"Blessed with a mouth. On April 2, sponsored by the Jiangsu Grain Industry Association and undertaken by the Jiangsu Water Yun Sumi Industry Research Institute, the implementation and promotion meeting of the "Water Yun Sumi" brand promotion action plan was held in Nanjing. Nanjing 5758 "Internet celebrity" amazed the audience, and the whole venue was overflowing with rice fragrance. Many guests and audiences have said that the rice is moderately soft and hard, the Q bomb is chewy, and there is a trait: it is not hard after cold. This is a scene that the reporter of the grain and oil market newspaper saw at the scene.
The purpose of this promotion meeting is to implement the strategic requirements of the Jiangsu Provincial Party Committee and Provincial Government to continue to promote the brand building of "Shuiyun Sumi", implement the three-year action plan for the promotion of the "Shuiyun Sumi" brand of Jiangsu Provincial Food and Material Reserve Bureau, further improve the quality of "Shuiyun Sumi" products, enhance the brand competitiveness of Sumi's core enterprises, and promote the high-quality development of the rice industry.
"Nanjing 5758, beautiful and delicious"
This meeting focused on the promotion of the brand of "Shuiyun Sumi", implemented the action of variety cultivation and quality management, promoted high-quality varieties, created a model of "three products and one standard" standardized planting base of Shuiyun Sumi, promoted the quality improvement of "Shuiyun Sumi" from key elements such as variety optimization, planting technology, and base management, and comprehensively improved the product quality and market competitiveness of the core enterprises of "Shuiyun Sumi".
Shen Yi, a first-level inspector of Jiangsu Provincial Department of Agriculture and Rural Affairs, Han Feng, a first-level inspector of Jiangsu Provincial Food and Material Reserve Bureau, You Xiaoping, director of the Safe Storage and Science and Technology Division, and the heads of relevant departments and colleges of the Provincial Department of Agriculture and Rural Affairs, the Provincial Food and Material Reserve Bureau, and the Provincial Academy of Agricultural Sciences.
Shen Yi, a first-level inspector of Jiangsu Provincial Department of Agriculture and Rural Affairs
The most beautiful April day in the world. As a highlight of the promotion meeting, the "Shuiyun Sumi" Industry Research Institute released a new type of rice - Nanjing 5758, which is a new variety of japonica rice with a unique and excellent taste after Nanjing 46, which is known as "the most delicious rice in Jiangsu".
According to Wang Cailin, president of Jiangsu Province "Water Yun Sumi" Industry Research Institute, Nanjing 5758 has a taste value of 84 points, with a crystal clear appearance, and the rice grains are basically white and transparent. "This is a unique hard rice variety in japonica rice with excellent taste, which has both the appearance of Northeast rice and the taste of Jiangsu rice."
"Nanjing 5758, beautiful and delicious", Zhang Yadong, deputy director of the Institute of Food Crops of Jiangsu Academy of Agricultural Sciences, told reporters that Nanjing 5758 is a late-maturing japonica and early-maturing variety, suitable for planting in the hilly areas of Suzhong and Ningzhen in Jiangsu Province.
In fact, the Nanjing series of rice has become the main raw grain variety of "Shuiyun Sumi" brand rice, which "has the toughness and chewiness of northern rice and the soft, glutinous and sweet characteristics of southern rice", and has become the golden sign and brand chip of "Shuiyun Sumi".
Another type of rice was also released at the promotion meeting: Nanjing Salt No. 1. According to reports, Nanjing salt No. 1 is a salt-tolerant variety, suitable for planting with fresh water irrigation in the saline-alkali land with a soil salt content of less than 0.5% in the japonica rice area along the yellow rice blast in Jiangsu and Shandong, and its demonstration and promotion will make outstanding contributions to the improvement of the ecological environment of the saline-alkali land along the beach in Jiangsu and the construction of the ecological granary of the saline-alkali land.
Han Feng, a first-level inspector of Jiangsu Provincial Food and Material Reserve Bureau
Han Feng said that the promotion of a new generation of iconic rice varieties with Jiangsu characteristics, with consumers "what they like", to promote the circulation link "what to harvest", and to guide the planting link "what to plant", will play an important role in promoting the upgrading of high-quality rice varieties and the quality and efficiency of the high-quality rice industry.
"Three products and one standard" use Beidou to navigate
At the promotion meeting, Wang Linsong, the winner of the 2023 "Three Products and One Standard" demonstration base and general manager of Liyang Suifeng Agricultural Technology Co., Ltd., introduced the typical model experience. It is reported that the base of Qingfeng Village, Nandu Town, Liyang, is also known as "the first party in Jiangsu".
