2024-04-07 20:44:49Views: 1.380 million
Source: Xinhua News Agency
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Qingming is a solar term and a festival. Whether it is "rainy feet in the suburbs of the grass", or "listening to the strings and watching the flowers from afar", this Qingming holiday, the surging crowds of people in big cities and towns, the national tide of "wearing" culture, and the boom of eating, living, traveling, and traveling Tesco have not only accelerated the release of the potential of the consumer market, but also injected impetus into promoting the economic recovery.
The cultural feast adds vitality to development
On April 5, in the sky above Nanxili Cultural Tourism Town, Changchun City, Jilin Province, the long dragon, the exaggerated octopus, the cartoon Monkey King and other chic kites appeared one after another, attracting many tourists and citizens, and the first kite carnival in Changchun City is being held here. There were also more than 50 children at the scene, under the guidance of the production teacher, who used the brush in their hands to draw colorful pictures on the kite.
"Kite flying during the Qingming Festival can make us miss our loved ones, express our sorrows, release our worries and sorrows, and enjoy the beauty of nature. Wang Kai, a citizen of Changchun who accompanied his children to participate in the event, said, "Seeing such exquisite kite art also made me and my children truly feel the charm of China's excellent traditional culture." ”
Tourists visit traditional handicrafts on Qushuiting Street in Jinan on April 5, 2024. Photo by Xinhua News Agency reporter Zhu Zheng
Revitalize folk resources and inherit long-standing culture. The civilized and lively activities not only set off the festive atmosphere, but also effectively stimulated the new vitality of the development of cultural tourism.
From reminiscing about the past to making kites, from poetry to ancient fun games, with the strong spring spirit of the Qingming Festival, the "museum fever" continues to heat up. According to data released by Ctrip on the 6th, during the holiday, the number of museum ticket orders nationwide increased by 74% year-on-year. Among them, the number of ticket orders for scenic spots in Xi'an, Nanjing, Henan, Hunan and other popular cultural and museum venues increased by 278%, 457%, 641% and 1401% respectively year-on-year.
Liu Jianghong, deputy dean of the School of Cultural Industry Management of Communication University of China, said that the people's demand and yearning for a better life have made traditional festivals grow with a new spirit and a new look. Relying on their own resources, cultural tourism scenic spots and cultural and museum institutions have integrated new consumption scenes and new spaces with cultural creativity and ingenuity, which not only enhances the publicity and interaction of cultural activities, but also enriches the festival experience and spiritual enjoyment of tourists, so that the "spring economy" has a full cultural flavor.
Walking in the green and enjoying the flowers leads to a different scenery
"I heard that there are many varieties of peony flowers in Luoyang, and April is the best time to enjoy flowers, so my friends and I planned this trip early and drove directly over on the first day of the holiday. On the afternoon of the 4th, after Ms. Xu from Jinan arrived in the ancient city of Luoyi, she went to the experience hall non-stop to change into Hanfu, make makeup, and immerse herself in the grand scene of peony blooming.
On April 5, 2024, tourists enjoy flowers in the Cangzhou Celebrity Botanical Garden in Hebei Province. Xinhua News Agency (photo by Zhou Yang)
During this year's Qingming Festival holiday, the temperature in most parts of the country is higher than that of the same period in normal years, and flower viewing has become the most popular travel keyword.
Anshan Pear Blossom Festival, Nyingchi Peach Blossom Festival, Tianjin Begonia Flower Festival, Wuyuan Rape Flower Festival, Yili Apricot Blossom Festival...... Many places have added special lines for outings and flower viewing to enrich the holiday travel experience. According to Ctrip data, during the three-day holiday, the number of ticket orders for mountain and flower-viewing scenic spots increased by 770% and 391% year-on-year, respectively.
The green mountains are far away, and the spring is "near" to enjoy. This holiday, peripheral travel and short trips have become the first choice for many people. Taking Kaifeng, Henan Province as an example, the recently popular blind date program "Wang Po Says Media" makes residents in surrounding cities want to find out during the holidays, including Zhengzhou, which can realize the "visit" in the province in 20 minutes by high-speed rail. According to Ctrip data, the number of hotel bookings for tourists from Zhengzhou to stay in Kaifeng increased by 517% year-on-year.
The diversified and abundant supply of holiday products and services has driven tourists' enthusiasm for travel to continue to rise. According to data released by the Ministry of Transport on the 7th, the cross-regional flow of people in the whole society during the Qingming holiday exceeded 700 million, with a daily average of 247 million people, an average daily increase of 53.5% over the same period in 2023. According to data from the Ministry of Culture and Tourism, there were 119 million domestic tourism trips across the country, an increase of 11.5% over the same period in 2019 on a comparable basis.
Booming popularity sparks a consumption boom
"Chasing" flowers in the city, going camping, and watching spring markets...... The strong popularity of travel and tourism has driven the consumer market in various places. According to data from the Ministry of Culture and Tourism, domestic tourists spent 53.95 billion yuan on travel during the three-day holiday, an increase of 12.7% over the same period in 2019. According to Meituan data, the average daily consumption of living services during the Qingming holiday increased by 39% year-on-year.
Focusing on the themes of the first exhibition, costume catwalks, music performances, and trade-in, various creative markets and limited-time offers have been launched in various places.
On the evening of the 6th, before the closure of the Eurasian business capital in Changchun City, there were still many citizens queuing up to shop and settle the bill. At the home appliance sales office, Yan Dong, a citizen who was buying a water heater, said: "I wanted to change an electric water heater at home before, just in time for the shopping mall to carry out activities, and the discount was very large, and the price on the Internet was comparable, so I directly purchased one." ”
"Feast your eyes" is more important than "feast your mouth", and the catering market is "spring on the tip of the tongue". According to the statistics of Haidilao backstage, during the small and long holidays, more than 1,300 Haidilao stores across the country received an average of more than 1.7 million customers per day.
Chen Xinhua, president of the China Hotel Association, said that the domestic tourism market during this year's Qingming holiday has exceeded the level of the same period in 2019. In particular, the integrated development of multiple formats such as cultural tourism + catering and cultural tourism + research has become a hot spot, which not only demonstrates the potential of domestic demand, but also enhances the confidence of enterprises. (Reporter Zou Duowei, Xu Zhuang, Duan Xu, Li Shuangxi, Ding Le)