Origin of the event
In the early morning of April 9th, Zhiji Auto issued a letter of apology, and the background of this apology letter was that Zhiji Auto had a problem of incorrect labeling of key parameters when comparing with Xiaomi SU7 at a product launch conference.
This mistake quickly became controversial.
Liu Tao, co-CEO of Zhiji Auto, then apologized to Xiaomi on his personal Weibo,
But Xiaomi does not accept this personal and informal form of apology,
And issued three statements in a row, asking Zhiji to publicly clarify and formally apologize to the misguided public.
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Hot comments from netizens
01
What kind of brand is Zhiji
02
The information at the press conference can be mistaken, this is Zhiji's rigorous attitude, and I believe that Zhiji's car will also be so rigorous
03
Lei's comparison method never overturns, I think Zhiji is right
04
After the world's first new product launch, Weibo will put the apology letter at the top, not the car company of the new product.
Why doesn't Xiaomi buy Zhiji's personal apology?
Xiaomi believes that Zhiji's mislabeling may have had an impact on consumer choice, so this is not just an issue between the two companies, but also a matter of public interest.
A Weibo apology is hardly enough to convey the seriousness of the matter, and it is not enough to repair the misleading effect on consumers. Xiaomi's request for a public clarification and formal apology is intended to underscore the seriousness and responsibility for the possible impact of misinformation on the public.
What is the significance of Zhiji's apology letter?
The public apology letter issued by Zhiji is a positive response to Xiaomi's request and a sign of responsibility to the public. By issuing an apology letter through official channels, Zhiji expressed his awareness of the seriousness of the incident and his willingness to take due responsibility and consequences, and do his best to repair the impact caused by the misinformation.
It shows that the company is aware of the seriousness of the incident and is willing to publicly take responsibility and repair the reputational damage. This is not only a formal apology to Xiaomi and the public, but also a reflection of Zhiji's reflection on its own mistakes and commitment to future improvements, which is a manifestation of corporate responsibility and integrity.
How big is the impact of this incident on both companies?
For Zhiji, this incident is a wake-up call that highlights the importance of content moderation and the impact of accurate information on brand credibility. For Xiaomi, the tough response demonstrates its awareness of the protection of brand image and consumer rights.
In the long run, this incident may prompt more companies to pay attention to information accuracy and avoid similar problems.
For Zhiji, this is an important lesson about brand credibility and internal management, emphasizing the need for accurate messaging.
For Xiaomi, the incident is an opportunity to maintain the brand image and consumer trust.
In the long run, the incident has promoted the industry's attention to information accuracy, and raised the public's expectations and requirements for corporate information dissemination.
conclusion
Zhiji's apology to Xiaomi is not just a simple mislabeling issue, it reflects the responsibility of enterprises in the dissemination of public information.
Zhiji's quick response and positive apology are commendable, but it is more important to learn from them and strengthen the internal audit process to avoid the recurrence of such problems. For consumers, this is also a reminder to discern information and choose products rationally.
We welcome everyone to leave a message to discuss, what do you think is the responsibility and role of enterprises in information dissemination?
#智己汽车向小米道歉##智己##小米汽车##小米#
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