——Interview with Li Hongyi, Secretary of the Party Committee and Director of Chongqing Supply and Marketing Cooperative
Urban and Rural Integrated Development Network-Rural Science and Technology Reporter Liu Zaosheng Li Peng Special Correspondent Ma Huiqiang
"In 2023, the total sales of the whole system will be 244.16 billion yuan, a year-on-year increase of 10.4%, the total profit will be 998 million yuan, a year-on-year increase of 15.9%, and the total assets will be 27.92 billion yuan, a year-on-year increase of 4.1%. The transaction volume of the agricultural products wholesale market and the farmer's market increased by 22.9% and 14.3% year-on-year respectively, the retail sales of consumer goods and chain operation sales increased by 21.6% and 27.1% year-on-year respectively, and the turnover of cold chain logistics and e-commerce increased by 42.6% and 34% year-on-year respectively. Won the first prize of the comprehensive performance assessment of the national supply and marketing cooperative system. In the past year, Chongqing's supply and marketing cooperative system has grasped the implementation of "serving the 'three rurals'", worked "improving quality and efficiency", and made a fuss about "supply and marketing characteristics". On February 28, the 2024 Chongqing Supply and Marketing Cooperatives Work Conference was held, which was a conference with the main purpose of "stepping on the accelerator" and "shifting gears forward".
▲ Li Hongyi, director of Chongqing Supply and Marketing Cooperative, and Ye Meifen, director of Guangdong Supply and Marketing Cooperative, conducted research in Bafu Supply and Marketing Cooperative, Jiulongpo District. Photo courtesy of Zou Jie
"2024 is a critical year for achieving the goals and tasks of the 14th Five-Year Plan, an important year for the construction of a modern new Chongqing from comprehensive deployment to in-depth advancement, and a year of struggle for breakthroughs in reform. Li Hongyi, Secretary of the Party Committee of Chongqing Supply and Marketing Cooperatives, pointed out in an interview with this reporter. This year, the city's supply and marketing system will closely focus on the overall situation of the "three rural" work, continue to deepen the comprehensive reform of supply and marketing cooperatives, learn and use the experience of the "Ten Million Project", actively participate in the city's comprehensive reform of strengthening villages and enriching the people and the "Four Thousand Action", solidly promote the "trinity" reform of production, supply and marketing, and credit, comprehensively promote the construction of the service system for agriculture, strive to improve the level of service for agriculture, and accelerate the development of a comprehensive platform for serving farmers' production and life.
Promote "a reform" and aggregate resources into agricultural service elements
Reporter: You mentioned in your work report that in 2024, Chongqing supply and marketing cooperatives will take the "trinity" reform of production, supply and marketing, and credit as the starting point, continue to deepen the comprehensive reform of supply and marketing cooperatives, accelerate the promotion of more substantive breakthroughs, and accelerate the establishment of a service system and service mechanism that meets the needs of the socialist market economy and the needs of Chongqing's agricultural and rural modernization.
Li Hongyi: First, it is necessary to enhance the ability of districts, counties and communities to coordinate and operate resources. The biggest issue of the "three-in-one" reform is how to effectively integrate agriculture-related resources, realize the comprehensive development of large cooperation, large services and large industries, and help strengthen villages and enrich the people. The municipal community actively strives for the support of the municipal party committee and the municipal government, and will coordinate the policy resources, platform resources and service resources of agriculture and rural areas, rural revitalization, commercial and trade circulation, human resources and social security, finance and other aspects through the "three-in-one" reform, carry out extensive joint cooperation in production, supply and marketing, and credit, solidify the cooperation path, scope and mode of cooperation, and give certain policy support. The city will hold a "three-in-one" reform mobilization and deployment meeting in a timely manner to systematically deploy the reform work. All districts, counties, and communities should plan and prepare in advance, and sort out the basic situation of their own districts and counties, township supply and marketing cooperative organizations, village collective economic organizations, professional farmer cooperatives, family farms, agriculture-related enterprises, industry associations, scientific research institutes, and financial and guarantee institutions. It is necessary to coordinate and integrate the internal and external resources of socially-owned enterprises, grassroots cooperatives, farmers' cooperatives and other systems, focus on the technology, marketing, credit and other productive services and various life services needed by farmers, promote the cooperation of the main body of the service chain and the industrial chain, and effectively improve the ability of districts and counties to coordinate the operation of resources and the ability to undertake service matters. It is necessary to actively explore the unified management of assets, finance, business, and personnel of grassroots societies by districts and counties, explore the integration of asset management, network operation, project construction, and personnel deployment, and accelerate the formation of large-scale business service advantages.