Wang Linsong told reporters that adhering to scientific and technological means to improve fine management is the foundation, and the demonstration party adopts domestic advanced laser leveling technology and Beidou navigation ditching technology. Laser land leveling can solve the problems of difficult land leveling and uneven irrigation, and ultimately achieve the purpose of saving costs and increasing efficiency. Beidou navigation ditching is accurately positioned, the operation trajectory is straight, and the internal and external ditches are connected, so as to ensure drought irrigation and waterlogging drainage.
Taking advantage of the trend, the Jiangsu Grain Industry Association issued the "Water Yun Sumi" Three Products and One Standard "Demonstration Base Standards" and the "Water Yun Sumi" Three Products and One Standard "Demonstration Base Scoring Rules" drafted by the Jiangsu Water Yun Sumi Industry Research Institute. All post-production links are included in the track of standardized production management to achieve the purpose of improving product quality, strengthening brand awareness, and promoting the high-quality development of the high-quality rice industry.
According to media reports, over the years, Nandu Town, Liyang City, in accordance with the requirements of "three products and one standard" (variety cultivation, quality improvement, brand building and standardized production) of Shuiyun Sumi, has established a high-standard green production demonstration base for high-quality rice varieties, and created Shuiyun Sumi Qingfeng rice brand products, which has vigorously promoted rice planting step by step, the rice industry is rising, and the rice brand is thriving.
"Jiangsu First Party" lives up to its name. In 2023, in the village's ministerial-level green, high-quality and high-efficiency 1,000-mu demonstration base, yield measurement experts will randomly select 3 fields for yield measurement, with an average yield of 753.1 kg per mu. At the event, Wang Cailin announced: "Today's yield measurement reached a new high, with an average yield of 791 kg per mu and a maximum yield of 809 kg, breaking the record of the highest yield in history and reaching the yield target of super rice."
The "chip" of the industrial research institute is vigorous
In December 2020, under the vigorous promotion of the Jiangsu Provincial Food and Material Reserve Bureau, the Provincial Academy of Agricultural Sciences, the Provincial Food Group, the Provincial Agricultural Reclamation Rice Industry Group, and the Provincial Coastal Agricultural Development Company jointly established the Jiangsu Provincial Water Yun Sumi Industry Research Institute, which has been established for 3 years, from the cultivation of the core variety of "Water Yun Sumi", the formulation of quality standards and production technical regulations for excellent eating japonica rice, and the "three products and one standard" of Water Yun Sumi The demonstration and promotion of the whole industry chain technology has provided all-round technical support for the high-quality development of Jiangsu's high-quality rice industry. On November 7, 2023, the 13th China Grain and Oil List was announced, and Jiangsu Shuiyun Sumi Industry Research Institute won the "Leading Enterprise of China's Grain and Oil Rural Revitalization".
Seeds are the "chips" of agriculture. According to Huang Jun, in terms of research and development of excellent eating rice, the Provincial Academy of Agricultural Sciences' Grain Crops Research Institute has developed a number of excellent new varieties of japonica rice including Nanjing 46, Nanjing 5055 and Nanjing 9108, with complete supporting facilities for early, medium and late maturing varieties, and realized the Yangtze River Delta layout of excellent japonica rice varieties covering southern Jiangsu, central Jiangsu, northern Jiangsu and its surrounding areas including Shanghai, Zhejiang, Anhui and Shandong. The promotion area in Jiangsu Province has reached 15 million mu, accounting for 50% of the province's rice planting area. It has made important contributions to the province's food security and the development of high-quality rice industry.
Shen Yi pointed out that as of 2023, the cumulative promotion area of Nanjing series of excellent edible japonica rice will exceed 100 million mu, of which Nanjing 9108 has exceeded 5 million mu for 9 consecutive years, becoming the largest promotion area in Jiangsu Province and the third largest variety of conventional rice in the country; Nanjing 3908 totals 12.014 million mu, plus Nanjing 9308, Nanjing 2728, Nanjing 58, Nanjing 66, Nanjing 9036, Nanjing Jinggu, Nanjing 7718 and other Nanjing series excellent taste japonica rice at least 13 million mu. According to the annual promotion area of 13 million mu, the average yield per mu is 600 kg, the yield per mu is increased by 25 kg, and the price per kg is increased by 0.30 yuan, the income per mu is 253 yuan, and the farmers plant Nanjing series of high-quality varieties to increase their income by 3.289 billion yuan every year.
