Top news reporter Zeng Lingtong
Wang Po's sudden explosion has led to the explosion of the Kaifeng cultural tourism market, Kaifeng under the "spotlight", the scenery is the same for a while, is the explosion of Kaifeng cultural tourism accidental or inevitable?
With Wang Po's leave, under the "tap water" flow of self-media, the field is gradually complex, and any wind and grass will bring a chain reaction that affects the whole body.
At the same time, public opinion has also reversed at this moment, from applauding to questioning the management of local functional departments, and the turn of public opinion is only in an instant. Kaifeng, can you properly catch this "pouring wealth"?
With the development of new media technology, the changes in communication trends brought about by technological innovation have been like a surging river......
Top News Dialogue with Yu Chunsheng, Deputy Dean of the School of Journalism and Communication of Henan University and Visiting Scholar of Belarusian State University, to explore the "Kaifeng Wangpo" incident.
Yu Chunsheng
The thick accumulation of Kaifeng and the sudden explosion of the "Wang Po"
Top news: Kaifeng Wang Po exploded, attracting netizens from all over the country to Kaifeng to have a look. You have been teaching and living in Kaifeng for many years, what do you think of the social phenomenon of "one person leading a city"?
Yu Chunsheng: The phenomenon of "one person leading a city on fire" reflects the influence of individuals in the context of mediated society, and this phenomenon is also the public's pursuit of personalized and story-based content in modern society. People love interesting, story-telling characters and events, and "Wang Po Says Matchmaking" provides such a personal and story-telling experience. The combination of the image of Wang Po and the traditional matchmaker culture has formed a novel way of cultural communication, attracting a large number of tourists seeking a new experience.
Moreover, this phenomenon is also related to the consumption psychology of modern society. With the improvement of living standards, people's demand for leisure and entertainment is growing, and "Wang Po Says Media", as an emerging form of entertainment, satisfies people's pursuit of novelty and fun.
As a city with a long history, Kaifeng is originally rich in cultural heritage and tourism resources. Through the hot event of "Wang Po Says Media", local governments and tourism departments can better promote local cultural and tourism resources, attract more tourists, and thus drive the development of the local economy.
Top news: Wang Po took a month off to push Kaifeng from the "spotlight" to the "eye of the storm". Some people expressed their understanding and believed that it was necessary to moderately cool down and avoid emergencies; some expressed doubts and believed that the relevant departments were simply handling the matter and evading their management responsibilities; and there were also other rumors about cooperation between the two sides. What do you think about this?
Yu Chunsheng: Wang Po's one-month vacation is a typical multi-dimensional reaction phenomenon in the field of public opinion, reflecting the public's complex emotions and attitudes towards hot events, as well as speculation about the different motives and interests that may exist behind the events.
First of all, the public understands the "moderate cooling", which reflects a rational attitude. After any social phenomenon quickly becomes popular, it may be accompanied by a series of problems, and a moderate cooling can help relevant parties to re-examine and adjust management strategies to ensure the sustainability of activities, and at the same time avoid negative events that may be triggered by excessive hype.
Second, the questioning of "simple handling and evasion of management responsibility" reflects the public's concern about the possible mismanagement or shirking of responsibility behind the incident. In hot spots, the response of relevant departments is often closely watched, and the public expects to see a positive and responsible attitude to solve problems, rather than simple evasion or prevarication.
In the Internet era, hot events are often driven by commercial interests, and the public remains sensitive to possible issues such as business cooperation and benefit distribution. The existence of such rumours also suggests that the relevant parties need to be more transparent and open in handling the incident to reduce misunderstanding and suspicion.
In short, I think that the "Wang Po took a month's vacation" incident should be considered from multiple angles. On the one hand, it is necessary to pay attention to the rationality and necessity of the incident itself to ensure the safety and sustainability of the event, and on the other hand, it is also necessary to pay attention to the public's reaction and the trend of public opinion, and respond to the public's concerns through active communication and transparent operation. At the same time, it is also an opportunity for relevant departments and organizations to reflect on and improve their emergency management capabilities, public opinion guidance capabilities and public relations handling capabilities.
Government departments in dealing with a crisis of public opinion
We should pay more attention to the changes in public sentiment and be more humane
Top news: Wang Po Zhao Mei has actually worked in the Wansui Mountain Scenic Area for many years, and has recently become a top stream in the "tap water" style communication of the self-media. What are the characteristics of current network communication embodied in this communication method?
Yu Chunsheng: In the case of "Wang Po Says Media", ordinary tourists and self-media quickly spread the image of Wang Po on the Internet by shooting and sharing videos, and in the process of spreading "Wang Po Talking Media", the audience participated in the dissemination of the content through comments, forwards, likes, etc., forming a strong communication momentum.