▲ The agricultural socialization service team of Xiushan County's supply and marketing system carried out autumn harvest operations
The second is to do a good job in the continuation and optimization of the existing reform policy mechanism. The "three-in-one" reform is an effective path to deepen the comprehensive reform of supply and marketing cooperatives, and it is an iterative upgrade of the integrated development of the "three cooperatives". It is necessary to focus on key reform tasks such as the transformation of grass-roots societies, the innovation of the governance mechanism of cooperatives, the construction of internal control mechanisms of social-owned enterprises, the construction of agricultural socialized service systems, and the construction of agricultural material network systems. It is necessary to strengthen the guidance of the work of the board of supervisors of the system, continue to strengthen the supervision of key areas and key links, effectively enhance the pertinence and effectiveness of the supervision of the board of supervisors, and continuously improve the ability and level of performance of duties. It is necessary to summarize and promote Chongqing's experience and practices in the construction of supply and marketing grassroots organizations and the construction of a credit evaluation system for professional farmer cooperatives, improve quality and expand coverage, and further advance. It is necessary to actively cooperate with the Municipal People's Congress and relevant departments to promote the introduction of Chongqing Municipal Regulations on Supply and Marketing Cooperatives, and promote the standardized development of supply and marketing cooperatives in the form of the rule of law.
▲ Grassroots supply and marketing cooperatives provide agricultural mechanization services
The third is to accelerate the digital construction of the supply and marketing system. Promote the application of digital technology in the fields of production, supply and marketing, credit and other services, and jointly promote the digital transformation of production, processing, circulation, sales, finance, and other links. Promote the aggregation, processing, exchange, and sharing of data resources such as agriculture-related government affairs data, agricultural service management data, and market entity production and operation data, strengthen the transformation and utilization of data resources, and build digital supply and marketing with multi-cross coordination, efficient operation, and overall intelligent governance. Accelerate the development of agriculture-related application scenarios of "Economy, Village, Village, and Rural Service", improve functional modules such as agricultural product trading, agricultural material collection and distribution, agricultural machinery scheduling, technical training, and supply chain finance, so as to build it into a digital agricultural service platform with Chongqing's recognition, and build a "one network" for agriculture.
Build a "three-level center" and build a comprehensive platform for agricultural services
Reporter: "To become a comprehensive platform serving the production and life of farmers" is General Secretary Xi Jinping's requirements and expectations for the supply and marketing system. This year, how will Chongqing supply and marketing cooperatives carry out their work around this goal?
Li Hongyi: First, it is necessary to build agricultural service centers at the city, district, county, and township (street) levels. The construction of a three-level agricultural service center is not a "new stove", but an upgrade on the basis of the existing service platform. The municipal-level agricultural service center is mainly built with the enterprises directly under the municipal community, the district and county agricultural service centers are reconstructed relying on the farmers' cooperative service center, and the township (street) is the agricultural service center with the grass-roots community demonstration society as the main body. In 2024, it is necessary to build a municipal-level agricultural service center, 10 districts and counties as an agricultural service center, and 100 townships (streets) as agricultural service centers. The municipal community will strive for appropriate subsidies from the municipal financial funds, and all districts and county communities should also take the initiative to report to the district and county party committees and governments, and do their best to strive for greater support in terms of funds, venues, and policies.
The second is to build and make good use of the service center for agriculture. The three-level agricultural service centers all implement physical operation. It is necessary to use economic means and market methods to promote the construction, operation and management of service centers for agriculture, strengthen the joint cooperation of the three-level service centers for agriculture through equity investment, business cooperation, service guidance and other means, and actively attract social capital to participate in joint construction. It is necessary to focus on serving the entire agricultural industry chain, adhere to the full coverage of pre-production, production and post-production, the integration of production, supply and marketing, and credit, promote the collection of existing business and service resources and functional agglomeration in the system, and absorb service projects such as agriculture and rural areas, rural revitalization, rural circulation, and financial cooperation, so as to create a comprehensive platform covering the whole process, comprehensive support, convenient and efficient service for farmers' production and life. According to the characteristics of different regions, industrial types and service needs, we should adhere to classified guidance, encourage exploration and innovation, and promote the construction of agricultural service centers in an orderly manner to ensure that "we can afford to build, we can stand, and we can build one and serve one".