The grain and oil market reporter learned that the two new varieties launched at this meeting, Nanjing 5758 and Nanjing Salt No. 1, have their own characteristics. Nanjing 5758, the taste value is 82 points, and the rice quality has reached the first level of the national standard, which has greatly improved the appearance quality of Jiangsu's excellent edible rice. Nanjing Salt No. 1 was tested in a small area of saline-alkali land in Shuntai Farm in Yancheng last year, and the theoretical yield reached a new record of 561.1 kg per mu, which is expected to become a new star in the construction of ecological granary in saline-alkali land in Jiangsu.
Industry experts said that the launch of these two new varieties of Nanjing series will surely make new contributions to the development of Jiangsu's rice industry.
According to Wang Cailin, the business of Shuiyun Sumi Industry Research Institute involves three major sectors, which can be summarized as "three services": one is to serve the government, focus on the brand building of "Shuiyun Sumi", connect with the development plan of high-quality rice industrialization of governments at all levels, provide technical support for the building of high-quality rice regional public brands, and enhance the regional brand value and influence of high-quality rice. The second is to serve enterprises, focus on the technological innovation of the whole industrial chain of "Shuiyun Sumi", provide standardized technical products and services of the whole industrial chain for "Shuiyun Sumi" related enterprises, and enhance the brand benefits of "Shuiyun Sumi". The third is to serve farmers, focus on the technological innovation of the whole industrial chain of "Shuiyun Sumi", provide high-quality seeds and standardized planting technology guidance for large order planters of "Shuiyun Sumi", and improve the planting efficiency of high-quality raw grains. Since its establishment, Shuiyun Sumi Industry Research Institute has been adhering to the service concept, committed to improving the quality and efficiency of Jiangsu's high-quality rice industry, conducting research on "Sumi" quality standards, storage, processing, brand marketing, etc., and building a technological innovation service system for the whole industry chain such as research and development of Sumi varieties, variety cultivation, planting standard system formulation, storage and processing technology research and brand marketing, and gradually promoting the planting area of the core varieties of "Shuiyun Sumi" in the province, developing the cooperative enterprise of the whole industrial chain of "Shuiyun Sumi", and building "Shuiyun Sumi" Whole industry chain service demonstration base. In order to quickly enhance the public brand image of "Sumi" and promote the healthy development of Jiangsu's rice industry, it provides scientific and technological support.
"Good rice is grown. In Han Feng's view, since the establishment of Jiangsu Shuiyun Sumi Industry Research Institute, based on the main position of enterprise innovation, gathering high-quality resources from all parties in government, industry, academia and research, promoting Sumi core enterprises to build bases, select good seeds, strengthen management, plant good rice, harvest good rice, and produce good rice, which has changed the previous large-scale production of rice varieties, poor quality, low efficiency, etc., and provided strong scientific and technological support for the building of medium and high-end rice brands and the improvement of quality and efficiency of the rice industry. At present, in accordance with the technical specifications of the whole industry chain, "Shuiyun Sumi" has built a high-quality rice industry development model that combines green production of the base, purchase of orders at a higher price and operation of the brand market, and gradually formed a new pattern of grain circulation in which grain farmers grow good grain, collecting and storing enterprises receive good grain, processing enterprises produce good grain, and the people eat good grain.
"Water Rhyme Sumi" stepped on the spring and made another effort
Han Feng said that in the past two years, the province's grain and material reserve industry has always kept in mind the general secretary's earnest entrustment of "food should also play a brand", and in accordance with the deployment arrangement of the provincial party committee and the provincial government to strengthen the province, in-depth implementation of the "work plan for further promoting the high-quality development of the grain industry to help build a strong agricultural province", cultivating and strengthening the main body of characteristic grain and oil and deep processing industries, developing and expanding advantageous industrial clusters such as grain machinery manufacturing and oil processing, and continuing to build "water charm Sumi" Provincial public brands, and strive to take the lead in building a higher-quality food industry system.
Since 2017, Jiangsu Province has planned and promoted the brand building of "Water Charm Sumi" due to the situation, and has experienced the stage of brand planning, cultivation and growth. The provincial public brand of "Water Yun Sumi" has been included in the top ten major tasks and 100 key tasks of the provincial government for 7 consecutive years, and the Provincial Party Committee Document No. 1 has repeatedly made the deployment requirements of "continuing to promote the construction of the Water Yun Sumi brand". "Water Yun Sumi" from scratch, from small to large, from within the province to outside the province, from the unknown to the reputation of the day, the brand influence and driving force are increasing day by day.
