Recently, a small mistake by Zhiji Auto at its L6 press conference caused quite a stir.
At the press conference, Zhiji compared Xiaomi SU7 as a competing product, but it got into big trouble because of the mislabeling of the key parameters of Xiaomi SU7. This was supposed to be a grand event to display its own products, but due to an accident, Zhiji Auto became the target of public criticism!
Xiaomi is not a vegetarian here, and as soon as he saw that he was "pitted", he immediately issued a statement strongly condemning it. Xiaomi SU7, as Xiaomi's first masterpiece to enter the car rim, naturally does not allow any mistakes. Xiaomi said that Zhiji's behavior has seriously damaged the reputation of Xiaomi SU7 and also affected the judgment of consumers.
Subsequently, Zhiji CEO Liu Tao apologized, but Xiaomi did not buy it. Xiaomi felt that this kind of understatement apology was simply not enough to make up for Zhiji's mistakes, and demanded that Zhiji immediately clarify publicly and formally apologize to the public. And later "stepped up the offensive", saying that it had made legal preparations and would take legal measures to protect its own rights and interests if necessary.
Zhiji's side saw that the matter was getting bigger, so he hurriedly posted an apology letter on the official Weibo. said that the team's negligence in content moderation led to this mistake, and apologized to Xiaomi and the public.
Judging from the whole incident, Zhiji's behavior is indeed incomprehensible. As peers, we should respect our competitors and compete fairly. However, Zhiji chose to benchmark Xiaomi SU7 at the press conference, and there were errors in key parameters. This can't help but make people wonder if Zhiji wants to attract attention and increase his popularity in this way.
So many netizens don't seem to buy it, and they have speculated whether this is a means to rub off on Xiaomi's traffic, not the so-called audit negligence, but a deliberate move?
Even some netizens directly said that they didn't know the brand Zhiji before, but now that it's good, I feel that it has become popular all of a sudden, so does this mean that the "publicity" has been successful?
The events at this Zhiji car press conference are really laughable. I originally wanted to follow the Xiaomi comparison that was in the limelight, but it turned out to be self-defeating, and a parameter was marked incorrectly, so I made myself not a person inside and out. It seems that car companies are better off not playing this kind of "public opinion war" with opponents from the mobile phone circle, the risk is too great. The point is, he still plays comparison with Lei Zongbi?!
But then again, there seem to be disadvantages and advantages, so what do you think about this?
(Tips: If there is any infringement, please contact me to delete it as soon as possible, thank you for your understanding and cooperation.) ）