses, and often put on a "red vest" to participate in volunteer services.
"If you want to do a big business, honesty and trustworthiness are fundamental. Huang Guocheng said, "When you have the ability, you should also do more for the people around you and pass on more positive energy." ”
PART 01
Mortgage the property and pay the employees on time
After retiring in 2006, as a native of Shenzhen, Huang Guowei was able to live a good life. However, he did not want to live such a mediocre life. At first, Huang Guocheng worked as a security guard and set up a stall. After several years of accumulation, in 2011, he chose to devote himself to the catering industry and started his own business. "Only the money earned with both hands can reflect the value of life. Huang Guocheng said.
Just started to do catering, Huang Guocheng established the business philosophy of "integrity creates brilliance, diligence gathers people's hearts", operates food stalls diligently, and suffers from ordinary people's suffering.
In the seafood wholesale market in the early morning, Huang Guocheng can often be seen selecting ingredients, and if he takes new employees, he will patiently teach new employees how to identify high-quality seafood and make good dishes "the first pass".
Let's go eat together!
In the food stalls, there is no general manager who is not stained with oil smoke, only Huang Guocheng, a clerk who wears a bib and runs inside and out, helps cook, buys, transports, does chores, and serves food. He is familiar with all the operating positions of the store, and where there is a shortage of manpower, he will go up to ensure the smooth operation of the restaurant.
During the difficult period in the first two years, in order to fulfill his promise to pay his salary on time, Huang Guocheng mortgaged his property and took out a loan of 10 million yuan to maintain the restaurant's expenses. During the closure period, Mr. Wong did not owe a penny of wages to an employee, nor did he dismiss an employee.
In order to better serve customers, Huang Guocheng bought 6 mobile phones and used 15 social platform accounts at the same time to listen to customers' opinions and suggestions and deal with various complaints in a timely manner. In his opinion, popularity is accumulated little by little by word of mouth.
Relying on diligence and integrity, Huang Guocheng's food stall has developed from 20 square meters, 6 tables and 3 employees to 2,000 square meters, 3 floors, 200 tables and 80 employees, with fresh, safe and delicious food and humane service, which has won a good reputation.
△ This dilapidated tin house is the predecessor of Shatou Four Seasons.
PART 02
Devoted to public welfare, a total of more than 110 yuan in donations and materials
After making some achievements, Huang Guocheng also played the role of "passing on the help" to help the retired comrades-in-arms reasonably choose employment or entrepreneurship according to their own conditions.
Cheng Shicong, a retired soldier, dreamed of opening a restaurant, and Huang Guocheng took him with him, unreservedly imparted many years of experience in opening a restaurant, and asked him to try to be the boss for a few days, helping Cheng Shicong to increase experience accumulation and skill precipitation while feeling the hardships and difficulties of starting a business.
As a member of the "Red Star Fortress Household" of Shenzhen veterans and the Futian District Veterans Entrepreneurship Alliance, Huang Guocheng's food stall provides a training platform for veterans who are interested in the catering industry. "I hope that through this platform, they will know that there are risks and costs in starting a business, and control the risks and costs through professional learning. Huang Guocheng said.
Taking off his bib and putting on a "red vest", Huang Guocheng is still a volunteer who is enthusiastic about public welfare. Every year during the college entrance examination season, Huang Guocheng will participate in the volunteer service activities of the Futian District Red Star Volunteer Service Team for veterans to help the college entrance examination, and provide free pick-up and drop-off services for candidates.
In normal times, he also takes his employees to participate in volunteer activities such as traffic guidance and creative publicity. Over the years, Huang Guocheng has donated more than 110 yuan to support disaster areas and poverty alleviation.
Donate to Li Maomao, a veteran in need
Set up a warm bee station to provide convenient services for courier boys free of charge, and set up an exhibition hall for military personnel to promote patriotic education...... In addition to opening the store, Huang Guocheng also tried to do more meaningful things. "Retirement does not fade, I will always be a soldier. Now that you are doing business, you must also do your best to serve others. Huang Guocheng said.
What other good people and good things are there around you
What kind of warmth have you felt in Futian?
You can leave a message to tell us
-END-
Edit | Jiang Meng
校对 | 李霞、魏鼎、王建交
Proofreading | Yang Sha
Executive Producer | Weekly
Source of information | Futian District Civilization Office, Civilized Guangdong, Southern +