▲ The agricultural socialization service team of Xiushan County's supply and marketing system carried out autumn harvest operations. Photo courtesy of Ran Chunyan
The third is to carry out comprehensive services at different levels and categories. The municipal-level service center for agriculture mainly builds an online and offline comprehensive service platform with complete functions and efficient services, and is responsible for the policy acquisition, process design, undertaking of matters, business guidance and other work of the city's agricultural service center, and building an online integrated operation and scheduling platform. Districts and counties focus on comprehensive services such as financial accounting, financing loans, agricultural machinery scheduling, agricultural technology training, and production and marketing docking for agricultural service centers in districts and counties, and do a good job in making overall arrangements for agricultural services in districts and counties. Townships (streets) are agricultural service centers that mainly carry out the specific organization and implementation of services such as the supply of agricultural production materials, agricultural machinery operations, agricultural services, agricultural product circulation and primary processing, and rural finance.
Improve the "two systems" and weave a dense agricultural and rural service network
Reporter: Ensuring a stable and safe supply of grain and important agricultural products has always been the top priority in building a strong agricultural country. What are the actions of Chongqing's supply and marketing system in playing the role of the main force of agricultural material circulation and the "national team" of agricultural socialized services?
Li Hongyi: Chongqing's supply and marketing system should take the initiative to stand in the overall situation, give full play to the unique advantages of the main business of supply and marketing, and speed up the construction of a socialized agricultural service system and a rural circulation service system at the city, district and county, township (street), and village levels.
In terms of improving the agricultural socialized service system, we will fully participate in the "4000 Action" in agriculture and rural areas and the comprehensive reform of strengthening villages and enriching the people, and accelerate the construction of a "1+4+N" agricultural socialized service system that conforms to the needs of Chongqing's mountainous agricultural development, meets the needs of farmers' production services, and has supply and marketing characteristics. It is necessary to promote the improvement of the quality and scope of agricultural socialized services. Focus on the weak links in agricultural production and small farmers, promote agricultural production service models such as "leading enterprises + supply and marketing grassroots organizations + farmer professional cooperatives" and "leading enterprises + supply and marketing grassroots organizations + village collective economic organizations", develop single-link, multi-link, and whole-process production custody services, and in 2024, the scale of agricultural socialization services in the whole system will be stable at more than 10 million mu, the area of agricultural production custody services will exceed 1.6 million mu, and 100 agricultural socialization service demonstration bases will be cultivated. Solidly promote the agricultural socialization service benefiting farmers project that will be included in the city's 2024 key livelihood matters. We will continue to do a good job in implementing the pilot project of subsidy funds for socialized agricultural production services in the system of supply and marketing cooperatives supported by the central government. It is necessary to expand and strengthen the leading enterprises, concentrate on cultivating the "Chongqing Smart Agricultural Service" brand, strengthen the Smart Agricultural Service Group, steadily promote the construction of district and county subsidiaries, enhance the overall scheduling ability of county service resources, and build the Smart Agricultural Service Group into a leading modern agricultural service enterprise with national influence, leading and driving a number of regional agricultural socialized service enterprises. It is necessary to vigorously improve service capacity, formulate and popularize a number of agricultural production service standards that are suitable for crops with mountain characteristics and have the characteristics of the supply and marketing cooperatives, and cultivate a number of demonstration bases for agricultural socialized services. Coordinate the agricultural machinery resources of the city's supply and marketing system and member units of the Agricultural Socialization Service Association, form cross-regional scheduling and cross-regional operations, and improve large-scale service capabilities. Promote cooperation between grassroots organizations and village "two committees", set up professional service teams, strengthen agricultural production skills training, and steadily increase the income of village collective economic organizations and rural households. It is necessary to actively carry out the recycling of waste agricultural film, participate in the improvement of the rural living environment, and further promote the recycling of waste agricultural film, and plan to recycle 11,970 tons of waste agricultural film throughout the year, with a recovery rate of more than 91%, and 2,450 tons of fertilizer packaging.
