On March 23, the 2024 Autumn and Winter China International Fashion Week hosted by the China Fashion Designers Association was grandly opened in Beijing.
With the theme of "Fu", this season delves into the core values of Chinese aesthetics, intangible cultural heritage innovation, cross-border national tide, green and sustainable, digital and intelligent fashion, and intellectual property.
The newborn day, the full moon. "Six Rites, Zhang Xiaoqi" brought "Origin of the East, Sunrise and Moon Heng" as the opening show, in the Golden Hall of Beijing Hotel, for the AW24 China International Fashion Week kicked off.
Inspired by the intangible cultural heritage of the Miao people, the show uses the traditional story "Butterfly Mother" in Xiangxi as the source of creation, showing the cycle of life and the laws of nature.
Through the four chapters of "Origin", "Inheritance", "Time and Space" and "Eternity", it profoundly interprets the eternal power of maternal love and great love.
Based on oriental aesthetics and wisdom, and integrating traditional intangible cultural heritage handicrafts with modern fashion elements, the designer draws inspiration from the Miao intangible cultural heritage crafts to convey the profound connotation of great love in the world, so as to show the unique charm of Chinese design and culture to the world.
The whole press conference started from the story of "Butterfly Mother", combined with the intangible cultural heritage culture of the Miao people in Xiangxi, and realized the perfect integration of ancient stories and modern techniques.
In this way, the brand of LOOLAYY inherits mother's love and shows its profound cultural heritage and modern values.
This product series cleverly integrates the essence of intangible cultural heritage such as "Miao Silver Batik", "Paper-cutting Culture" and "Tiger Chisel Flower", and innovatively introduces ostrich feathers, patch embroidery, retro lace and pure handmade beading and other crafts, blending with new and natural fabrics to create a layered visual feast.
Drawing on the essence of Miao embroidery culture, the fashion designer integrates its patterns and color elements with warm and smooth silhouettes, presenting the beauty of Chinese costumes in the new season with the main tones of blue, blue, red, purple and other tones.
BOTAO Boyu Long & Cong Xiaochuan
BOTAO, a pioneer of Chinese designer brands, was founded by Mr. Bo Tao, a well-known fashion designer, since 1991, and has always adhered to the core concept of "constantly creating classics and perfection".
The brand is deeply rooted in traditional Chinese philosophy and unswervingly writes its own aesthetic proposition for the Chinese.
This season, BOTAO grandly launched the "National Style, Xinghan" series. Among them, the word "Han" symbolizes Xinghan, that is, the Milky Way, and since ancient times, Xinghan has carried a grand meaning in poetry and songs.
In traditional Taoist thought, Xinghan is regarded as the origin of the Chinese nation, therefore, the descendants of the Chinese people take "Han" as their own family name, expressing their awe and worship of the universe and heaven and earth. ”
The design of BOTAO's series cleverly integrates the Taoist cosmology into every garment, with the national style as the rhyme and the Xinghan as the soul, aiming to show the romantic feelings of the Chinese.
Anandi Deng Xiaoming
Anandi, originally from Italy, has won the favor of high-class socialites since entering China in 2016 with its unique charm.
The core concept of the brand lies in the harmonious blend of Eastern and Western cultures, creating a "handsome, elegant, high-end" Italian celebrity style, so that every woman can freely show her diverse face and explore her true self with a pleasing attitude.
In "The Book of Songs, Erya", "Celebrity Erya" is given the praise of "Zhan Ru Renxi, Bang Zhiyuan!", which means those peerless beauties. Anandi understands this and is committed to creating a new image of the times for the new upstart women of the East and the West. The brand not only inherits the essence of traditional culture, but also skillfully combines luxury new Chinese style with international fashion trends, extracts the freehand beauty of ancient rhyme, and maintains the brand's consistent elegance and arbitrariness.
Through the expression full of texture, Anandi focuses on the oriental charm of "Celebrity Erya", and vividly interprets the progress, extraordinary temperament and exquisite inner nature of celebrities in the fashion trend. Every woman who wears Anandi can feel the confidence and charm from the inside out, become a representative of the new upstart of the times, and show her own celebrity style.