Shi Qiping, vice president of Jiangsu Grain Industry Association
Over the past seven years, Jiangsu has formulated and released the country's first provincial group standard for the whole grain industry chain, organized the selection of 50 core Sumi enterprises, and held three sessions of the "Delicious Sumi" tasting competition. The first provincial rice industry research institute in the country was established - "Jiangsu Water Yun Sumi Industry Research Institute", and the first "Water Yun Sumi" flagship store was operated. Up to now, the province's "water rhyme Sumi" core enterprise production base of 2.2 million mu, annual production capacity of more than 6 million tons, annual sales revenue of more than 15 billion yuan, accounting for about 33% of the province's total sales of rice processing enterprises, driving the province's excellent rice varieties planting area of more than 18 million mu, high-quality japonica rice market purchase price per ton higher than ordinary japonica rice more than 400 yuan. "Shuiyun Sumi" has optimized the rice planting structure, driven the income of grain farmers, enhanced the development momentum of the rice industry, improved the supply capacity of high-quality rice, and contributed to improving the quality of Jiangsu rice, winning reputation, benefiting people's livelihood and increasing efficiency. "Water Yun Sumi" has won the public brand of China's grain and oil influence for 5 consecutive years, and the image of "assured, delicious and nutritious" is deeply rooted in the hearts of the people, and the products sell well all over the country.
"The high-quality rice industry is divided into three links: production, processing and circulation, and it cannot be a 'one-man show', but a 'chorus', which requires the coordination and linkage of multiple departments. Shen Yi pointed out that in the next step, we will work with you in many aspects such as the promotion of new varieties of excellent rice, the construction of green, high-quality and efficient demonstration bases, the cultivation of new agricultural business entities, and the promotion of the "Jiangsu Good Rice" brand to build an innovation chain, industrial chain and supply chain for the development of the rice industry in a larger scope, sing the brand of Jiangsu's high-quality rice industry, jointly promote the high-quality development of the province's high-quality rice industry, and jointly make new and greater contributions to ensuring food security and promoting the comprehensive revitalization of the countryside.
Han Feng emphasized that the provincial food and material reserve department will continue to promote the cultivation of "water rhyme Sumi" varieties, quality management, brand promotion, marketing expansion, and integrated development actions, so as to promote Jiangsu good rice to become China's famous rice, and Jiangsu grain industry province to transform into a strong industrial province.
Han Feng believes that this meeting issued the "Water Yun Sumi "Three Products and One Standard" Demonstration Base Standards" and the "Water Yun Sumi "Three Products and One Standard" Demonstration Base Scoring Rules" drafted by Jiangsu Water Yun Sumi Industry Research Institute, which provides a management basis and scoring standards for building a standardized demonstration base of "Water Yun Sumi", helps improve the quality of Sumi with standards, and achieves the core value of "assured, delicious and nutritious".
Wang Cailin, President of Jiangsu Province "Water Charm Sumi" Industry Research Institute
Wang Cailin said that the "Water Yun Sumi" Industry Research Institute must thoroughly implement the strategic requirements of the Provincial Party Committee and the Provincial Government to continue to promote the "Water Yun Sumi" brand building, implement the three-year action plan of the Provincial Food and Material Reserve Bureau to promote the "Water Yun Sumi" brand, and strictly follow the standards and scoring rules of the "Water Yun Sumi" three products and one standard demonstration base, screen and evaluate the demonstration base, further enhance the driving ability of the base to incentive, radiate and demonstrate, and promote the rice industry and standards, technology, brand, The in-depth integration of services will drive the upgrading and development of the regional rice industry and increase the income of agriculture and rural areas, and promote the transformation of Jiangsu's "good rice" to China's "famous rice" and Jiangsu's grain industry province to a strong industrial province.
According to public information, "Water Rhyme Sumi" set off again. On September 21, 2023, at the "Water Charm Sumi" Rice Culture Festival held in Xinghua, the Jiangsu Provincial Food and Material Reserve Bureau issued the "Three-year Action Plan for the High-quality Development of the "Water Charm Sumi" Brand (2023~2025)", opening a new chapter in the development of Jiangsu's rice industry. By 2025, establish and improve the standardized production system, modern storage and processing system, digital marketing system, and standardized quality system, improve the quality of the development of the grain industry, cultivate and strengthen the provincial key chain with an output value of more than 100 billion yuan in the whole industrial chain, and promote Jiangsu "good rice" to move towards China's "famous rice", and Jiangsu grain industry province to transform into a strong industrial province.
"Good rain knows the season, when spring happens. "The Nanjing 5758 recommended by this meeting is a unique hard rice variety in the excellent taste japonica rice, with both the appearance of Northeast rice and the taste of Jiangsu rice, the reporter believes that through the whole industry chain service provided by the Shuiyun Sumi Industry Research Institute for entrepreneurs, this variety will shine in the future. (Reporter Hu Zengmin and correspondent Cheng Song, originally published in China's grain and oil industry on April 9, 2024)
Source丨Grain and oil market newspaper
General Duty丨Liu Xinhuan Editor丨Congshen