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The price of well-known brand facial cleanser doubled after it was divided into "men and women"?

author:话匣子FM

Two L'Oréal facial cleansers

The ingredients, efficacy, and content are basically the same

It's just because the audience is different in gender

But there is a price difference of 67 yuan?

Recently

5 students from East China University of Political Science and Law and Shandong University

Forming the "Pink Tax No Team"

L'Oréal was sued

Take up legal arms

to the "pink tax" phenomenon

Say no!

What is the "Pink Tax"?

The same material, workmanship, or even the same goods, as long as they are labeled as "exclusive" for women, profits will increase immediately. This potential consumption trap in life is known as the "pink tax".

Facial cleanser is divided into men and women, and the price difference is 67 yuan?

According to the Shanghai Legal Daily, on January 14 last year, Zhang bought the "L'Oreal Rejuvenating Facial Cleanser" for women at an online store for 149 yuan. After paying, she saw "L'Oréal Men's Water Moisturizing Amino Acid Facial Cleanser" on the store recommendation page, with a price of 82 yuan and a net content of 180 ml.

Two cleansers

Both focus on amino acid mildness and moisturizing

However, the price difference per 100ml is as high as 73.6 yuan

The price is doubled

The price of well-known brand facial cleanser doubled after it was divided into "men and women"?

"I thought it was just the difference in price caused by the different ingredient content of men's and women's facial cleansers, but after consulting customer service and asking for the ingredient list of the two products, I found that the ingredients of the two products were almost the same as the main efficacy. ”

After researching relevant information on the Internet and learning about the concept of "pink tax", Zhang said that it is an undeniable fact that female consumers are at a disadvantage in some consumption areas - whether it is skin care and beauty or electronic products, the price of similar items is always high after being labeled "women-only".

For this reason, Zhang and five other students formed a "Pink Tax Team", arguing that L'Oréal's behavior was suspected of price discrimination and did not protect the right of male and female consumers to enjoy fair trade in accordance with the law, so they filed a lawsuit with the court to demand a full refund.

The defendant company refunded the full amount

Letter of Undertaking for Law Student Refusal of Visa

After the case was filed, the company said it was willing to refund the full amount, but asked the students to sign a letter of commitment promising not to publish on social networking platforms or state all information and matters related to the case to third parties (including media, etc.). Considering that part of the commitment letter was not conducive to subsequent rights protection, the students rejected this request.

Although the lawsuit has come to an end, the protection of rights has not ended. In order to make more consumers aware of the price discrimination of the "Pink Tax", the students initiated the topic of "Why is Pink so much more expensive" on multiple social platforms, explained the "Pink Tax", and gave relevant suggestions to netizens to protect their rights.

Law students have sued on several occasions over consumer rights issues

As early as 2019, the case of students from East China University of Political Science and Law suing Shanghai Disneyland for banning food and drink caused heated discussions. Finally, the defendant, Shanghai International Theme Park Co., Ltd., compensated the plaintiff with RMB 50 in court, and Shanghai Disneyland amended the relevant admission rules.

The price of well-known brand facial cleanser doubled after it was divided into "men and women"?

furthermore

There have been multiple lawsuits by law students

Cases involving infringement of consumer rights and interests

Rush to the hot search

Because the "Cheetah Eye Care Master" and "Software Butler" were bundled and installed when downloading the "Jinshan Drug Bully" software, Xiao Li, a student of Huazheng 17, and her four classmates sued the "Jinshan Drug Bully" and received 700 yuan in compensation.

The price of well-known brand facial cleanser doubled after it was divided into "men and women"?

Students from Beijing University of Chemical Technology and Donghua University have teamed up to take Apple to court over the fact that chargers and headphones are no longer available for new mobile phones.

The price of well-known brand facial cleanser doubled after it was divided into "men and women"?

For these law students

Netizens said:

Apply what you have learned!

The price of well-known brand facial cleanser doubled after it was divided into "men and women"?
The price of well-known brand facial cleanser doubled after it was divided into "men and women"?
The price of well-known brand facial cleanser doubled after it was divided into "men and women"?

Shanghai News Broadcasting is synthesized from Shanghai Legal Daily, News Workshop, China Youth Daily, and Huazheng Youth

Editor: Chen Li

Editor in charge: Yan Ping

The price of well-known brand facial cleanser doubled after it was divided into "men and women"?

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