On April 9, 2024, AOC Display, a world-renowned professional display equipment provider and brand, gathered with channel partners across the country in the Year of the Dragon to hold the 2024 AOC Display Channel Partner Conference entitled "Three E Flying Dragons, Seven Stars Flying Wild" in Hanoi, Vietnam!
AOC Display's 2024 Channel Partner Conference was held in Hanoi, Vietnam
At the event, Wu Renkui, Vice President of TPV Technology and Global General Manager of OBM Display BU, Yan Lidong, General Manager of TPV OBM Display BU China, Xu Yuzhang, Global BE Associate of TPV Technology, Lin Weikang, General Manager of B2C Sales of OBM Display BU China, Fan Deyong, General Manager of B2B Sales of AOC Display, Lin Yuru, Global BM Director of OBM Display BU of TPV Technology, Xiao Guanghong, Global QM Director of OBM Display BU of TPV Technology, Leaders and guests such as Chen Min, Global Purchasing Head of OBM Display BU and heads of various functional departments attended the meeting and joined many channel partners to "Gather in Thang Long"!
Channel partners from all over the country joined AOC Display to attend the conference "Gathering in Thang Long?"
Look at the global vision and seek a brilliant career
Mr. Wu Renkui, Vice President of TPV Technology and Global General Manager of OBM Display BU, made an opening speech, Mr. Wu said that in the past year, even in the face of the turbulent global situation and uncertain economic pattern, TPV Technology's OBM Display BU, the world's largest display intelligent manufacturer, still achieved global annual shipments of 16 million units, a market share growth of 2.1%, ranking second in the world, and the world's first global market share of its AOC and AGON brand e-sports and gaming display products. Relying on the strong support of all channel partners, TPV OBM Display BU has also achieved annual shipments of 6.5 million units in the Chinese market, a year-on-year increase of 5.5%, and a market share increase of 1.3%, and its own brand AOC display, with an annual shipment of 4.75 million units and a market share of 26%, has won the sales champion of China's display market for the 14th consecutive year.
Mr. Wu Renkui, Vice President of TPV Technology and Global General Manager of OBM Display BU
Share insights into the global economic environment and display industry development trends in 2024
As for the industry development trend in 2024, Mr. Wu made an authoritative forecast based on IDC's data research report and keen insights rooted in the global market over the years. Mr. Wu said that this year will still be a year of both challenges and opportunities. There are not only global exchange rate fluctuations and inflation crises caused by uncertain factors such as local conflicts and economic sanctions, but also the steady increase of the global display market, with the overall increase of 3.3% in the domestic market, especially in innovative segments such as OLED/QD-OLED/MiniLED.
In the face of opportunities and challenges, TPV Technology will leverage the strength of the world's leading group and the global production and research layout to empower and deepen the product layout of OLED and other subdivisions with innovative technologies such as AI and artificial intelligence that have swept the world and the application optimization of high-energy industries such as games and e-sports. In addition, we will strengthen the linkage and cooperation with leading enterprises in the domestic market, and work hard with channel partners to achieve the annual shipment of 18 million units in the global market and 7.5 million units in the Chinese market under the protection of the stable exchange rate policy and business environment in China.
Rooted in the domestic market, the layout of the strategy of a big country
"The more the mountain that cannot be crossed, the more it reaches its peak, and the more it crosses the river that cannot be crossed, it reaches the other side." Subsequently, Yan Lidong, general manager of TPV OBM Display BU China, kicked off the lecture with this famous quote of Genghis Khan. Mr. Yan explained in detail the "crossing", "river" and the deep meaning contained in the famous saying, and invited all partners on the scene to join hands with AOC Display in 2024, starting from this channel conference held in Hanoi, Vietnam, with the goal of AOC Display China's fifteenth consecutive championship in the Chinese market, overcoming difficulties and starting again towards the top!
Mr. Yan Lidong, General Manager of TPV OBM Display BU China
Bring the MNT strategy sharing in the Chinese market in 2024
In order to achieve this goal, Mr. Yan led all colleagues of TPV Technology OBM Display BU in China to formulate a display BU big country strategy of seven brand matrices, with AOC, the first Chinese brand in the Chinese display market, and Philips, the first foreign brand, as the core, and joined hands with its display brands such as AGON, EVNIA, GreatWall, ENVISION and LUVIA to form a seven-star high-light pattern. In addition, with the seven-star channel segmentation layout with online and offline, B2B and B2C comprehensive coverage, and the seven internal measures led by the group's internal innovation, efficiency and quality control, it has laid a foundation for adhering to the strategic goal of achieving the annual sales of 7.5 million units and 45% market share in China's display market in 2024, and also escorted the legendary achievement of AOC display to create fifteen consecutive championships.
In addition, Mr. Yan also conducted a more detailed analysis and interpretation of China's economic environment and the development trend of the industry and market in 2024. He put forward the concept of "new quality productivity in the display industry", and comprehensively laid out the product application ecology under the leadership of OLED, MiniLED, E-Paper and other three-E innovative technologies. At the same time, we should also actively embrace the innovation and development of AI artificial intelligence, seize the AI smart display outlet under the first year of AIPC hardware, comprehensively cultivate the three high GDP markets of high score, high brush and high image quality, and work with channel partners to show our performance ambitions in the broader Chinese market with the industry prospects of high premium, high profitability and high returns, and the strategic guarantee of "three E and seven stars".