Clothes drag Dongfang Xu Wenjie
Born in 2021 in the bustling city of Shanghai, the brand draws on the essence of oriental philosophy and natural materials, and is committed to exploring the light Chinese haute couture art with international aesthetic trends.
Adhering to the philosophical concept of "less is more", it skillfully integrates the traditional oriental aesthetic conception with modern international fashion design, bringing a new visual feast to modern urbanites.
The "Tracing the East" series is inspired by the Tang Dynasty poet Chang Jian's "The Seclusion of King Changling". This collection is a unique minimalist art form, which skillfully interweaves the beauty of imagery in poetry with modern life. In the secluded place of the lonely clouds, in front of the flower shadows in the courtyard, and between the pine and the moon, we seem to be able to feel the particles of time and launch an infinite exploration of life. Thoughts travel the world, tracing the Orient, and the clothes drag the Orient with fashion as the carrier, recording the carving and circulation of the years.
This series concretizes the oriental artistic conception in the poems in the fluttering clothes, and each work seems to be a flowing painting. Entering the WTO with clothes and creating the environment with poetry, the clothes drag the East in the bustling city and stretch picturesquely, so that the wearer can show a unique oriental charm and fashion atmosphere while walking.
Plain White Horse
Adhering to the design concept of respecting nature, cherishing life, and pursuing harmonious coexistence with all things, plain white clothing selects natural fibers such as cotton, linen, silk, etc., combined with traditional shapes and crafts, to create clothing close to the heart, so as to meet the needs of positive, independent and strong modern women with inner wealth.
The AW24 theme, Sutra Traces, is inspired by the journey of a practitioner. Spiritual practice, for those who yearn for beauty, is a kind of pious faith and prayer, which requires inner purity and tranquility. Every setback is a tempering on the path of cultivation, and every time you step on the holy land, you can feel the touch and shock of your soul.
This season, Subai, continues to explore and move forward in practice, inherits the meaning of primitive life, integrates the harmonious beauty of nature with contemporary aesthetics, and the soul ripples in silence, blooming with Gesang flowers.
It is a journey to purify the soul, to experience the simplicity of modern life from the perspective of a practitioner, to feel the beauty of the fusion of tradition and modernity, and to show the dynamic and unique beauty in the restart of the mind.
北服秀BIFTSHOW北服秀 X DONSEE10&夹生：HALF MADE&PERMU 珀目 &UNPROFILE&阿尤达
As a landmark cultural brand of Beijing Institute of Fashion Technology, "Beifu Show" is committed to gathering advantageous resources and promoting resource sharing with the mission of inheriting culture and innovating the future.
DONSEE10 brand uses clothing as a medium to explore the harmonious coexistence of people and clothing, fashion and nature. Believing in the harmonious coexistence of traditional oriental aesthetics and contemporary art, HALF MADE is constantly exploring ways to reinterpret traditional elements in a more playful and life-like way.
PERMU, an ingenious menswear brand, focuses on discovering the subtle connection between clothing, body and nature.
UNPROFILE adheres to the philosophical concept of "not being defined", and shows the aesthetic "certainty" of different groups of people through a vague "uncertainty", conveying a vague but firm belief that each individual does not need to be defined by an external body.
The original intention of the AYUDA brand is to integrate the designer's understanding and creativity of pure art into fashion design, break the boundary between pure art and business, and create unique design works.
Valley Boy Li Wenjie
CREATED BY A COSTUME AND LANDSCAPE ARCHITECT, VALLEYOUTH IS A BLEND OF VALLEY AND YOUTH.
"Valley" symbolizes that the brand's design is based on natural elements and draws on the insights of life as the source of creativity.
"Youth" represents an independent attitude and the spirit of pursuing freedom, showing curiosity about new things and love for clothing.
In the Valley Boys Fall/Winter 24 collection, with the theme of "Shepherd Boy", the cultural essence of nomads is deeply explored.
The entire series is inspired by the classic novel "The Fantastic Journey of the Shepherd Boy", from which it draws on the scenery, events and characters of the Shepherd Boy's journey to pursue his dreams and wealth, combined with the designer's personal growth experience, and conveys a deep understanding of life through the medium of clothing.
