In addition to being involved in the entertainment industry, the famous movie star Carina Lau, who is active on the screen, also has another extraordinary career - the founder and operator of the "Muse" bar. Many people are curious about why this bar, which has more than 150 stores in the country and has an annual turnover of 200 million yuan, has been able to achieve rapid development in a way that has zero investment? This article will reveal Carina Lau's unique and ingenious operation strategy and provide forward-looking reference experience for entrepreneurs in traditional industries.
In recent years, celebrity entrepreneurship is not new, but most celebrities still choose to invest or create film and television companies. However, as one of the representatives of Hong Kong actors, Carina Lau chose a different path. Surprisingly, Carina Lau has successfully copied more than 150 "Muse" bars at zero cost, with an annual income of up to 200 million yuan. However, all this is not the result of her personal financial investment, but the innovative business strategy that has made her have this achievement. Carina Lau found 49 loyal consumers and invited them to invest in the new store, each of whom only needs to invest 200,000 yuan to become a shareholder of the new store, while enjoying 60% of the bar's profits in return. This way of making money can not only get short-term gains, but also create long-term wealth.
In the operation of the bar, Carina Lau skillfully used consumer psychology and successfully stimulated the enthusiasm of investors. Carina Lau promised them that as long as they bought investment shares, they could exchange the accumulated points for precious gifts. This kind of operation strategy makes them feel that the bar has both face and profit, and they are naturally very willing to participate. This allows participants to share the brand advantages and resource channels of the "Muse Bar", thereby reducing operating costs and improving marketing effectiveness. At the same time, the success of Muse Bar shows the importance of creating and shaping a unique brand image through a sound marketing plan.
All in all, the success of "Muse Bar" lies not only in the innovation of its business model, but also in its grasp of consumer psychology and the successful application of marketing strategies. For the majority of entrepreneurs who are exploring the road of entrepreneurship, Carina Lau's practice is undoubtedly worthy of reference and research.