On April 7, Wang Lixia investigated the cultural tourism industry in Hohhot.
On April 7, Wang Lixia came to the Department of Culture and Tourism of the Autonomous Region to learn more about the protection of cultural relics and archaeological excavations. Photo by reporter Han Qingli
At the Department of Culture and Tourism of the Autonomous Region, Wang Lixia learned in detail about the protection of cultural relics and archaeological excavations. She said that in the protection of cultural relics, we should adhere to the principle of protection first, strengthen management, excavate value, and make effective use of cultural relics, comprehensively improve the level of protection and utilization of cultural relics and the protection and inheritance of cultural heritage, especially to conduct in-depth research and interpretation of northern Xinjiang culture, and effectively make cultural relics come alive.
On April 7, Wang Lixia came to the rehearsal hall of the Inner Mongolia Art Theater's "Our Beautiful Life" acrobatic drama to communicate with the cast and crew. Photo by reporter Han Qingli
Wang Lixia came to the rehearsal hall of the Inner Mongolia Art Theater's "Our Beautiful Life" acrobatic drama to communicate with the cast and crew. She encouraged the theater to give full play to its creative advantages, take the sense of community of the Chinese nation as the main line, do a good job in the creation and rehearsal of new repertoire and the rehearsal of classic plays, and create more excellent works for the people. At the cultural and creative products counter, Wang Lixia asked about product development and sales. She said that cultural and creative products should be designed from the perspective of tourists, with distinctive characteristics and eye-catching, and sales channels should be optimized to accurately push to the target group.
On April 7, Wang Lixia inspected the accommodation conditions, medical services, and personnel management in the pension apartment of Inner Mongolia Cultural Tourism Investment Group. Photo by reporter Han Qingli
In the pension apartment of Inner Mongolia Cultural Tourism Investment Group, Wang Lixia inspected the accommodation conditions, medical services, personnel management, etc., and told the staff to promote the integrated development of medical care and elderly care, take care of the elderly, and ensure their health and safety. She emphasized that the pension service industry has broad prospects, and it is necessary to promote the integration of health care and tourism, leisure, culture and other formats to create a high-quality health care brand.
On April 7, Wang Lixia had an in-depth discussion and exchange work with comrades from relevant departments. Photo by reporter Han Qingli
Subsequently, Wang Lixia had in-depth discussions and exchanged work with comrades of relevant departments. She stressed that the tourism industry should be market-oriented, carefully plan every activity, focus on the needs of tourists, and focus on what to eat, drink, play, buy, and bring to enrich the business format and set up the scene, so that the tourism industry in Inner Mongolia will be on fire. It is necessary to further improve the level of the tourism service industry, improve infrastructure, optimize service supply, and promote the high-quality development of tourism in the region.
Yang Jin participated in the event.
丨Source: "Inner Mongolia Daily" official WeChat