Shanshan|Chinese suit fashion trend released
Shanshan, a leader in China's suit industry, will return to China International Fashion Week on March 24, 2024. As the "exclusive partner of suits" released by China's clothing fashion trends, Shanshan has embarked on a future-oriented brand transformation journey.
"Order" not only represents integration and innovation, but also means the reshaping of new cultural values. The press conference started from the theme of different scenes to interpret the fashion proposition of Shanshan brand.
"Stacking" symbolizes exploration and departure, it focuses on the refinement of modeling technology, aiming to show the technical beauty of Chinese suits, and profoundly interprets the inner essence of fashion;
"Circulation" represents regulation and balance, it connects the present and the future, conveys the new proposition of contemporary Chinese youth on quality life, and shows the fashion attitude of mixing and matching, crossing time and space;
陳宇CHNNYU·陈宇
Chen Yu CHNNYU, an independent fashion brand created by Chen Yu, an outstanding Chinese womenswear designer, adheres to the core concept of "inheritance, innovation, independence and balance".
Its diverse line, which includes UNISEX unisex collections, functional apparel and sustainable fashion pieces, combines the mastery of fabric and structural tailoring, feminine and tough, and embodies the essence of balance.
This season's theme, "Root No. 3 – My Time, Between the Clouds", depicts a vision of an upcoming era in the future, focusing on social upheaval and the rapid development of AI technology. In this era, the social form will be reshaped, the life scene will be renewed, and people's understanding of fashion and clothing needs will also undergo profound changes.
Faced with the challenge of futuristic design, designers need to find a balance between heritage and innovation development. As a prologue to the story of the future, this season's press conference emphasizes the harmonious coexistence of technology and romance, heralding that the era of advanced artificial intelligence will be full of wisdom and warmth.
Beautyberry·王钰涛
Beautyberry, founded by Wang Yutao, an outstanding designer who won the "Golden Top Award" of Chinese fashion design, deeply depicts the unique charm of men and women in the city.
Beautyberry's design is simple and elegant, sensual and luxurious, without too much exaggeration, it can make people feel its unique charm, watch the purity, and appreciate the beauty of life.
This season's "Shake it baby" collection was released, and the designer subtly incorporated the minimalist look of the 90s into the Fall/Winter 2024 collection. Rebellion and harmony, collision and calmness, seeking a balance of elegance and strength in contradictions.
The structure of the garment is handled just right, and it naturally sways in a modern posture when walking. Battlefield accordion pockets are cleverly used on tweed coats, wool-twill jackets and satin skirts, and the overall design is wide and inclusive to suit the body of different genders. The pieces and shapes have stood the test of time and maintained the high level of craftsmanship that the brand is known for.
In terms of color use, the designer reduced the overall color saturation, and the earth color system was integrated with elegant purple, and the dark blue showed another high-end dark charm. The details are memorable through the subtle contrast of materials.
CHEN.1988
CHEN.1988, founded in 2016 by Mr. Chen Long, who won the title of China's top ten fashion designers, is committed to showing the beauty of the lines of clothing silhouettes. Its design is characterized by hard and smooth lines, cleverly blending men's and women's clothing styles, presenting a clean and neat visual experience, interweaving rigid and soft elements, and conveying the unique confidence and charm of modern women.
With the theme of "I'm in One Hundred Zero", this season's design explores the emotions of the moment and strives to resonate with people through clothing.
In terms of the use of color, it opens with blue ice gray, and cleverly blends warm sand, oatmeal khaki and ice water blue to create a fresh and warm atmosphere. Subsequently, the addition of bright colors such as purple gray and wood purple is like a touch of warm sun in winter, bringing light to the road ahead. The blend of bitter chocolate, teak coffee, seaweed green and black presents a sense of stability and naturalness, making people feel as if they are in the lap of nature.
In this season's clothing design, the collision of fabric texture and cut has become a highlight. The designer skillfully uses a variety of fabrics and exquisite cutting techniques to create clothing styles that are both fashionable and functional.
Athleisure-inspired styling continues throughout the season, providing warmth and comfort for the wearer, bringing calm, relaxation and well-being to the wearer in the midst of a busy life.
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AW24 China International Fashion Week
Brilliant bloom