In the e-commerce industry, there is an unwritten "chain of user discrimination", that is, women's spending power> children> pets> men.
If you add terms such as "for ladies" and "for babies" in front of the product, the price is often much higher than that of similar products.
China Food News once reported that 99 cans of special salt for babies are actually IQ taxes.
Source: China Food News
I believe that many people should have stepped on such a "pit", and this phenomenon has also spread to the cosmetics circle, and the same product can be "skyrocketed" in value by changing the use object.
Source: Morning News
On January 14, 2023, Zhang purchased a 149 L'Oréal facial cleanser for women online.
However, after buying it, I found that the effect was similar to that of another men's facial cleanser, but the price was very different.
Source: Jiupai News
There must be a reason why the price difference is so big, although the efficacy is similar, but the ingredients should be more expensive.
As a result, when I compared the two facial cleansers, I found that although the ingredients could not be said to be exactly the same, they were almost the same.
Student Zhang said: "I thought it was just the difference in price caused by the different ingredient content of men's and women's facial cleansers, but after consulting customer service to ask for the ingredient list of the two products, I found that the ingredients of the two products were almost the same as the main efficacy. ”
No wonder girls always complain that no matter how much they earn, it is always not enough, it turns out that part of the reason is that the wool comes out of the sheep.
It is undeniable that once something is put with the word "special", it is an indisputable fact that the price will rise.
So five students from East China University of Political Science and Law and Shandong University jointly sued L'Oreal and gave everyone a fair answer.
Perhaps L'Oreal knew that it was at a loss, and was unwilling to expand its influence to cause its products to be unsalable, and expressed its willingness to refund the money for the facial cleanser in full, and to sign an agreement not to disclose all the information about the case to the outside world.
Source: China Youth Daily
The meaning is obvious, I will give you the facial cleanser you bought, but only if you can't say bad things about me to others.
But apparently these law students are not here, what they want to do is to change the chaos in the industry and deal a fatal blow to the "pink tax".
If the agreement is signed, it will be difficult to defend its rights in the future, so it decisively rejected L'Oréal's "confidentiality agreement".
However, the difficulty of only a few students to change the chaos of the entire industry is huge, and under the pressure of many parties, they can only choose a refund of 149 yuan.
Source: Rule of Law Shanghai Official Account
In the eyes of netizens, the 149 yuan is not a refund, but more like a "humiliation payment", and they all know that this matter may not necessarily attract the attention of L'Oreal, because many people have discovered the existence of the "pink tax", but it is still necessary to sell it.
The behavior of these law students is very educational, but some netizens feel that the merchant's methods are not violated, and they clearly mark the price where they like to buy it or not.
In fact, there are many unreasonable phenomena in society, and it is only because this group of brave college students dare to speak out that they can stop it.
You can choose to be silent, but please never laugh at someone who is braver than you.
In 2019, a college student sued Disney, which caused a lot of repercussions.
In the past, when entering the Disney park, visitors had to search their bags, and they could only bring water and not food into the park.
After all, such a large portion of pork chop rice is only 128, Sichuan-style chicken cutlet is 88, kimchi beef roll is 68, and Mickey Malatang 98, which is not spicy or hot, looks quite cost-effective.
There have been many protests from tourists about bag searches and not being able to bring food, but no action has been taken.
It just so happened that Xiao Wang, a junior at East China University of Political Science and Law in Shanghai, was also subjected to such injustice when he arrived at Disney, and the snacks bought outside could not be thrown away to enter the park, and if he did not throw them away, he could not enter the park.
Many law students study law with the original intention of seeking justice, and Xiao Wang is no exception, taking Shanghai Disneyland to court after a long period of preparation.
There are many people who ridicule her for being more honest and incompetent, and some even say that she deliberately touched porcelain for her graduation thesis.
If there are more such people, will the world be a little fairer?
However, after the reporter's interview, there was only one "Disney rule", which did not take into account the relevant provisions of China's Consumer Rights Protection Law
And before 2017, there was no such regulation, and it only existed in Asia, and some countries in Europe and the United States did not have regulations.
Through the efforts of Xiao Wang and the team behind him, this overlord clause was finally removed from the bulletin board, and it was one person who worked hard and a group of people who benefited.
There will always be one person who wants to be more serious about the world, and there will not be only one person.
There are many people who regard Xiao Wang as an idol, and praise her in the copywriting for adjectives such as "single-handedly taking on the strongest legal department on the surface" and "strength comparable to the extralegal madman Zhang San".
In fact, Xiao Wang said in her self-statement that it was more of the power behind her to defeat the "strongest legal department on the surface", and if it were not for the support of so many people, she might not have been able to win the lawsuit before graduating at that time.
In addition, there are countless law students who have the courage to "shoot" at unreasonable phenomena.
I never laughed at them, because their glittering appearance illuminated me who was timid in the dark.
Information from: China Youth Daily, Hangzhou Comprehensive Channel, Jiupai News, People's Daily Online Consumption.