Farewell to March, welcome April.
According to the statistics of the Diqing Prefecture Culture and Tourism Bureau, from January to March 2024, Diqing Prefecture received a total of 5.439 million domestic tourists, a year-on-year increase of 19.94%, and achieved a cumulative domestic tourism revenue of 6.725 billion yuan, a year-on-year increase of 34.90%.
Looking back on the first quarter of 2024, the development of Diqing's cultural and tourism industry in Quanzhou has continued to be important and important, with happy events and good deeds, frequent characteristic highlights, and the display, reputation and attractiveness of tourist destinations continue to increase.
On the shores of the Napa Sea in January, thousands of cranes gathered, thousands of birds flew, and Diqing ushered in the 6th Winter International Bird Watching Festival. The event fully demonstrated Diqing's fruitful achievements in promoting the high integration of "ecology + cultural tourism", creating a new business card of cultural tourism of "coming to Shangri-La in winter to step on snow and bird watching", and organically integrating bird watching, bird love and bird protection with cultural tourism.
At the time of the Spring Festival in February, a festive and prosperous Spring Festival cultural activities and a series of happy Shambhala activities kicked off in the Moonlight Square of the ancient city of Dukezong, where the local people of all ethnic groups and tourists from all over the world joined hands, sang and danced, and the whole snowy city was filled with a happy and peaceful atmosphere, and spent a joyful and unforgettable New Year of the Dragon and the Tibetan New Year.
In March, the temperature in Sanba Township, Shangri-La City, rose, flowers bloomed, and the "February 8" belonging to the Naxi people arrived as scheduled. In front of the Baishuitai Scenic Area, a national festival event integrating traditional festivals, ethnic cultural performances, intangible cultural heritage displays, cultural and tourism integration product promotion, characteristic business activities, and cultural and tourism resources promotion was held - Dongba Cultural Tourism Festival, where the masses of people and tourists from all over the world gathered together to travel, burn incense and sacrifice, light bonfires, sing and dance, and celebrate festivals.
At the beginning of this year, the images of "Director of Culture and Tourism", "Uncle Yak" and "Sister Qingli" independently created by the Diqing Prefecture Culture and Tourism Bureau have been unveiled on the three short video platforms of Douyin, Kuaishou and Video Account, and the major images have successfully come out of the circle and are deeply rooted in the hearts of the people.
"I'm coming!" "We sincerely invite tourists and friends from all over the world to come to the world's 'Shangri-La' to have a different Spring Festival." "Before the New Year of the Dragon and the Tibetan New Year, Gao Xiang, Secretary of the Party Committee and Director of the Diqing Prefecture Culture and Tourism Bureau, sent an invitation to friends from all over the world with cordial and concise words.
In the video, "Uncle Yak" Zheng Rong is dressed in Tibetan clothes, always smiling, approachable, and full of humor, he easily introduces Diqing's transportation, scenic spots, play time, food and beverages to the public, and also warmly reminds the local climate and precautions.
With the beautiful scenery as the background, with the most down-to-earth and practical language, the footsteps of Qiuxia are all over the ancient city of Dukezong, Baishuitai, Nixi Township and other places, with the beautiful scenery as the background, with the most down-to-earth and practical language, promoting Diqing's characteristic tourism resources and niche destinations, showing the strong humanistic atmosphere of the whole state, and seriously responding to the concerns of the majority of netizens, and gaining a lot of praise.
In the first quarter, the official Douyin, Kuaishou, and video accounts of the Diqing Prefecture Culture and Tourism Bureau released more than 40 works, with a total of more than 3.7 million views, and many videos appeared on the hot list.
The grass grows and the warbler flies, and the spring is bright.
Known as the "Shangri-La" of the world, this land is attracting more and more tourists to explore and experience with its unique charm, vitality and creativity.