Samsung Galaxy AI's different strategies in the US and domestic markets
Samsung launched the Galaxy AI feature in the US market
In 2023, Samsung officially launched its latest artificial intelligence technology, Galaxy AI, in the U.S. market. This feature is integrated into Samsung's latest Galaxy S23 series phones, providing users with a more intelligent mobile experience.
The core of Galaxy AI is to use advanced machine learning algorithms, combined with the powerful computing power of mobile phone hardware, to provide users with intelligent functions. For example, smart cameras can automatically optimize parameters according to shooting scenes to capture better photos, smart assistants can provide personalized information recommendations and services based on user habits, and intelligent power management can intelligently adjust mobile phone performance and power consumption to improve battery life. All kinds of intelligent functions have greatly improved the user's mobile phone experience.
When Samsung launched the Galaxy AI, it didn't limit it to the latest flagship models. Instead, Samsung decided to devolve this feature to older phone models. This means that even if the user's phone is not the latest Galaxy S23, as long as it is the mainstream model launched by Samsung in recent years, the Galaxy AI function can be obtained through system updates.
The rationale behind this strategy is that Samsung wants to expand the user base of Galaxy AI as much as possible. After all, the value of AI technology lies in the wide range of applications. Only when more users can experience the intelligent functions of Galaxy AI can it truly realize its application value and promote the evolution of the entire mobile phone ecosystem.
The Galaxy AI feature is devolved to older phone models
The decision to devolve the Galaxy AI capabilities to older phone models is a testament to Samsung's forward-thinking approach to technology promotion.
First of all, doing so allows more users to experience the intelligent features of the Galaxy AI. In the past, new technologies were usually focused on the latest flagship models, and ordinary users often needed to buy the latest models to experience these cutting-edge technologies. But for many users, it is not realistic to change mobile phone devices frequently. By bringing Galaxy AI to older models, Samsung is breaking down this barrier and making this intelligent experience accessible to more users.
Secondly, this strategy is also beneficial to Samsung's long-term competition in the mobile phone market. In recent years, the cycle of mobile phone upgrades has been significantly extended, and users' willingness to update and replace phones is also declining. If Samsung only limits the Galaxy AI to the latest models, it will inevitably miss out on a large number of users in the mid-to-low-end market. By delegating this function, it can not only enhance the use value of old models, but also benefit Samsung's layout in the low-end market and enhance its overall competitiveness.
In addition, this strategy also reflects Samsung's responsibility in promoting technology. As an industry leader, Samsung has a responsibility to enable more users to enjoy the convenience of cutting-edge technology. Transferring the Galaxy AI to older models is not only a marketing strategy, but also a manifestation of Samsung's social responsibility. This is not only good for enhancing the brand image, but also helps to promote the technological progress of the entire mobile phone industry.
Samsung's dynamics in the domestic market
Unlike the U.S. market, Samsung is promoting the Galaxy AI feature at a relatively cautious pace in the domestic market. According to the understanding, Samsung has only launched the Galaxy S23 series of mobile phones in China, and has not devolved the Galaxy AI function to older models.
There are two main reasons behind this difference:
First of all, the competition pattern of the domestic mobile phone market is quite different from that of the United States. In the U.S. market, a few manufacturers such as Samsung and Apple dominate. In China, in addition to Samsung, Huawei, Xiaomi, OPPO, vivo and many other local brands also have a wide user base. This fierce market competition requires Samsung to be more cautious in promoting new technologies in the domestic market, so as not to be seized by competitors.
Secondly, there is also a certain difference between the technology acceptance of domestic users and the United States. In contrast, users in the U.S. are more interested in cutting-edge technology and are more receptive to new features. Domestic users, on the other hand, pay more attention to cost-effectiveness and practicability, and are not so sensitive to pure technological innovation. Therefore, Samsung needs to be more cautious in evaluating the timing and strategy of promoting new technologies in the domestic market.
Based on the above considerations, Samsung is currently restricting the Galaxy AI function to the latest Galaxy S23 series phones in the domestic market for the time being. Wait for a while to see how users respond and what the market has responded to before deciding whether to devolve this feature to older models. This cautious attitude reflects Samsung's in-depth understanding of the domestic market and its strategic vision in technology promotion.
Samsung's overall strategy in the promotion of AI technology
By comparing Samsung's different strategies in the U.S. and domestic markets, we can see that Samsung has taken a comprehensive and flexible approach to the promotion of AI technology.
In the U.S. market, Samsung has decisively devolved the Galaxy AI capabilities to older models, reflecting its emphasis on technology accessibility. Through this strategy, Samsung hopes to enable more users to experience the convenience brought by AI technology, thereby promoting the evolution of the entire mobile phone ecosystem. This will not only help enhance Samsung's competitiveness in the high-end market, but also help enhance its influence in the low-end market.
In the domestic market, Samsung has taken a more cautious approach. Considering the competitive landscape and user characteristics of the domestic market, Samsung has temporarily limited the Galaxy AI feature to the latest flagship models. This prudent approach reflects Samsung's in-depth understanding of the local market and its strategic thinking in technology promotion.