Based on the characteristics of Internet communication and the characteristics of emotional resonance and story communication, the image of Wang Po Zhao Mei and her program not only have the charm of traditional culture, but also incorporate modern elements, which combines tradition and modernity, humor and sincerity, and is easy to arouse the emotional resonance of the audience, thereby promoting the dissemination of content.
Top news: Different from the public opinion that was applauded by the whole network in the early stage, due to the recent "Wang Po vacation", public opinion began to turn to questions about the local area in Kaifeng. What measures do you suggest the relevant authorities should take to better deal with possible crises of public opinion?
Yu Chunsheng: The shift in social attitudes is a common phenomenon in the development of online public opinion, and it is the public's attention and reaction to the progress of the incident and the response measures of relevant parties. In the case of "Wang Po's vacation", the turn of public opinion may be due to the gap between the audience's expectations and reality. The public has high expectations for the hot event of "Wang Po Says Media", and hopes to continue to enjoy this fresh entertainment experience. When events change, such as a vacation date, it can lead to public disappointment and questioning.
However, when the relevant departments do not disclose information transparently or communicate with the public when handling the incident, it may lead to misunderstanding and suspicion, which in turn leads to a negative turn in public opinion.
Of course, we do not rule out the complexity of the event itself. Any social event may be accompanied by a variety of complex factors, such as management issues, safety risks, business interests, etc. When these issues are gradually exposed, they can affect public attitudes and perceptions.
In view of this situation, we suggest that the relevant departments should inform the public of the true situation and progress of the incident in a timely manner, maintain information transparency, reduce misunderstandings caused by information asymmetry, and take the initiative to guide public opinion and spread positive energy.
When dealing with public opinion incidents, government departments should pay more attention to the changes in public emotions and take humane measures to reflect the current humanistic care and sense of public responsibility. They can also learn lessons from the incident and reflect on and improve relevant policies and measures to avoid similar problems from happening again.
Traditional media need to "follow the trend":
Leverage new technology platforms to create mainstream authoritative media
Top News: In fact, after the Kaifeng Wang Po was detonated and fermented by the media, it then attracted the attention of traditional media and academics. Do you think this phenomenon is the normal logic of traditional media focusing on social hotspots, or is it a reconfiguration of media structure and functions under the new pattern of Internet communication?
Yu Chunsheng: The above phenomenon is not only the normal logic of traditional media focusing on social hotspots, but also reflects the reconfiguration of media pattern and function under the new pattern of Internet communication.
From the perspective of traditional media, it is one of their basic responsibilities to pay attention to and report on social hotspots. Traditional media usually have professional news gathering and reporting capabilities, which can conduct in-depth mining and comprehensive analysis of events, and provide more authoritative and in-depth information to the public. When a hot event on a self-media platform attracts widespread attention, the secondary intervention of traditional media can help to enhance the public attention of the event and guide the public to form a more comprehensive and rational view.
Second, under the new pattern of Internet communication, the pattern and function of the media are changing. Ordinary individuals can also become nodes for the dissemination of information. This change makes it necessary for traditional media to re-examine their roles and functions, and pay more attention to the interaction and cooperation with self-media.
It is based on the academic research needs of the new media phenomenon. Through the study of such phenomena, the academic community can explore the new laws of communication, the influence of the media, and the formation and evolution of public opinion. This is of great significance for understanding and guiding online public opinion and promoting the healthy development of the media industry.
Top News: In fact, with the new era of media transformation, traditional media is also transforming. For example, Top News is attracting more and more creators to settle in and create a more credible and authoritative mainstream MCN organization, which has covered more than 30 industries such as cultural tourism, culture, education, and health. What do you think is the key to the transformation of traditional media, and how to reach and influence more users to maximize their impact?
Yu Chunsheng: The key to the successful transformation of traditional media lies in whether it can adapt to the changes in the digital era, use new technologies and platforms to improve the quality and efficiency of content and communication, and continuously empower platforms and media through technology.
In order to maximize the influence of traditional media, it is necessary to attach great importance to the application of media technology on the basis of content innovation. Content has always been the core competitiveness of traditional media. Traditional media need to constantly innovate content formats and topics to provide in-depth and valuable reporting and analysis to attract and retain users.
In the new era, media communication needs to actively use new technologies such as artificial intelligence, big data analysis, and cloud computing to improve the efficiency and accuracy of content production, and at the same time better match users' interests and needs through technical means such as algorithm recommendation.
Through the above measures, traditional media can continuously improve their communication power and influence in the process of transformation, reach and influence more user groups, and maximize their influence. At the same time, traditional media should continue to pay attention to the changes in the media industry and communication environment, and flexibly adjust their strategies to adapt to the changing media ecology.
