The cervical spine could not move, the back hurt so much that it could not stand up, and the shoulder was cold and painful as if it was frozen...... Are you familiar with these painful experiences?
Aunt Guo, who lives in Chenghua District, Chengdu, is a frozen shoulder patient. Her shoulders were often cold and sore, sometimes lasting up to two months. Recently, under the leadership of her son, Aunt Guo came to Xiuyu next to the community to do artificial intelligence robot physiotherapy, and her frozen shoulder has improved a lot. "It's so convenient to go out and buy a grocery store, and by the way, I did the physiotherapy right at the doorstep!" Aunt Guo sighed.
It is understood that this Xiuyu store has accumulated a large number of "fans" and "repeat customers", and many people regard it as their "health housekeeper", not only will they regularly come here to do artificial intelligence robot physiotherapy or weight loss, but also bring family and friends to come. It is reported that there are nearly 1,000 "health butlers" like this in 40+ cities in mainland China, all of which are directly operated by Xiuyu, and millions of customers have benefited from this and regained their health and happiness.
The big health industry has ushered in the outlet, and "consumption for health" has become a daily purchase habit of the public
In recent years, driven by factors such as policy support, economic development, social progress and technological upgrading, the mainland's health industry has ushered in huge development opportunities. From the demand side, with the continuous improvement of people's living standards and health awareness, the concept of health has also shifted from the original focus on disease treatment to the current prevention and health care, and "preventive treatment" has become the general trend, and everyone's demand for health management and health promotion is also increasing. From the supply side, the wide application of artificial intelligence, big data, Internet of Things and other technologies in the field of big health has promoted the industry to become convenient, specialized, precise and high-end, and is increasingly favored by consumers.
It is predicted that by 2024, the total revenue of China's big health industry is expected to reach 9.0 trillion yuan, a significant jump from the total of 8.0 trillion yuan in 2021. The statistics of Tmall Health also show that in 2023, the number of annual purchasing users of Tmall Health will be nearly 300 million, and the average annual purchase frequency per capita will exceed 5 times, reaching a transaction scale of 100 billion yuan. It can be seen that the tuyere of the big health industry has arrived, and "consumption for health" has gradually become the daily purchase habit of consumers, and there is a trend of evolution from "selective consumption" to "health demand".
Using artificial intelligence + big data, this company seizes the "C position" of the big health industry track
In the past, if people had any discomfort, such as shoulder and neck pain, lumbar strain, sports injury, etc., they would go to a traditional physiotherapy shop to find someone to do a massage. However, in recent years, with the deepening of the aging population, the demographic dividend of the mainland is gradually disappearing, and the high labor cost and the instability caused by manual massage have made the traditional physiotherapy industry gradually decline. Under this situation, Xiuyu, which started with weight loss and accumulated a reputation for physiotherapy, took the lead in introducing artificial intelligence into the big health track, and carried a digital "express", creating a new situation of artificial intelligence robot physiotherapy, and ushering in a new vitality for the traditional physiotherapy industry.
It is understood that compared with technicians who are easily tired and will be swayed by emotions, Xiuyu's artificial intelligence physiotherapy robot will not only not be tired, but also will not be affected by emotions, and can provide more professional, efficient and stable physiotherapy services for the public. Taking Xiuyu's "trump card" - Xiaotong physiotherapy robot as an example, according to relevant test data, Xiaotong physiotherapy robot runs for 30 minutes, and its massage frequency can reach 15,000 times, which is equivalent to 8 hours of continuous massage by experienced senior technicians.
As early as 2015, Xiuyu began to carry out digital reform and established a management system of big data + Internet of Things to achieve digital marketing and management. According to data, through digital marketing on Douyin, the transaction rate of Xiuyu stores has increased from less than 5% to 40%, the cost of customer acquisition has decreased from more than 20,000 to more than 2,000, and the number of new customers, activity, and the stable number of old customers have reached historical peaks. With the help of the "smart brain" of the intelligent data system, Xiuyu has created a business model that strengthens the centralization of information in the headquarters, and the operation and data analysis reports of each store can be seen at a glance, whether it is the problem of customer loss with the flow of employees, or the financial pressure and financial risk of store stockpiling, which has been greatly reduced.
With the continuous advancement of the "Healthy China" strategy, coupled with the deepening of the aging population, the sub-health of young people is becoming more and more common, and the big health industry will have greater room for growth, and the market prospects are improving. In such a context, Xiuyu can dare to be the first, take artificial intelligence and big data as the starting point, based on the positioning of "health housekeeper", and successfully seize the "C position" of the big health track, and its strategy and execution are extraordinary. In the future, I hope that more similar dark horses will emerge in the industry to benefit the health of the Chinese people!