▲ The agricultural socialization service team of Xiushan County's supply and marketing system carried out autumn harvest operations. Photo courtesy of Ran Chunyan
In terms of improving the rural circulation service system, we will innovate the integrated service model of urban and rural supply chains, give full play to the role of supply and marketing cooperatives as the backbone of rural circulation, and promote the two-way circulation of urban and rural resource elements. It is necessary to develop a county-level circulation service network in accordance with local conditions. We will continue to promote the pilot project of strengthening the circulation service network of the supply and marketing cooperatives, thoroughly implement the construction and upgrading of the county-level circulation service network of supply and marketing cooperatives, continue to promote the construction of the county-level circulation system led by the "three ones", and promote the construction of an agricultural product (agricultural materials) enterprise, an agricultural product market, and a collection and distribution center in qualified districts and counties. Accelerate the improvement of the modern agricultural product circulation network of supply and marketing cooperatives connecting the production area to the consumption terminal, coordinate and promote the construction and upgrading of the agricultural product market of various supply and marketing cooperatives such as production areas, distribution centers, and sales areas, and improve the service function of the agricultural product market. Promote the construction of the cold chain logistics system for agricultural products of supply and marketing cooperatives, strengthen the co-construction and sharing of cold chain resources, promote the linkage development of cold chain business and other agricultural product businesses, and explore the development of cold chain services in fields where conditions permit. It is necessary to speed up the cultivation of the main body of circulation. Develop the primary processing of agricultural products and the intensive processing of agricultural products, promote the professional development, large-scale operation and digital transformation of circulation enterprises such as supply chain services, cold chain logistics, centralized procurement and distribution, and e-commerce operations, and cultivate a number of "chain master" enterprises with core competitiveness in the entire agricultural industry chain. Actively promote the development of rural e-commerce, expand online and offline modern rural circulation channels, make "villages prosperous", and accelerate the development of municipal rural e-commerce leading enterprises and rural industrial e-commerce comprehensive platforms. Accelerate the construction of the Three Gorges citrus market and brand building, establish the Three Gorges citrus standards covering the production process, product quality, packaging and labeling, and promote the high-quality development of the Three Gorges citrus industry. It is necessary to innovate and develop the circulation format. In line with the new trend of circulation reform, we will actively promote the experience of the construction of the "Internet + fourth-party logistics" supply and marketing collection and distribution system, vigorously develop new business formats such as central kitchen, direct supply and direct sales, instant distribution, live broadcast delivery, and prefabricated dishes, and improve the level of modern circulation services for agricultural products. Promote the joint construction and sharing of rural comprehensive service sites with postal, express, transportation and large-scale logistics enterprises, and give full play to the role of "one station with multiple functions" comprehensive services. Make good use of the national "832 platform", actively participate in rural industry support and agricultural services in poverty alleviation areas, and help consolidate and expand the achievements of poverty alleviation. It is necessary to strengthen the construction of agricultural materials management network system. Improve the working mechanism of agricultural material supply, further promote the pilot work of "green agricultural materials" upgrading action, and strive to build a "leading enterprise + distribution center + grassroots outlets" as the framework, extensive coverage, up and down, horizontal linkage of the supply and marketing cooperatives agricultural materials management network, actively participate in the national fertilizer reserves, do a good job in the important agricultural time of agricultural reserves and market supply, etc., to enhance the system-wide agricultural supply guarantee capacity.
Strengthen basic support and improve the service capacity of the supply and marketing system
Reporter: Supply and marketing cooperatives affiliated enterprises and grassroots cooperatives are the main carriers of supply and marketing cooperatives to serve the "three rural", how does the Chongqing supply and marketing cooperative system focus on the main responsibility and main business of serving farmers, and strengthen the construction of grassroots organizations and socially-owned enterprises?
Li Hongyi: In accordance with the idea of "cooperative economy, service for farmers, interest linkage, and market-oriented operation", the city's supply and marketing cooperatives have formed a cooperative situation of playing a game of chess by improving the overall planning and driving ability of socially-owned enterprises and the comprehensive service ability of grassroots supply and marketing cooperatives. In providing all-round services for farmers, we will enhance the sustainable development capacity of grassroots supply and marketing cooperatives and socially-owned enterprises.