B2C/B2B marketing preaching, showing the grand plan of performance
After having a preliminary understanding of the global market and the Chinese market in 2024, the strategic layout of the overall development of the AOC brand. Lin Weikang, General Manager of BUB2C Sales of OBM Display in China, and Fan Deyong, General Manager of B2B Sales of AOC Display, respectively made detailed elaborations on the implementation of the strategic layout in the B2C and B2B segments.
Under the guidance of the OBM display BU big country strategy, Lin Weikang believes that after the decade of foreign brand brands in the 1990s, the decade of domestic brand channels in the 2000s, and the rise of e-commerce in the 2010s, after the decade of product king, the 2020s has already opened a decade of organic integration of Evergrande, products and channels, and this period will also be a golden decade when fans are king and user traffic is king! For this point,As early as in the 2000s, in the decade,It has stabilized the champion of China's display market,And this honor has been continued to this dayAOC display has a deep experience,And with the 2023 network media plus e-commerce platform cumulative exposure of more than 1.2 billion hands-on practice,AOC display insight into unlocking the password that traffic is king,It is to win the favor of young users。
Mr. Lin Weikang, General Manager of BUB2C Sales of OBM Display in China
Elaborate on the new marketing strategy for B2C/Online in 2024
Therefore, in his speech, Lin Weikang summarized and refined the marketing strategy in the field of AOC display B2C/Online in 2024 into four embraces, namely embracing the trend, embracing integration, embracing Online, and embracing post-00 young users! Fully welcome the arrival of the King era of Allin One, a product and channel in the 2030s!
In the presentation of the B2B marketing strategy, Fan Deyong, general manager of AOC Display B2B sales, shared the market achievements and industry opportunities in 2024 for AOC commercial display products in terms of industry expansion, political procurement shortlisting, e-commerce coverage and product listing in 2023-2024. It is further pointed out that in 2024, the marketing strategy focus of AOC in the B2B field of commercial display will focus on further industry segmentation, subdividing the specialized fields of different enterprises in the same industry, and subdividing the display needs of users in different positions under the unified enterprise. With global strength and worry-free service as the guarantee endorsement, we strive to become the first choice for industry users to display procurement standards, and help channel partners in the B2B field to open a new peak in their careers in 2024!
Mr. Fan Deyong, General Manager of B2B Sales of AOC Display
Share the marketing strategy of the B2B field in 2024
A new chapter of the dragon takes off, and the eyes are on a brilliant new chapter
At the same time, at this channel partner conference, out of good expectations and strong belief in the new glory of the Year of the Dragon, AOC Display also carefully prepared the 2024 annual interactive ceremony for the on-site channel partners, and invited all partners to work with AOC Display to "put the finishing touch" on the new year's new chapter of the business!
The leaders and guests gathered together to happily put the finishing touches on the red dragon mascot that is thriving, financial, persimmon Ruyi, and big orange
On the stage, Mr. Wu Renkui, Vice President of TPV Technology and Global General Manager of OBM Display BU, and Mr. Yan Lidong, General Manager of Display BU in China, each holding a paintbrush to add the finishing touch to the Oriental Dragon on the screen, the dragon carrying the expectations of all partners for 2024 take-off was immediately awakened, and with a high-spirited attitude, wrapped in the determination of AOC Display and all channel partners to fight and climb in the new year, the dragon soars into the sky, and the peak is met! This move also quickly detonated the atmosphere of the scene, and all the guests and channel partners were full of enthusiasm and full of infinite expectations for working together to create a new glory in the display world.
Mr. Wu and Mr. Yan put the finishing touches on the mysterious Oriental Dragon, taking advantage of the take-off of the 2024 Lunar Year of the Dragon
Hand in hand with all channel partners, Longxing has a bright future
A variety of honors are added to welcome the highlight moment
Of course, while looking forward to new brilliance, AOC Display also does not forget to thank channel partners for their achievements in the past. At the end of the channel meeting, AOC Display awarded several awards such as the All-round Champion Award, the Peak Contribution Award, and the Sales Contribution Award to the merchant partners who have made outstanding contributions in the field of B2B, B2C, Online and other channels in 2023.
The winning partners in the B2B field took the stage to receive the awards
The award-winning partners in the B2C Online field took the stage to receive the award
B2C Offline领域获奖伙伴登台领奖
With nearly 100 years of professional, dedicated and specialized accumulation of display products, and channel partners who have been by your side for decades to support and work together, AOC Display has an extremely firm belief and confidence in the future. With three E technology as the core of innovation, AOC Display is committed to continuously exporting three high-quality display products and video solutions for global users. With the seven-star channel and seven major measures as the guarantee, AOC Display strives to fulfill the responsibility of the champion brand and fully promote the innovation and upgrading of China's display market. In 2024, taking Thang Long as an opportunity, AOC Display will also join hands with all channel partners to embark on a bright future and open a brilliant new chapter!
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