The first is to transform and upgrade grassroots organizations and build a solid service foundation for high-quality development. Actively participate in the "Quality Improvement Action of Thousands of Counties and Thousands of Societies" of the National Headquarters, accelerate the improvement of the comprehensive service functions of grassroots societies, and focus on solving the problems of talents, venues, business and development mechanisms, especially to attract college students, village officials, young people who have returned to their hometowns to start businesses, veterans, heads of new agricultural business entities and other rural talents, so as to ensure the sustainable and sustainable development of grassroots societies. In accordance with the "four haves" standard, 83 grassroots cooperatives will be newly transformed and upgraded in 2024. Accelerate the development of rural comprehensive service cooperatives, promote their cooperation with village collective economic organizations, and gradually build rural comprehensive service cooperatives into "strong village companies", expand agency agencies, housekeeping property, rural tourism, elderly care and childcare, labor transfer and other business service areas, and strive to reach 6,800 rural comprehensive service cooperatives and 1,700 star-rated cooperatives by the end of the year.
The second is to expand and strengthen socially-owned enterprises and strengthen economic support for high-quality development. Adhere to the development idea of "preventing risks, controlling costs, and increasing benefits", focus on strengthening and optimizing the main business, implement the "cultivation action of backbone leading enterprises", vigorously promote the strategic reorganization and professional integration of social enterprises, promote the concentration of resources to backbone enterprises, and accelerate the construction of a new pattern of development of social enterprises with distinct functions, clear division of labor, clear plates, and coordinated development. It is necessary to focus on the reform breakthrough of "three key problems and one revitalization", learn from the experience of the reform of state-owned assets and state-owned enterprises, continue to deepen the reform of social enterprises, steadily promote the stop-loss, slimming, quality improvement and efficiency improvement of social enterprises, and promote substantial progress in reform. It is necessary to promote the return of socially-owned enterprises to their main business, continue to optimize the layout of social-owned capital structure, increase investment in the field of "agriculture, rural areas and rural areas", and by the end of 2025, the main business of serving agriculture will account for more than 60% of the operating income of socially-owned enterprises in the whole system. It is necessary to concentrate advantageous resources, vigorously promote the construction of key projects such as smart agricultural services, Three Gorges citrus, and "village prosperity", cultivate and expand a number of advantageous industries and leading enterprises, and enhance core competitiveness. All districts and counties should combine their own realities, seize development opportunities, integrate system resources, actively cultivate 1~2 leading enterprises, and constantly stimulate the endogenous power and development vitality of supply and marketing cooperatives. It is necessary to continue to strengthen the guidance for the reform of socially-owned enterprises in districts and counties, strengthen the joint cooperation between the business, capital and equity of enterprises directly under the municipal community and the social-owned enterprises in districts and counties, improve the mechanism for linking the interests of socially-owned enterprises at the city, district and county levels, and strive to form an integrated development pattern of "city-level driving and upper and lower penetration". It is necessary to make every effort to strengthen risk prevention and control, give full play to the joint efforts of supervisors, auditors and inspectors, continue to resolve problems left over from history, resolutely stop the "bleeding point", resolutely put an end to major trade risks, and resolutely adhere to the bottom line of no systemic risks. It is necessary to strengthen the safety supervision of key enterprises, key places and key links, earnestly grasp the monopoly management of fireworks and firecrackers, and resolutely prevent the occurrence of major safety accidents.
It is particularly important to emphasize here that it is necessary to actively participate in the construction of the Chengdu-Chongqing Economic Circle with social enterprises as the main body. It is necessary to continue to deepen the strategic cooperation between the supply and marketing systems of Sichuan and Chongqing, strengthen exchanges and visits, innovate cooperation mechanisms, expand cooperation areas, and strive to achieve more substantive cooperation results. All districts, counties and communities should focus on the construction of modern and efficient characteristic agricultural belts, and jointly build a benchmark for high-quality development cooperation of characteristic agriculture, a demonstration base for the purchase and sale of special agricultural products, and an advanced model of agricultural socialization services.
Farm Science & Technology (Issue 03, 2024)